Marketing Manager

Alliance for Arts and Culture; British Columbia; On-site; CAD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a creative and driven Marketing Manager to support the revitalization of a vibrant community. This role involves overseeing marketing efforts for key initiatives, managing a talented team, and executing campaigns that foster engagement and growth. You will have the opportunity to shape marketing strategies, enhance brand visibility, and promote cultural heritage through innovative digital presence and community engagement. If you are passionate about making a difference and have a strong background in marketing, this is the perfect opportunity to contribute to a meaningful cause while leading a dynamic team.

Qualifications

• 5+ years of experience in marketing and communications with team management.
• Strong writing skills and experience in integrated marketing campaigns.

Responsibilities

• Manage the marketing team and develop strategies for various initiatives.
• Promote the Chinatown Storytelling Centre and increase donations through campaigns.

Skills

Marketing Strategy

Team Leadership

Digital Marketing

Content Creation

Interpersonal Skills

Education

Bachelor's degree in marketing or communications

Tools

WordPress

Donor Management Platforms

Social Media Platforms

Job description

Founded in 2011, the Vancouver Chinatown Foundation is a registered charity committed to honoring the rich history of Vancouver’s Chinatown while promoting social well-being and community revitalization. Our work spans across three main areas: physical, economic, and cultural revitalization. We are dedicated to ensuring that Chinatown remains a thriving, vibrant, and inclusive community for all.

About the Role:

The Vancouver Chinatown Foundation is looking for a creative and driven Marketing Manager to support our mission of revitalizing and preserving Chinatown’s cultural heritage while fostering a thriving and inclusive community. This role will oversee marketing efforts for key initiatives such as the Chinatown Storytelling Centre, economic revitalization, events, and cultural programs.

The ideal candidate will have a strong track record in marketing, team leadership, and planning. Passionate about driving growth and engagement across diverse channels, you will play a vital role in managing a talented marketing team and executing campaigns to promote the work of the Foundation.

Responsibilities:

Key Responsibilities:

1. Manage the marketing team, ensuring effective collaboration, clear communication, and the successful execution of marketing strategies and initiatives. Provide guidance and support to drive the team’s performance and maintain alignment with the Foundation’s goals.
2. Develop and execute marketing strategies to support the Foundation’s initiatives, including the Chinatown Storytelling Centre, economic revitalization, events, and cultural programs.
3. Lead efforts to promote and grow sales for the Chinatown Storytelling Centre, including ticket sales, membership drives, school group engagement for the new Learning Lab facilities, and other initiatives.
4. Support VCF staff to increase donations through targeted campaigns across events, social media, website, email marketing, and other channels.
5. Manage and promote the growth of the Foundation’s digital presence across social media (Facebook, Instagram, X, TikTok), website, and email marketing, ensuring consistent engagement and audience expansion.
6. Align marketing programs with the Foundation’s annual PR and communications plans, ensuring all activities support the organization’s goals.
7. Manage external creative projects (print, digital, video) to ensure all content aligns with brand standards and campaign objectives.
8. Build and foster partnerships to strengthen audience engagement and identify new growth opportunities through strategic marketing initiatives.
9. Continuously develop and implement strategies to enhance brand visibility, drive community engagement, and grow overall awareness of the Foundation’s mission.
10. Ensure consistency in messaging and uphold the brand voice across all marketing channels and materials.

Qualifications:

● Bachelor's degree in marketing, communications, or a related field.
● A minimum of 5 years of experience in marketing and communications, with a proven ability to lead and manage teams and projects to success.
● Strong writing skills with the ability to craft compelling stories and edit content with attention to detail.
● Experience managing integrated marketing campaigns across various platforms (social media, digital, print).
● Proven experience in managing and leading a marketing team, fostering collaboration, and ensuring the successful execution of marketing initiatives.
● Skilled in digital content creation (written, graphic, video) with an eye for design and photography.
● Experience with project management, particularly in working with cross-functional internal teams.
● Familiarity with donor management platforms; WordPress knowledge is a plus.
● Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
● Strong interpersonal skills and the ability to handle challenging situations with diplomacy.

How to Apply:

Please submit a cover letter and your resume to [e-mail].

We are committed to equal employment opportunities regardless of race, colour, religion, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status. We wish to thank all applicants for their interest and effort in applying for the position; however, only candidates selected for interviews will be contacted.

Remuneration:

Compensation: $80,000-$100,000 based on experience, plus a competitive benefits package