Marketing Manager, Demand Generation

Hwo; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

HWO Agency seeks a Marketing Manager for Demand Generation to enhance market demand and lead generation. This role involves crafting innovative marketing campaigns, analyzing market trends, and mentoring a marketing team. An ideal candidate applies creativity with a strong analytical background, spearheading marketing initiatives that align with business objectives.

Benefits

Competitive salary and benefits package.

Opportunities for professional growth.

Dynamic and supportive work environment.

Qualifications

• 5+ years of experience in demand generation or digital marketing.
• Proven track record in multi-channel marketing campaigns.

Responsibilities

• Design and execute demand generation strategies to meet lead generation targets.
• Manage multi-channel marketing campaigns, including email and social media.

Skills

Analytical skills

Creative thinking

Communication

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

CRM tools

Marketing automation tools

Job description

The Marketing Manager, Demand Generation will spearhead our efforts to drive market demand and lead generation. In this strategic role, you'll be responsible for developing, implementing, and optimizing marketing campaigns across various channels to increase brand awareness, generate leads, and support sales objectives. This position is ideal for a creative and analytical marketer passionate about driving measurable business outcomes.

Key Responsibilities

• Design and execute innovative demand generation strategies to meet or exceed company targets for lead generation and revenue growth.
• Manage and optimize multi-channel marketing campaigns, including email marketing, social media, PPC, SEO, and content marketing.
• Collaborate closely with the sales team to align marketing strategies with sales objectives and ensure a seamless lead handoff process.
• Analyze market trends and customer insights to develop targeted marketing initiatives.
• Track and report on campaign performance, leveraging analytics to continually refine and improve strategy.
• Oversee the marketing budget, ensuring strategic allocation of resources and maximizing return on investment.
• Lead, mentor, and develop a team of marketing professionals, fostering an environment of continuous improvement and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B setting.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Strong analytical skills and experience with CRM and marketing automation tools.
• Excellent communication and leadership abilities, with a knack for cross-functional collaboration.
• Creative thinker with a data-driven approach to marketing.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and supportive work environment.
• Collaboration with a team of passionate and innovative professionals.

About Us

HWO Agency is where innovation meets impact. We're not just a marketing firm; we're a powerhouse of creative thinkers, trendsetters, and growth engineers dedicated to catapulting brands into realms of success they've only dreamt of. Our secret sauce? A blend of cutting-edge research, strategic wizardry, and a splash of digital magic that keeps our clients—and us—surfing the wave of market trends.

In our world, stagnation is the ultimate taboo. We evolve rapidly, ensuring that both our team and our clients consistently stay ahead of the curve. Think of us as the mentors you never knew you needed, guiding you to unleash your full potential and helping businesses forge deep, authentic connections with their audiences.

If you're ready to be part of something bigger, comfortable with being challenged, and eager to turn 'what ifs' into 'what is,' HWO is exactly where you want to be.

How to Apply

Please submit your resume, cover letter, and any relevant work samples to [emailprotected] . In your cover letter, please highlight your experience and how it aligns with the responsibilities and qualifications listed in this job description.

HWO Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

J-18808-Ljbffr

Create a job alert for this search

Demand Generation Manager • Old Toronto, ON, Canada