Marketing Manager

Hydrostor; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Discretionary bonus

Paid vacation time

Medical, dental and vision benefits

RRSP program with match

Employee share option plan

Job summary

Hydrostor is seeking a Marketing Manager to lead the development and execution of our owned and paid marketing programs from our Toronto team. You will shape Hydrostor's story across channels, ensuring brand consistency and impact on projects and audiences worldwide.

You'll oversee website content, newsletters, blogs, paid advertising, and event marketing, collaborating with Commercial and Project teams to drive market growth and industry leadership in long-duration energy storage.

Qualifications

• 7+ years of progressive experience in marketing, communications, digital marketing, or brand management.
• Strong writing, editing, and copywriting skills with the ability to adapt messaging for different audiences.
• Experience working in highly regulated industries such as energy, utilities, infrastructure, environmental services, industrial technology, or similar sectors is strongly preferred.
• Agency experience supporting clients in regulated industries is considered a strong asset.
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Experience developing and managing integrated marketing strategies across owned and paid advertising channels.
• Demonstrated success leading content development for websites, blogs, newsletters, and social media platforms, as well as for paid B2B and B2C digital campaigns.
• Experience planning and executing corporate events, industry conferences, and client-facing engagements.
• Experience managing or leading a small team and coordinating the work of external agencies and vendors.
• Strong understanding of marketing analytics, campaign performance measurement, and optimization.
• Exceptional project management, organizational, and stakeholder management skills.
• A passion for storytelling, brand building, and advancing innovative clean energy solutions.

Responsibilities

• Develop and execute Hydrostor's integrated marketing strategy across owned and paid channels.
• Lead content planning, creation, and management for the corporate website, newsletters, blog, social media channels, and other digital platforms.
• Own Hydrostor's brand narrative and ensure consistent messaging across all marketing materials.
• Create and manage compelling content that showcases Hydrostor's technology, projects, thought leadership, and industry expertise.
• Develop paid media and promotional campaigns to support brand awareness, corporate priorities, and business development objectives.
• Partner with Business Development teams to create audience-specific marketing materials and campaigns that support market growth and project development efforts in specific geographies.
• Oversee social media strategy, content calendars, performance tracking, and community engagement.
• Manage the company's blog and editorial calendar, identifying opportunities to elevate Hydrostor's voice within the energy industry.
• Coordinate the development of marketing collateral, presentations, videos, advertisements, and digital assets.
• Plan and support major industry conferences, trade shows, corporate events, and client-facing engagements.
• Measure campaign effectiveness, analyze performance metrics, and provide recommendations for continuous improvement.
• Mentor a small marketing team and external vendors to deliver high-quality, impactful campaigns.
• Ensure all marketing activities align with corporate goals and stakeholder expectations.

Skills

Marketing experience

Content creation

Campaign management

Analytics & optimization

Project management

Team leadership

Strategic storytelling

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field

Job description

Job Type: Full-Time - Hybrid (3+ days/week in office)

Travel Requirement: Approximately 10% within North America

Position Type: Net New

Join the Future of Reliable Energy!

Are you ready to shape the future grid? Hydrostor, a leading energy storage, technology and infrastructure company dedicated to developing utility-scale, long-duration energy storage solutions, is seeking a Marketing Manager to join our team in Toronto. We're supporting the development of a more resilient electricity grid and invite you to be at the forefront of this work!

Why Hydrostor?

Our cutting-edge A-CAES technology is uniquely poised to revolutionize the energy landscape. Join us as we lead the way in shaping a reliable and secure energy future.

Your Mission

Hydrostor is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of our owned and paid marketing programs. Reporting to the Senior Director, External Affairs, this role will shape and amplify Hydrostor's story across all company-controlled channels and paid activations, ensuring our brand, projects, and thought leadership resonate with key audiences worldwide.

As the steward of Hydrostor's marketing presence, you'll oversee website content, newsletters, social media, blogs, paid advertising, promotional materials, and event marketing initiatives. Working closely with commercial and project teams, you'll develop targeted campaigns that strengthen brand awareness, support commercial objectives, and position Hydrostor as a leader in long duration energy storage.

This is an exciting opportunity for a strategic storyteller who thrives in complex industries and enjoys combining creativity with business impact.

