Marketing Manager, GCI

Toromont Cat; Vaughan; Hybrid; CAD 90,000 - 112,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Pension plan with company match

Employee stock purchase plan

Healthcare coverage

Educational assistance

Learning and development

Employee discounts

Job summary

Toromont Cat is seeking a Marketing Manager to act as a strategic partner and driver of growth across regions. You will lead marketing strategy, demand generation, and go-to-market execution in collaboration with regional VPs, Sales leadership, and the corporate marketing team.

This role focuses on accelerating revenue growth, strengthening market presence and expanding market share, while managing pricing, campaigns, and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications or related discipline.
• 6–8 years working experience in marketing roles.
• Knowledge of B2B marketing strategies and GTM frameworks.
• Experience collaborating with Sales Operations and cross-functional teams.
• Understanding of pricing models and inventory planning.

Responsibilities

• Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives.
• Partner with Caterpillar industry teams and Sales Operations to ensure aligned marketing and business plans.
• Conduct ongoing market analyses to inform marketing strategy and GTM plans.
• Develop and implement pricing and inventory strategies to support growth objectives.
• Collaborate with sales leadership and stakeholders across regions to drive growth and optimize lead management.
• Track KPIs and report on marketing effectiveness to maximize ROI.

Skills

Marketing strategy

Demand generation

Go-to-market

Cross-functional collaboration

Data analysis

CRM platforms

Marketing automation

Budget management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

CRM platforms

Marketing automation tools

Job description

Toromont Cat is looking for a Marketing Manager to serve as a strategic partner to the business and a key driver of our growth initiatives. He/she will bring a passion for marketing strategy, demand generation and go-to-market execution, with a proactive desire to collaborate closely with regional VPs, Sales leadership and our corporate marketing team. The Marketing Manager will play a critical role in accelerating revenue growth, strengthening our market presence and expanding market share across all segments.

Job Type

Full-time, Permanent

Compensation

$90,000 to $112,000

Our Workplace Total Rewards:

• Industry leading safety culture where your wellness is the top priority
• Affiliation of working with a 'best in class' organization and the global 'Caterpillar' brand
• Access Learning and Development and Educational Assistance
• Compensation program that includes:
  • Competitive salary, annual performance bonus and salary review
  • Pension Plan with Company match at 100%
  • Employee Stock Purchase Plan with Company match
  • Group Savings Plans
  • Disability coverage (short and long-term)
  • Employee / Family Assistance Program with access to leading medical experts
  • Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)
  • Exclusive employee deals, discounts and perks with our Toromont partners

A Typical Day at Work:

• Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams.
• Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and clear accountability across all programs. Act as the primary liaison to maintain synergy between divisional priorities and enterprise strategies.
• Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans.
• Develop and implement pricing and inventory strategies that support growth objectives and market leadership. Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives. Provide guidance on stocking locations based on growth plans and market opportunities, ensuring decisions are driven by forward-looking insights rather than historical patterns.
• Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity.
• Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact.

Requirements:

Bachelor’s Degree in Marketing, Communications, Engineering or another related discipline

• Working experience 6 - 8 years
• Knowledge on B2B marketing strategies and go-to-market (GTM) frameworks
• Experience collaborating with Sales Operations and cross-functional teams
• Understanding of pricing models and inventory planning
• Competitive intelligence and market research methodologies
• Strong data analysis skills and KPI tracking capabilities
• Experience with CRM and marketing automation platforms
• Familiarity with industry trends and the Caterpillar product portfolio
• Experience with budget management and ROI optimization

About Toromont Cat

With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™,Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.