Marketing Manager

Aditi Consulting; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a talented marketing professional to execute global campaigns for a leading technology product. This role involves strategic planning, demand generation, and collaboration with cross-functional teams to optimize campaign performance. The ideal candidate will possess a strong analytical mindset and exceptional communication skills, ensuring that campaigns resonate with target audiences. If you thrive in a fast-paced environment and are passionate about innovative marketing tactics, this opportunity is perfect for you to make a significant impact.

Qualifications

• Experience in demand generation and campaign creation, preferably in B2B.
• Ability to present data insights effectively.

Responsibilities

• Execute global campaigns for MuleSoft and provide strategic recommendations.
• Work cross-functionally to coordinate project resources and monitor progress.
• Track performance and provide insights to optimize programs.

Skills

Campaign execution knowledge

Strategic mindset

Creative mindset

Analytical mindset

Strong communication skills

Presentation skills

Organizational skills

Tools

Tableau

Google Slides

Google Docs

Google Sheets

Google Analytics

Job description

You will be responsible for executing global campaigns for MuleSoft, including strategic, tactical and budget recommendations, audience targeting, and uncovering new and innovative channels. This person will be held to high marketing standards including clear communication, slides, and articulation of goals. They will need to be able to present and feel comfortable in high visibility situations. This individual will work cross-functionally with our creative, content, technical product marketing, international, events and go to market teams.

Responsibilities :

• Help activate demand generation campaigns across channels including display, content syndication, paid social, email marketing, webinars, audience targeting, as well as helping to test and experiment new and innovative go-to-market tactics.
• Work with cross-functional teams (PMMs, Media Lab, Creative, Field, web, Localization, Content, International, etc) to plan and coordinate project resources, monitor progress / timelines, maintain project documentation, and keep stakeholders informed the entire way.
• Support new processes implementation that align with the global campaign planning process and timelines (Support the development and management of International campaigns and content repository).
• Track performance of activations to provide data-backed insights to optimize programs, and find new opportunity areas.
• Measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity.
• Identify new and innovative channels and promotional tactics.
• Work with a global mindset to help our regional teams execute campaigns internationally.
• Support the localization needs of the regional teams and work with the company leadership on refining the new processes and advocate for MuleSoft specific requirements.
• Gather and prepare insights via presentations that show findings from initiatives to management and to the broader organization. Track key deadlines and ensure that MuleSoft is organized to meet them.

Must have skills :

• Campaign execution knowledge

Preferred Qualifications :

• Years of demand generation and campaign creation experience, preferably in BB.
• Strong strategic, creative, and analytical mindset to create and optimize engaging and empathetic campaigns that resonate with Commerce audiences.
• A passion for reporting results and an understanding of how to present the data in a way that makes sense combined with the ability to draw strategic business insights.
• Self-motivated, comfortable with ambiguity, and thrives in a fast-paced environment, with organizational skills to execute multiple projects with tight deadlines effectively.
• Strong communication, writing, and presentation skills and ability to work well cross-functionally.
• Experienced in using Tableau, and Google (Slides, Docs, Sheets, Analytics).
• Knowledge of client’s products and the ecosystem.