Marketing Manager – Content, Design & Strategy at After Seven Bar

After Seven Bar; Markham; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Matcha Matcha is seeking a versatile Marketing Manager to shape branding and drive growth across retail and online channels. You will craft engaging content, manage campaigns, and grow an e-commerce store with influencer partnerships and events.

The role emphasizes storytelling, strategic execution, and a hands-on approach to deliver finished campaigns across social media, email, and SEO. Hybrid work is available in Markham, ON.

Qualifications

• 3+ years of marketing experience, ideally in hospitality, lifestyle, or e-commerce.
• Strong content creation skills: photography, videography, editing.
• Proficiency with design tools and e-commerce platforms like Shopify.

Responsibilities

• Plan, shoot, and edit photo/video content for social media, ads, and campaigns.
• Develop and execute marketing campaigns to drive in-store traffic and online sales.
• Lead launch and growth of our e-commerce store, including email marketing, SEO, and paid ads.
• Manage and grow social media presence and collaborate with influencers/brands.

Skills

Content creation

Social media campaigns

Photography

Videography

Editing

Brand storytelling

Shopify

Analytics & ROI

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

Shopify

SEO

Email marketing platforms

Job description

This Full time on site position offers great opportunities for career growth.

About Us

At Matcha Matcha, we’re redefining the matcha experience. By day, we’re a modern matcha cafe serving premium beverages in a vibrant, contemporary setting. By night, we transform into M2, a tea-inspired cocktail bar offering mixology-driven cocktails and elevated small bites. In just 11 months, Matcha Matcha has become a go-to destination in Toronto, and we’re ready to scale. We’re launching an e-commerce store featuring matcha powder, hojicha cans, and branded merchandise- and we need a versatile and driven Marketing Manager to bring our vision to life.

What You’ll Do

• Content Creation & Design: Plan, shoot, and edit photo and video content for social media, ads, and campaigns. Create on-brand graphics and designs for marketing materials, menus, and merchandise. Produce short-form video content for platforms like Instagram Reels, TikTok, and Xiaohongshu.
• Strategy & Execution: Develop and execute marketing campaigns to drive in-store traffic, brand visibility, and online sales. Plan and promote events such as invite-only cocktail tastings and product launches. Lead the launch and growth of our e-commerce store, including email marketing, SEO, and paid ads.
• Social Media & Partnerships: Manage and grow our presence on social platforms, keeping content fresh, engaging, and aligned with our brand. Build relationships with influencers, chefs, and brands for collaborations and cross‑promotions.
• Analytics & Reporting: Track campaign performance, providing insights and actionable recommendations. Use data to refine strategies and improve ROI for marketing efforts.

What We’re Looking For

• 3+ years of marketing experience, ideally in hospitality, lifestyle, or e-commerce.
• Strong skills in content creation, including photography, videography, and editing.
• Proficiency with design tools (e.g., Adobe Creative Suite, Canva, or similar).
• A proven track record of managing successful social media campaigns and growing engagement.
• Experience in e-commerce platforms like Shopify.
• The ability to think strategically and execute tactically—from brainstorming ideas to delivering finished campaigns.
• A deep understanding of branding and storytelling to resonate with diverse audiences.
• A self-starter attitude, capable of owning projects from start to finish.

Job Types: Full-time, Fixed term contract

Pay: $70,000.00-$100,000.00 per year

Education: Bachelor's Degree (required)

Work Location: Hybrid remote in Markham, ON