Marketing Manager

Eneon-ES; Calgary; On-site; CAD 90,000 - 130,000; Full time

Job summary

Eneon is seeking a Marketing Manager to lead the development and execution of our marketing strategy as we expand across the North American energy storage market. This hands-on B2B marketing role combines strategic ownership with execution, shaping brand messaging, content, channels, and performance metrics.

You will translate technical capabilities into compelling, accessible messaging, redevelop the company website, and create sales collateral, case studies, and thought leadership.

Qualifications

• 5+ years in B2B marketing, product marketing, or brand strategy.
• Experience developing positioning and integrated marketing plans.
• Ability to translate complex technical concepts into clear messaging.
• Strong writing and editing skills for presentations and sales collateral.
• Experience researching markets and competitive landscapes.
• Experience launching new products or services.

Responsibilities

• Develop, own and maintain Eneon’s marketing strategy with clear objectives and priorities.
• Refine market positioning, value proposition and competitive differentiation.
• Conduct market and competitive research; identify growth opportunities.
• Translate insights into actionable recommendations for leadership and sales.

Skills

B2B marketing

Brand strategy

Content development

Cross-functional collaboration

Marketing analytics

Tools

HubSpot

WordPress

Canva

Job description

Employer Description

Eneon is a leading Battery Energy Storage System (BESS) company and one of the fastest growing in the renewable energy and energy management industries. We are a tight-knit team of seasoned professionals who engineer, integrate, and operate premium BESS solutions across North America.

Eneon is an opportunity to hit the ground running with a growing organization, to be a part of its growth, and to help drive the global energy transformation at large. Eneon is also an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe diverse teams and diverse perspectives lead to better outcomes and breakthrough thinking, which are differentiators in any business and fundamental to our long-term success.

Position Description

Eneon is seeking a Marketing Manager to lead the development and execution of our marketing strategy as the company expands its capabilities and reach across the North American energy storage market.

This is a hands-on B2B marketing role with meaningful strategic ownership. The Marketing Manager will develop Eneon’s market positioning, evolve the company’s brand and messaging, position its growing capabilities across equipment integration, controls, monitoring, and services, build customer-facing content and sales tools, manage key marketing channels and initiatives, and use market intelligence and performance data to continuously improve the company’s approach.

The Manager must be comfortable moving between strategy and execution in a technical environment. The person in this role will understand Eneon’s business, technology, customers, and competitive landscape; translate that knowledge into clear marketing priorities and deliverables; and independently drive initiatives from concept through completion. Key responsibilities include:

• Develop, own and maintain Eneon’s marketing strategy, translating business and commercial priorities into clear objectives, initiatives, and resource priorities.
• Develop and refine Eneon’s market positioning, value proposition, customer narratives, and competitive differentiation as the company evolves and expands into new capabilities, offerings, and market segments.
• Conduct ongoing market, customer, and competitive research to identify emerging trends, customer needs, competitive threats, and credible growth opportunities.
• Translate market insights into actionable recommendations for leadership & Sales, including implications for positioning, target segments, and go-to-market strategy.

Brand, Messaging, & Content

• Own and evolve Eneon’s brand and messaging framework, ensuring a clear and consistent story across priority markets, audiences, capabilities, and channels.
• Translate technical capabilities into accurate, accessible, and commercially relevant messaging for technical and non-technical audiences.
• Lead the redevelopment of Eneon’s website, including structure, messaging, content, agency coordination, and ongoing management.
• Develop and maintain core marketing and sales materials, including presentations, one-pagers, case studies, website content, thought leadership, announcements, and event collateral.
• Develop positioning, messaging, and launch materials for existing and new offerings, capabilities, services, and markets, working with relevant departments to ensure accuracy and commercial relevance.
• Maintain brand standards, templates, approved proof points, and an organized library of reusable content and marketing assets.
• Develop and manage an annual and quarterly marketing roadmap, including initiatives, deliverables, timelines, channels, dependencies, and priorities.
• Own execution across Eneon’s primary marketing channels, including the website, LinkedIn, conferences and events, company announcements, and other market-facing activities.
• Manage the content and editorial calendar to maintain consistent, relevant, and timely external communications.
• Establish and track KPIs for marketing initiatives and channels, including digital engagement, content performance, website activity, event results, and delivery against plan.
• Use performance data and commercial feedback to recommend changes to marketing priorities, content, channels, and resource allocation.

Cross-Functional & Agency Management

• Work cross-functionally with leadership and all departments to align marketing priorities and develop credible customer-facing materials.
• Proactively gather technical information, customer insights, project examples, proof points, and other inputs required for marketing and sales materials.
• Support customer engagement with presentations, collateral, research, messaging, and other tools.
• Select and manage external design, website, PR, photography, and other specialized marketing resources as needed.
• Establish clear briefs, timelines, review processes, and deliverable expectations while retaining ownership of marketing strategy, quality, and final output.

Required Qualifications

• 5+ years of relevant experience in B2B marketing, product marketing, brand, market strategy, or a comparable role.
• Demonstrated experience developing positioning, messaging, value propositions, and integrated marketing plans.
• Ability to translate complex technical concepts into clear, compelling, and commercially relevant messaging for technical and non-technical audiences.
• Exceptional writing and editing skills, with experience developing presentations, website content, sales collateral, case studies, or similar customer-facing materials.
• Experience conducting market and competitive research and converting findings into actionable recommendations.
• Experience supporting the launch of new products, services, capabilities, or market offerings.
• Strong organizational and project management skills with the ability to independently manage multiple initiatives from concept through final delivery.
• Ability to navigate a fast-moving, technically complex business, with the judgement, critical thinking, and initiative to drive high-quality work forward.

Assets

• Experience in battery storage, renewable energy, power infrastructure, electrical equipment, controls/software, industrial technology, engineering, or another technical B2B sector.
• Experience leading or meaningfully contributing to a brand evolution, company repositioning, website redevelopment, or similar strategic marketing initiative.
• Familiarity with CRM, analytics, content management, design, and AI-enabled marketing tools, such as HubSpot, Canva, and comparable platforms.
• Experience managing or contributing to website content (e.g., using WordPress, Webflow, or a similar CMS) is an asset.
• Experience managing external agencies, contractors, or specialized marketing and communications resources.

A note on the use of AI in our hiring process: We use AI-enabled tools to help sort and assess applications against core job-related criteria (such as skills, experience, and qualifications). AI does not make hiring decisions. The members of our hiring team review results carefully and make all final decisions. Your application materials are used only for the purpose of evaluating your candidacy for this role.

Finally, a note on qualifications: Even if you don't have every listed requirement, but you feel strongly about this role and believe you'd bring value, we encourage you to apply. We'd rather hear from someone who's genuinely excited about the work than miss out because they didn't tick every box!

Thank you for your interest in a career at Eneon!