Senior Marketing Manager

Mattamy Homes; Mississauga; On-site; CAD 120,000 - 150,000; Full time

Job summary

Mattamy Homes Canada is seeking a Senior Marketing Manager to lead marketing strategy for GTA low-rise and multi-storey communities. You will translate business objectives into high-impact plans and drive growth through consumer insights, brand narrative, demand generation, and customer experience initiatives.

Reporting to the Vice-President, Sales & Marketing, you will lead a team, partner with Sales, Development, Finance and Marketing to bring communities to market, optimize performance, and

Qualifications

• 8+ years of progressive marketing experience leading brands, portfolios, product launches, growth strategies, or customer acquisition initiatives.
• 4+ years of people leadership experience with a proven ability to build, develop, and lead high-performing teams.
• Experience developing and executing integrated marketing strategies that deliver measurable business results.
• Experience within a consumer-focused industry with a complex or high-consideration customer journey.
• Strong strategic thinking and commercial acumen, with the ability to translate business objectives and consumer insights into impactful marketing strategies.
• Data-driven decision-making skills, including experience using insights and performance metrics to optimize investment and drive ROI.
• Proven ability to influence and build alignment across cross-functional teams and senior stakeholders.
• Strong project and portfolio management skills, with the ability to manage multiple priorities in a dynamic environment.
• Experience managing external agencies and partners to deliver high-quality outcomes.
• Exceptional communication, storytelling, and presentation skills.
• Customer-centric mindset with a passion for understanding consumer behaviour and turning insights into action.
• High learning agility, curiosity, and adaptability to master new industries, products, and business challenges.

Responsibilities

• Own the marketing strategy and annual planning process for a portfolio spanning GTA Homebuilding and Multi-Storey, translating the priorities and sales objectives of both businesses into clear, measurable plans.
• Lead go-to-market strategy for low-rise communities and multi-storey developments from early project planning through launch, active selling and sell-out, including segmentation, positioning, value proposition, brand narrative, channel strategy and launch sequencing.
• Act as a strategic advisor to Sales and Development leaders, bringing forward customer, competitor and market insights to inform product, pricing, release and investment decisions.
• Build a portfolio view of priorities, risks and opportunities, recommending where marketing resources and investment will have the greatest commercial impact.
• Lead integrated campaigns across digital, social, email, print, experiential and on-site channels, ensuring activity is connected across the customer journey and aligned with brand standards.
• Establish success measures and performance dashboards across traffic, lead quality, conversion, cost efficiency and sales contribution; translate results into clear insights and timely course corrections.
• Use CRM, digital analytics, research and customer feedback to deepen understanding of target audiences, identify friction points and improve the end-to-end homebuyer experience.
• Guide the development of community brands, creative platforms, sales centre experiences and customer-facing materials in partnership with Central Marketing, agencies and internal stakeholders.
• Own portfolio marketing budgets, business cases and forecasts; make disciplined investment decisions and ensure resources are allocated against the highest-priority business outcomes.
• Lead agency and vendor relationships, setting clear expectations, evaluating performance and ensuring partners deliver strategic value, quality and cost effectiveness.
• Build strong cross-functional operating rhythms, clarify accountabilities and proactively manage dependencies, decisions and risks across multiple projects.
• Lead, coach and develop direct reports, setting clear priorities and standards while building strategic capability, accountability and a high-performance team culture.
• Stay ahead of consumer, housing, media and competitive trends, translating emerging insights into practical recommendations for the business.
• Other duties as assigned.

Skills

Marketing leadership

Strategic thinking

Data-driven marketing

Cross-functional collaboration

Brand strategy

Customer insights

ROI optimization

People leadership

Education

Post-secondary degree in Marketing, Business, Commerce, or related field

Tools

CRM

Marketing automation

Digital analytics

Job description

Role: Senior Marketing Manager

Location: Mississauga, Ontario – Hybrid (4 days/week in office)

Company: Mattamy Homes Canada

Department: Marketing, GTA Sales & Marketing

Employment Type: Full-Time, Permanent

Reports to: Vice-President, Sales & Marketing

When it comes to forward-thinking homebuilding and thoughtfully planned communities, Canadians think of Mattamy Homes. And that success is centred on a foundation of great people, because our team is as solid as they come. At Mattamy, we are optimistic, hardworking and supportive. Together we learn and grow as we strive to create a positive impact in the homebuilding industry. Contributing to the Mattamy Way means being surrounded by caring people who encourage you to be exactly who you are. It means your opinion is invited and your contributions count. And it means a career filled with pride, knowing you’re part of an environmentally-conscious, action-oriented organization with big plans for the future. The opportunity to bring the future of living to homeowners based on what Canadians value is exciting – and we’re making it happen.

Learn more about what makes working at Mattamy special and our award-winning culture.

