Marketing Manager, Gerber

Nestle; Toronto; Hybrid; CAD 98,000 - 129,000; Full time

Benefits offered by this job

Health and Dental benefits

Company matched pension plan

4 weeks of vacation

Personal days

Flexible and hybrid work arrangements

Training and development programs

Educational Assistance & Tuition Reimb

Bonus eligibility

Gender affirmation benefits

Fertility Services and Surrogacy cover

Adoption benefits

Nespresso discount

Nestlé product store discounts

Job summary

Nestlé Canada Inc. is seeking a Marketing Manager to develop and drive 18-month and 3-year brand plans for Gerber & Get'ems! and related Nestlé Early Childhood Foods. You will leverage consumer insights to build engaging experiences and successful innovations.

The role requires 3–5 years in a Tier 1 CPG environment, strong marketing fundamentals, and the ability to lead cross-functional teams. Hybrid work arrangements are available, with a focus on delivering measurable brand results.

Qualifications

• 3–5 years of progressive Marketing Manager experience within a Tier 1 CPG organization.
• Experience developing and executing end-to-end marketing plans.
• Strong cross-functional leadership with collaborating across functions and teams.
• Demonstrated ability to translate consumer insights into brand communications and business decisions.

Responsibilities

• Develop consumer-led brand strategies by translating global insights into value propositions and experiences.
• Lead brand investment strategy and deployment to maximize ROI and market share.
• Develop and execute 5-year I&R roadmap ensuring consumer-led, feasible and financially validated initiatives.
• Build and execute integrated 18-month and 3-year brand plans aligned with priorities.
• Develop pricing and promotional strategies to strengthen brand performance and growth.
• Translate insights into compelling communications and media strategies across organic and digital platforms.
• Lead the Integrated Communication Plan and ensure consistent brand essence across touchpoints.
• Partner with cross-functional teams to drive execution of brand, innovation, and commercial priorities.

Skills

Brand management

Cross-functional leadership

Marketing planning

Financial acumen

Consumer insights to communication

Job description

Position Snapshot

Business area: Nestlé Canada Inc.

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

A little bit about us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3-5 members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

You will be responsible for the development of the 18-month and 3-year brand plans for Gerber & Get'ems! (with support to total Nestlé Early Childhood Foods along with Cerelac) leveraging best in class consumer insights to build engaging brand experiences and successful innovation. This position is an existing vacancy,

A day in the life:

• Develop consumer-led brand strategies by translating global target consumer insights into compelling value propositions and brand experiences.


• Lead brand investment strategy and PFME deployment to maximize ROI, market share, and overall brand health.


• Develop and execute the 5-year Innovation & Renovation (I&R) roadmap, ensuring initiatives are consumer-led, technically feasible, financially validated, and successfully launched.


• Build and execute integrated 18-month and 3-year brand plans, ensuring alignment with category and business priorities.


• Develop pricing and promotional strategies that strengthen brand performance and support sustainable growth.


• Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.


• Lead the Integrated Communication Plan process and ensure consistent application of the brand essence across consumer touchpoints.


• Partner effectively with cross-functional teams to drive strong execution of brand, innovation, and commercial priorities.

Role Requirements

• 3-5 years of progressive Marketing Manager experience within a Tier 1 CPG organization.


• Experience working within complex, regulated, and consumer-driven categories.


• Strong foundation in marketing fundamentals, with experience managing brands or portfolios across multiple consumer segments.


• Demonstrated experience developing and executing end-to-end marketing plans, including at least 1-2 full brand planning cycles.

Preferred Skills

• Proven ability to lead high-priority, complex, and strategically important initiatives.


• Strong cross-functional leadership skills, with experience collaborating across functions, divisions, and broader organizational teams.


• Strong business and financial acumen, with the ability to translate financial analysis and consumer insights into actionable recommendations.


• Demonstrated ability to balance strategic thinking with strong execution and deliver measurable business results.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment


• Company matched pension plan


• Four weeks of Vacation and five personal days (Personal Paid Holidays)


• Flexible and hybrid work arrangements


• Excellent training and development programs as well as opportunities to grow within the company


• Access to Educational Assistance & Tuition Reimbursement


• Bonus eligibility


• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures


• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation


• Adoption benefits to remove some of the financial barriers associated with adoption


• Up to 50% off - Nespresso Coffee Machine, Capsules and accessories


• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

Compensation range: $98,000-129,000/year + bonus eligibility

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.

If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.

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