Marketing Manager

Activa Group; Southwestern Ontario; On-site; CAD 100,000 - 110,000; Full time

Job summary

Activa Group in Waterloo, Ontario is seeking a Marketing Manager to lead initiatives for homebuilding and rental communities across Waterloo Region, guiding a marketing team and shaping campaigns. The role manages digital marketing, branding, events, and lead generation; collaborates with sales and leadership; requires 5+ years and experience with Salesforce, Pardot, Google Ads, etc.

Travel/evening possible.

Qualifications

• Minimum 5 years of progressive marketing experience.
• Experience leading a marketing team and campaigns.
• Experience with digital marketing tools and budgeting.

Responsibilities

• Lead and support a small marketing team, providing coaching, direction, and day-to-day guidance.
• Develop and execute marketing strategies and campaigns for new home communities, rental properties, launches, and events.
• Manage digital marketing activities, including websites, social media, email marketing, online advertising, and lead generation.
• Ensure consistent branding and messaging across all customer-facing materials and channels.
• Review marketing performance and use data to improve campaign results and ROI.
• Work closely with sales, rental, and leadership teams to support business goals.
• Manage marketing budgets and relationships with external agencies, vendors, and partners.

Skills

People leadership

Campaign management

Digital marketing

Brand development

Budget management

Education

Post-secondary education in Marketing/Business/Communications/Advertising

Tools

Salesforce

Pardot

Google Ads

Meta Ads

Adobe Creative Cloud

Social media platforms

Job description

Role SummaryCompany: ActivaJob Title: Marketing ManagerJob Type: Full-Time, PermanentCompensation: $100,000-$110,000 per yearReports To: Vice President, Sales & MarketingLocation: Waterloo, OntarioActiva is looking for a Marketing Manager to lead marketing initiatives that support our homebuilding and rental communities across Waterloo Region. This is an opportunity to lead a talented team, shape campaigns, strengthen our brand, and make a direct impact on business growth.Occasional evening and weekend work may be required to support community launches, events, and other promotional activities.If you’re a collaborative marketing leader who enjoys building strong brands, developing people, and delivering results, we’d love to hear from you.The successful candidate will be required to produce a satisfactory Criminal Record Check and Judicial Matters Check in the original format and dated within one (1) month of the conditional offer from Activa group of companies.Key ResponsibilitiesLead and support a small marketing team, providing coaching, direction, and day-to-day guidance.Develop and execute marketing strategies and campaigns for new home communities, rental properties, launches, and events.Manage digital marketing activities, including websites, social media, email marketing, online advertising, and lead generation.Ensure consistent branding and messaging across all customer-facing materials and channels.Review marketing performance and use data to improve campaign results and return on investment.Work closely with sales, rental, and leadership teams to support business goals.Manage marketing budgets and relationships with external agencies, vendors, and partners.Other duties as assignedRequirementsPost-secondary education in Marketing, Business, Communications, Advertising, or a related field.Minimum 5 years of progressive marketing experience, including developing and executing marketing strategies and managing budgets.Proven people leadership experience, including coaching, mentoring, performance management, and developing team members.Experience with tools such as Salesforce, Pardot, Google Ads, Meta Ads, Adobe Creative Cloud, and social media platforms.Experience in residential construction, real estate, property management, or rental housing is an asset.Personal AttributesStrong communication, organization, and project management skills.Ability to manage multiple priorities and meet deadlines in a fast-paced environment.Confident people leader who can inspire teams and favours a collaborative and supportive culture.Creative thinker with strong analytical skills.Personable and approachable.Activa is committed to creating an inclusive environment for all individuals. We support the goals of the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation throughout the recruitment process please contact our Human Resources department.If you are self-motivated and are looking for an opportunity to expand your career in a dynamic and enthusiastic environment, you are invited to submit your resume to [e-mail]. We appreciate your interest, however only qualified candidates will be contacted. For more information on our company visit www.activa.ca/our-story.