What we offer

The Senior Marketing Manager leads the marketing strategy for a portfolio of low-rise communities and multi-storey developments across the GTA. Responsible for translating business objectives into high-impact marketing plans, this role drives growth through consumer insights, brand strategy, demand generation, and customer experience initiatives.

Reporting to the Vice President, Sales & Marketing, the Senior Marketing Manager leads a team and partners closely with stakeholders across Sales, Development, Finance, and Marketing to bring communities to market, optimize performance, and deliver measurable business results. The successful candidate is a strategic thinker, strong people leader, and commercially minded marketer who excels at balancing long-term planning with execution excellence in a fast-paced environment.

What you’ll do

• Own the marketing strategy and annual planning process for a portfolio spanning GTA Homebuilding and Multi-Storey, translating the priorities and sales objectives of both businesses into clear, measurable plans.
• Lead go-to-market strategy for low-rise communities and multi-storey developments from early project planning through launch, active selling and sell-out, including segmentation, positioning, value proposition, brand narrative, channel strategy and launch sequencing.
• Act as a strategic advisor to Sales and Development leaders, bringing forward customer, competitor and market insights to inform product, pricing, release and investment decisions.
• Build a portfolio view of priorities, risks and opportunities, recommending where marketing resources and investment will have the greatest commercial impact.
• Lead integrated campaigns across digital, social, email, print, experiential and on-site channels, ensuring activity is connected across the customer journey and aligned with brand standards.
• Establish success measures and performance dashboards across traffic, lead quality, conversion, cost efficiency and sales contribution; translate results into clear insights and timely course corrections.
• Use CRM, digital analytics, research and customer feedback to deepen understanding of target audiences, identify friction points and improve the end-to-end homebuyer experience.
• Guide the development of community brands, creative platforms, sales centre experiences and customer-facing materials in partnership with Central Marketing, agencies and internal stakeholders.
• Own portfolio marketing budgets, business cases and forecasts; make disciplined investment decisions and ensure resources are allocated against the highest-priority business outcomes.
• Lead agency and vendor relationships, setting clear expectations, evaluating performance and ensuring partners deliver strategic value, quality and cost effectiveness.
• Build strong cross-functional operating rhythms, clarify accountabilities and proactively manage dependencies, decisions and risks across multiple projects.
• Lead, coach and develop direct reports, setting clear priorities and standards while building strategic capability, accountability and a high-performance team culture.
• Stay ahead of consumer, housing, media and competitive trends, translating emerging insights into practical recommendations for the business.
• Other duties as assigned.

What you’ll bring

• Post-secondary degree in Marketing, Business, Commerce, or a related field, or an equivalent combination of education and experience.
• 8+ years of progressive marketing experience leading brands, portfolios, product launches, growth strategies, or customer acquisition initiatives.
• 4+ years of people leadership experience with a proven ability to build, develop, and lead high-performing teams.
• Experience developing and executing integrated marketing strategies that deliver measurable business results.
• Experience within a consumer-focused industry with a complex or high-consideration customer journey.
• Strong strategic thinking and commercial acumen, with the ability to translate business objectives and consumer insights into impactful marketing strategies.
• Data-driven decision-making skills, including experience using insights and performance metrics to optimize investment and drive ROI.
• Proven ability to influence and build alignment across cross-functional teams and senior stakeholders.
• Strong project and portfolio management skills, with the ability to manage multiple priorities in a dynamic environment.
• Experience managing external agencies and partners to deliver high-quality outcomes.
• Exceptional communication, storytelling, and presentation skills.
• Customer-centric mindset with a passion for understanding consumer behaviour and turning insights into action.
• High learning agility, curiosity, and adaptability, with the ability to quickly master new industries, products, and business challenges.

Bonus points

• Experience marketing products or services with long sales cycles and complex purchasing decisions
• Experience managing multiple products, brands, markets, communities, or developments simultaneously
• Experience with CRM, marketing automation, digital analytics, performance marketing, and customer research tools.

Compensation

The expected base salary range for this position is $120,000 - $150,000. Actual pay may vary depending on your job-related knowledge, competencies, and skills. We recognize that exceptional situations may fall outside this range, and we encourage all interested candidates to apply.

You are also eligible to participate in Mattamy’s annual bonus program which gives you the opportunity to increase your total compensation if business and individual goals are achieved.

Who we are

Mattamy Homes is the largest family-owned homebuilder in North America, with 40-plus years of history across Canada and the United States. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.

Be yourself. We want it that way.

At Mattamy, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone.

Mattamy Homes Canada is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs.

Mattamy companies may use artificial intelligence (AI) tools to support our hiring process, including to help screen or assess candidates along the way. These tools work behind the scenes, while people remain at the heart of every hiring decision.

Qualified applicants for this existing vacancy will be contacted directly by the Talent Acquisition team.