Marketing Manager

Tangam Systems; Waterloo; On-site; CAD 70,000 - 90,000; Full time

Job summary

A rapidly growing software company in Waterloo seeks an experienced Marketing Manager to lead marketing activities, manage campaigns, and coordinate events. The ideal candidate will have strong organizational skills and a proven track record in marketing, particularly in software. Join a dynamic team dedicated to innovation in data analytics and visualization software.

Qualifications

• At least 5 years marketing experience in a fast-paced environment.
• Experience organizing speaking engagements and tradeshows.

Responsibilities

• Creating and managing the monthly marketing calendar.
• Managing/writing content for emails, blogs, and website.
• Planning events from start to finish.

Skills

Time Management

Organizational Skills

Communication

Education

University or College Degree in Business Administration or Marketing

Tools

MailChimp

Google Analytics

Hubspot

MS Office 365

Job description

We are looking for an experienced, organized marketing professional with a great ability to multitask. This marketing manager will report to the Senior Product Manager and run the day-to-day marketing activities as well as plan and execute the marketing calendar for the year.

This position is the main marketing role for Tangam Systems with some additional help from Product Management and Graphic Design. The individual needs to be able to own this role, execute independently, and manage campaigns, content, social media, events, and more.

Key responsibilities include:

• Creating and managing monthly marketing calendar
  - Planning campaign calendar with new/repurposed content including blogs, news posts, events, etc.
  - These campaigns must also align with social media, industry events in a regular cadence

• Managing/writing content
  - Emails, editing blogs, awards, website, various write-ups, etc
  - Working with other teams to create and finalize industry-specific content

• Social media
  - Creating weekly posts with new/repurposed content to grow and nurture follower base

• Event planning & coordination
  - Plan events from start to finish including speaking sessions, organizing booth and participation in tradeshows, promotional items and booth materials, travel, client events.

• Technology proficiency
  - Mail Chimp, Google Analytics, Hubspot, managing Socal Media platforms

• Administrative & support responsibilities
  - Working with Client Success team
  - coordinating and shipping training materials for clients and site roll-outs,
  - Printing/ordering various materials for CS team
  - Internal office support
  - Organizing promotional and training materials for office
  - Updating internal knowledge base

Who we are - www.tangamsystems.com

Tangam Systems is a rapidly growing company that is at the cutting edge of developing data analytics and visualization software. Our clients range from Fortune 500 businesses to some of the best known brands in the resort industry, including operators in United States, Macau, Australia, Philippines, Cambodia, New Zealand and Canada. Our Table Games Yield Management (TYM) and Slots Optimization & Data Analytics (SODA) products help casino resorts optimize their gaming operations in order to increase profitability and enhance the patron experience.

Our next generation business intelligence software products takes the complexity out of data analytics and makes data understandable and actionable to ordinary users. Our patented products have won numerous industry awards and recognitions. We continue to push the envelope on what is possible in the area of data analytics software, and we are always seeking new talent to join us on our exciting journey.

Requirements:

• At least 5 years marketing experience in a fast-paced environment, preferably in software

• University or college degree in business administration or marketing

• Competency using MailChimp, Google products, Hubspot, Social Media Platforms

• Ability to work independently and autonomously, yet collaborative for various types of projects, and proactively engages with all stakeholders/team members

• Excellent time management and organizational skills with the ability to manage competing priorities and different timelines with minimal hand holding

• Attention to detail with advanced communication skills both verbal and writing skills

• Experience organizing speaking engagements, tradeshows and other in-person events

• Excellent working knowledge of MS Office 365 (Word, Excel, Outlook, PowerPoint)

We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization. If you require accommodation at any time during the recruitment process, please let us know.