Your Day-to-Day Adventures

• Develop and execute Hydrostor's integrated marketing strategy across owned and paid channels.
• Lead content planning, creation, and management for the corporate website, newsletters, blog, social media channels, and other digital platforms.
• Own Hydrostor's brand narrative and ensure consistent messaging across all marketing materials.
• Create and manage compelling content that showcases Hydrostor's technology, projects, thought leadership, and industry expertise.
• Develop paid media and promotional campaigns to support brand awareness, corporate priorities, and business development objectives.
• Partner with Business Development teams to create audience-specific marketing materials and campaigns that support market growth and project development efforts in specific geographies.
• Oversee social media strategy, content calendars, performance tracking, and community engagement.
• Manage the company's blog and editorial calendar, identifying opportunities to elevate Hydrostor's voice within the energy industry.
• Coordinate the development of marketing collateral, presentations, videos, advertisements, and digital assets.
• Plan and support major industry conferences, trade shows, corporate events, and client-facing engagements.
• Measure campaign effectiveness, analyze performance metrics, and provide recommendations for continuous improvement.
• Mentor a small marketing team and external vendors to deliver high-quality, impactful campaigns.
• Ensure all marketing activities align with corporate goals and stakeholder expectations.

Who You Are

You're a strategic marketer and natural storyteller who knows how to translate complex technical concepts into engaging and impactful content. You have experience developing integrated campaigns, managing digital channels, and building brand awareness in industries where accuracy, credibility, and stakeholder trust are critical.

You enjoy collaborating across functions, balancing long-term brand-building initiatives with practical business objectives. Whether you're developing a content strategy, launching a paid campaign, or leading an industry event, you're focused on delivering measurable results while helping tell a compelling story.

What You Bring

• 7+ years of progressive experience in marketing, communications, digital marketing, or brand management.
• Strong writing, editing, and copywriting skills with the ability to adapt messaging for different audiences. Ability to translate complex technical and commercial information into compelling, audience-focused content.
• Experience working in highly regulated industries such as energy, utilities, infrastructure, environmental services, industrial technology, or similar sectors is strongly preferred.
• Agency experience supporting clients in regulated industries is considered a strong asset.
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Experience developing and managing integrated marketing strategies across owned and paid advertising channels.
• Demonstrated success leading content development for websites, blogs, newsletters, and social media platforms, as well as for paid B2B and B2C digital campaigns.
• Experience planning and executing corporate events, industry conferences, and client-facing engagements.
• Experience managing or leading a small team and coordinating the work of external agencies and vendors.
• Strong understanding of marketing analytics, campaign performance measurement, and optimization.
• Exceptional project management, organizational, and stakeholder management skills.
• A passion for storytelling, brand building, and advancing innovative clean energy solutions.
• Discretionary Bonus
• Paid Vacation Time
• Medical, Dental and Vision Benefits
• RRSP Program - with a match!
• Employee Share Option Plan

For more information on Hydrostor and the exciting journey we're on visit our website at www.hydrostor.ca

Equal Opportunity Employer

At Hydrostor, we know that fostering an inclusive workplace, which values diversity, inclusion, and belonging is paramount to our success.

To fulfill our mission, our goal is to attract people who come from all backgrounds and walks of life, who bring diverse perspectives with wide-ranging experiences, and who share in our common passion to drive innovation and change the global energy landscape.

Hydrostor proudly embraces the principles of equal opportunity and inclusion. We are committed to providing opportunities for all employees and candidates. We ensure that all qualified applicants are considered for employment without regard to race, creed, colour, religion, gender, gender identity, gender expression, age, sexual orientation, national origin, marital status, parental, pregnancy, citizenship status, veteran status, disability, or any other protected status protected by applicable law.

Hydrostor is committed to making our application and interview process accessible to everyone, and we encourage applications from people with disabilities. If you require reasonable accommodation at any stage, please contact us at [e-mail]. In your application, we welcome you to specify your preferred pronouns (e.g. she/her/hers, he/him/his, they/them/theirs, etc.).

Use of Artificial Intelligence

Hydrostor does not use Artificial Intelligence (AI) tools to screen, assess, or select candidates during the recruitment or interview process.