Marketing Manager

Executive Talent on Demand; Niagara Falls; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company in the marketing sector is seeking a skilled Marketing Manager to elevate brand presence and drive business growth. The ideal candidate will lead a dynamic team, develop innovative marketing strategies, and have substantial experience in digital brand management and leadership. If you have a passion for fostering innovation and achieving results, this is a fantastic opportunity.

Qualifications

• Over 7 years of experience in digital brand management focusing on social media, PR, and content.
• 5 years of proven leadership experience.
• Proficiency in SEO, E-Commerce, Email Marketing.

Responsibilities

• Lead and mentor the Marketing Department with strategic direction.
• Drive development of annual department objectives and marketing plans.
• Plan and execute digital marketing campaigns to maximize visibility.

Skills

Leadership

Digital Brand Management

SEO

Email Marketing

Social Media Analytics

Education

College diploma or university degree in Marketing, Communications, or a related field

Tools

Hootsuite

Google Analytics

Microsoft Office

Job description

Marketers on Demand is currently looking for a strategic Marketing Manager to join our client’s team! In this role you will utilize your leadership skills to empower your team, foster innovation, and drive marketing strategies to elevate their brand presence and business development opportunities.

Key Responsibilities :

• Lead and mentor the Marketing Department; provide strategic direction to various teams
• Drive the development of annual department objectives, ensure alignment with team KPIs
• Oversee key goals, including sales and brand marketing; focusing on data-driven decision-making in marketing
• Drive the development, implementation, and execution of marketing plans for a diverse brand portfolio
• Plan and execute digital marketing campaigns (paid advertising, email marketing, social media initiatives); maximize online visibility and revenue
• Create and execute strategies to increase brand awareness (content marketing and increase Google ranking)

Key Qualifications :

• College diploma or university degree in Marketing, Communications, or a related field
• Over 7 years of experience in digital brand management (social media, PR, and content)
• 5 years of leadership experience
• Proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics
• Experience using social media analytics platforms (e.g., Hootsuite)
• Proficient in Microsoft Office

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