Marketing Manager

Raffi Jewellers Inc. Cambridge | Montreal | Waterloo; Cambridge; On-site; CAD 95,000 - 110,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Career development

Training programs

Job summary

Raffi Jewellers seeks a Marketing Manager to lead the department, plan campaigns, and drive luxury brand standards across stores and digital channels.

You will manage a cross-functional team, coordinate with brand partners, and optimize campaigns for acquisition and revenue.

Qualifications

• Minimum 3 years in a similar management role in luxury retail.
• Bachelor's degree in Marketing, Business, or related field.
• Experience with brand guidelines, co-op advertising, and approvals.
• Strong leadership and performance management ability.
• Experience coordinating creative production with vendors or agencies.
• Proven project and campaign management skills.

Responsibilities

• Lead day-to-day operation of the marketing department and align with brand strategy.
• Directly manage internal marketing team and workload allocation.
• Plan calendars across locations, brands, and channels.
• Translate objectives into integrated campaigns with budgets and timelines.
• Own digital channels planning, budgeting, testing and optimization.
• Oversee Shopify storefront, Contentful CMS, and e-commerce updates.
• Lead events planning, boutique activations, and partner liaison.
• Establish KPIs and report performance with insights and recommendations.

Skills

Luxury retail experience

People leadership

Campaign management

Google Ads

Meta Ads

Shopify

Contentful CMS

Email/SMS marketing

Brand partnerships

Budget management

Project management

Copywriting

Visual brand standards

Education

Bachelor's degree in Marketing

Tools

Shopify

Contentful

Google Ads

Meta Ads

Email platforms

Job description

Raffi Jewellers is home to the most prestigious luxury brands in the world. Whether commemorating a special event, expressing love or admiration, or building a personal collection, our guests come to us for the perfect piece. We are honoured to play a small role and do everything we can to assist our clients in these DEFINING MOMENTS ™.

The Marketing Manager owns the day-to-day management and execution of the marketing department and reports to the Director of Marketing. They will run the marketing calendar end to end — planning, producing and delivering campaigns to luxury brand standards — while coordinating daily with the marketing teams of our brand partners and managing the workload of the internal marketing team. This is a hands-on leadership role for someone who can independently own projects from brief to post-campaign analysis.

Key Responsibilities

• Lead the day-to-day operation of the marketing department and ensure priorities are aligned with company objectives and brand strategy.
• Directly manage, coach and develop the internal marketing team, including workload allocation, prioritization, performance expectations, and accountability.
• Establish clear responsibilities, deadlines, and standards across the team and ensure projects are completed accurately and on time.
• Conduct regular team meetings, project reviews, and one-on-one check-ins.
• Identify resource gaps, workflow improvements and opportunities to increase team efficiency.

Marketing Planning & Campaign Management

• Own and manage the annual, quarterly and monthly marketing calendar across all locations, brands, and channels.
• Translate company and brand objectives into integrated marketing campaigns with clear objectives, timelines, budgets, and deliverables.
• Manage competing priorities across multiple luxury brand partners while maintaining deadlines and brand standards.
• Develop campaign briefs and ensure internal teams, agencies, and vendors have clear direction.

Digital Marketing & Performance

• Lead the planning, management and optimization of Google Ads, Meta Ads, and other paid digital channels.
• Own digital marketing budgets, campaign structure, bidding, targeting, creative testing, and conversion performance.
• Identify opportunities to improve customer acquisition, remarketing, local store traffic, and e-commerce revenue.

E-Commerce, Website & CRM Marketing

• Oversee the Shopify storefront and Contentful headless CMS, including merchandising, content updates, landing pages, and promotional execution.
• Coordinate ongoing website improvements and e-commerce development priorities with internal and external technical resources.
• Own the marketing execution of email and SMS campaigns, including segmentation, campaign calendars, testing, and performance analysis.

Brand Partner Management & Events

• Serve as the primary day-to-day marketing contact for luxury watch, and jewellery brand partners.
• Manage campaign submissions, approvals, brand guidelines, asset requests, and reporting requirements.
• Manage co-op marketing programs, including brand standards, budgets, submissions, documentation, claims, and reimbursement tracking.
• Lead the planning and execution of boutique events, product launches, client experiences, gala activations, and brand events.
• Coordinate internal departments, brand partners, venues, vendors, catering, entertainment, production, and creative requirements.

Creative & Content

• Oversee the development of photography, video, print, digital advertising, social content, and in-store marketing materials.
• Manage creative briefs, production schedules, approvals, and quality control.
• Ensure consistent presentation of the Raffi Jewellers brand across all customer-facing channels.
• Maintain a high standard of copy, visual identity, photography and overall luxury presentation.
• Establish and monitor marketing KPIs across digital, e-commerce, campaigns, events, and brand programs.
• Prepare monthly performance reporting with insights, trends, and actionable recommendations.
• Identify underperforming initiatives and recommend changes to strategy, spend, or execution that can improve customer acquisition, engagement and revenue.

Requirements

• Minimum 3 years’ experience in similar management role
• Bachelor's degree in Marketing, Business, or related field
• Luxury retail background is ideal; premium automotive, hospitality, fashion, beauty, jewellery or another premium consumer environment will also be considered
• Experience working with brand or franchise marketing guidelines and approval processes; co-op advertising experience is a significant asset
• Proven people leadership experience, including assigning workload, setting priorities, coaching team members, managing performance, and holding a team accountable to deadlines and results.
• Experience coordinating creative production and managing external vendors or agencies
• Strong campaign and project management — comfortable running many timelines at once without dropping details
• Demonstrated command of campaign optimization in Google Ads and Meta Ads: campaign structure, budget and bid management, audience and creative testing, conversion tracking, and reading performance data to improve return on ad spend
• Hands-on Shopify experience: storefront and theme management, site updates and development, product merchandising, and e-commerce operations
• Experience with Contentful or a comparable headless CMS — content models, entries and publishing workflows feeding the storefront
• Working fluency across email/SMS and social content
• Sharp eye for luxury brand standards in copy, design, and photography
• Clear communicator who can represent Raffi Jewellers professionally with prestige brand partners

What we offer

• Opportunities for career advancement within a growing company
• Comprehensive training and development programs
• A dynamic, supportive, and luxurious work environment
• Employee discount and other perks.
• Employee health benefits paid for by Raffi.

Projected salary range: $95,000-$110,000

We do not use automated tools, including artificial intelligence, to support our recruitment process. All hiring decisions are reviewed by a human.

This job posting is for a current vacancy.

Join a team providing exceptional service to their discerning clientele while growing your career in the exciting world of luxury retail!

Job descriptions are not intended as nor should they be construed to be, exhaustive lists of all responsibilities, skills, efforts, and working conditions associated with the job.

Raffi Jewellers promotes fair and equitable recruitment practices. Accommodations are available upon request for Candidates with disabilities taking part in the recruitment process.