Marketing Manager

RBC; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

RBC is seeking an experienced marketer for their broker marketing channel across the Insurance portfolio. The role involves developing insights and innovative strategies for campaigns, collaborating with various teams, and achieving aggressive marketing targets in a dynamic environment.

Benefits

Opportunities for development and coaching

Dynamic and collaborative team environment

Ability to make a lasting impact

Qualifications

• 5+ years of marketing experience in integrated campaign management.
• Strong ability to collaboratively work in cross-functional teams.
• Excellent analytical, problem-solving and critical thinking skills.

Responsibilities

• Support strategy development and execution of marketing campaigns.
• Develop competitive reviews to inform marketing strategy.
• Collaborate with internal and external partners for campaign execution.

Skills

Data driven mindset

Analytical

Problem-solving

Communication

Job description

Job Summary

Job Description

What is the opportunity?

The RBC Marketing team is seeking an experienced and passionate marketer to support our broker marketing channel across the Insurance portfolio. You will work closely with the Senior Marketing Manager to develop unique insights and innovative strategies, diving deep into the details to ensure the smooth execution of campaigns from advertising to experiential to sponsorships. You will have both a flare for creative and will be an insights-led marketer who can convert data/marketing results into actionable insights to deliver on aggressive targets through best-in-class marketing. You will display leadership across functional teams and will have the ability to effortlessly navigate a highly matrixed organization to deliver results.

What will you do?

• Support with strategy development and lead execution of top-funnel & mid-funnel campaigns to build and maintain awareness for RBC Insurance amongst Mass Canadians and Brokers/Advisors – including input into strategy, development of creative briefs and successful execution of campaigns from briefing to reporting
• Develop competitive reviews/analysis to inform current and future business landscape and marketing strategy
• Maintain a detailed understanding of our broker channel partners’ goals and priorities (business growth, acquisition, engagement and retention)
• Collaborate with internal, and external partners including media and creative agencies to drive best-in-class campaigns
• Lead Sponsorship opportunities / implement strategies to drive greater awareness, consideration and affinity for RBCI with Consumers and Brokers/Advisors
• Work closely with the Senior Marketing Manager to lead, develop and deliver strategic frameworks, recommendations, creative briefs/execution, post analysis and presentations through an insight-driven approach
• Ensure disciplined Key Performance Indicator (KPI) establishment, measurement and analyses to enable strategic conversations, and fuel insights and future marketing plans
• Identify gaps in process and opportunities for growth within the overall strategy and share creative solutions and suggestions for campaign improvements

What do you need to succeed?

Must-have

• 5+ years of marketing experience in integrated campaign management and execution including campaign development, agency briefing, approvals, & budget management
• Experience creating tools, content, or programs that help brokers sell effectively
• Strong ability to collaboratively work in cross-functional teams and across the organization while being able to adapt in changing environments
• Data driven mindset – ability to assess performance gather insights, and adjust programs based on results.
• Excellent analytical, problem-solving and critical thinking skills with a strong attention to details
• Strong presentation, written and verbal communication skills
• Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility

Nice-to-have

• Agency experience
• Financial Services experience and previous Insurance experience
• Strong communication, storytelling and presentation skills
• Experience in B2B marketing

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-17

Application Deadline:

2025-07-02

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.