Marketing Manager, Gerber

Nestle SA; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health and Dental benefits

Pension plan

Vacation and personal days

Hybrid work arrangements

Training and development programs

Educational assistance & tuition Reimb

Gender-affirmation benefits

Fertility services and surrogacy

Adoption benefits

Employee store discounts

Job summary

Nestlé Canada is seeking a Marketing Manager to develop and lead 18-month and 3-year brand plans for Gerber & Get’ems!, leveraging consumer insights to drive engaging brand experiences and successful innovations. The role requires 3–5 years of progressive marketing leadership within a Tier 1 CPG environment and a strong foundation in marketing fundamentals.

You will collaborate with cross-functional teams, shape pricing and promotional strategies, and translate insights into integrated

Qualifications

• 3–5 years of progressive Marketing Manager experience within a Tier 1 CPG organization.
• Experience working within complex, regulated, and consumer-driven categories.
• Strong foundation in marketing fundamentals, with experience managing brands or portfolios across multiple consumer segments.

Responsibilities

• Develop consumer-led brand strategies by translating global target consumer insights into compelling value propositions and brand experiences.
• Lead brand investment strategy and PFME deployment to maximize ROI, market share, and overall brand health.
• Develop and execute the 5-year Innovation & Renovation roadmap, ensuring initiatives are consumer-led, technically feasible, financially validated, and successfully launched.
• Build and execute integrated 18-month and 3-year brand plans, ensuring alignment with category and business priorities.
• Develop pricing and promotional strategies that strengthen brand performance and support sustainable growth.
• Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.
• Lead the Integrated Communication Plan process and ensure consistent application of the brand essence across consumer touchpoints.
• Partner effectively with cross-functional teams to drive strong execution of brand, innovation, and commercial priorities.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Consumer insights

Education

Bachelor's degree in Marketing

Job description

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

A little bit about us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

You will be responsible for the development of the 18-month and 3-year brand plans for Gerber & Get’ems! (with support to total Nestlé Early Childhood Foods along with Cerelac) leveraging best in class consumer insights to build engaging brand experiences and successful innovation. This position is an existing vacancy,

A day in the life:

• Develop consumer-led brand strategies by translating global target consumer insights into compelling value propositions and brand experiences.
• Lead brand investment strategy and PFME deployment to maximize ROI, market share, and overall brand health.
• Develop and execute the 5-year Innovation & Renovation (I&R) roadmap, ensuring initiatives are consumer-led, technically feasible, financially validated, and successfully launched.
• Build and execute integrated 18-month and 3-year brand plans, ensuring alignment with category and business priorities.
• Develop pricing and promotional strategies that strengthen brand performance and support sustainable growth.
• Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.
• Lead the Integrated Communication Plan process and ensure consistent application of the brand essence across consumer touchpoints.
• Partner effectively with cross-functional teams to drive strong execution of brand, innovation, and commercial priorities.

Role Requirements

• 3–5 years of progressive Marketing Manager experience within a Tier 1 CPG organization.
• Experience working within complex, regulated, and consumer-driven categories.
• Strong foundation in marketing fundamentals, with experience managing brands or portfolios across multiple consumer segments.
• Demonstrated experience developing and executing end-to-end marketing plans, including at least 1–2 full brand planning cycles.

Preferred Skills

• Proven ability to lead high-priority, complex, and strategically important initiatives.
• Strong cross-functional leadership skills, with experience collaborating across functions, divisions, and broader organizational teams.
• Strong business and financial acumen, with the ability to translate financial analysis and consumer insights into actionable recommendations.
• Demonstrated ability to balance strategic thinking with strong execution and deliver measurable business results.
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices .

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.

If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.