Marketing Manager

MacDonald Search Group; British Columbia; On-site; CAD 75,000 - 90,000; Full time

Job summary

A leading company in the beverage industry is seeking a Marketing Manager who is innovative and results-driven. The ideal candidate will have a strong background in consumer packaged goods and will lead brand-building initiatives, product launches, and promotional campaigns. This role requires creativity and hands-on design capabilities using Adobe Creative Suite. The position is based in the Kootenay region of British Columbia and offers a competitive salary along with bonuses.

Qualifications

• 5+ years of progressive marketing experience in CPG; beverage experience preferred.
• Proven ability to lead successful marketing campaigns with measurable results.

Responsibilities

• Develop and execute integrated marketing strategies across digital and retail channels.
• Manage end-to-end planning and execution of marketing campaigns.
• Conduct market research and competitor analysis to identify trends.

Skills

Project Management

Communication

Creative Mindset

Education

Bachelor’s degree in Marketing

Tools

Adobe Creative Suite

Google Ads

Meta Business Suite

Job description

We are seeking an innovative and results-driven Marketing Manager with a passion for the beverage industry and a strong background in consumer packaged goods (CPG). This role is ideal for a creative who combines marketing expertise with hands-on design capabilities using Adobe Creative Suite. You will lead brand-building initiatives, product launches, and promotional campaigns to drive market share and consumer engagement.

You should have the following in background to apply :

• Develop and execute integrated marketing strategies across digital, retail, and experiential channels to promote beverage products and grow brand awareness.
• Manage the end-to-end planning and execution of marketing campaigns, from ideation through to performance analysis.
• Utilize Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) to create compelling visual assets for packaging, social media, email, and print.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities.
• Collaborate with sales, product development, and creative teams to align marketing efforts with brand positioning and business objectives.
• Manage and grow the brand’s presence across digital platforms including social media, website, and e-commerce channels.
• Oversee marketing budgets, agency relationships, and vendor contracts.
• Track campaign performance metrics, report ROI, and continuously optimize for improved results.
• Lead trade marketing efforts, including point-of-sale displays, event sponsorships, and promotional materials.

You should have the following in your background :

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive marketing experience in the consumer packaged goods industry; beverage experience strongly preferred.
• Proven ability to lead successful marketing campaigns with measurable results.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign); strong visual and graphic design skills are a must.
• Solid understanding of branding, product positioning, and consumer behavior.
• Excellent project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.
• Self-starter with a creative mindset and attention to detail.
• Experience with digital marketing tools (e.g., Google Ads, Meta Business Suite, email marketing platforms) is a plus.

This role pays a salary in a range of $75k-$90k depending on background and experience plus bonuses and incentives. The position is 100% on-site in a location in the Kootenay region of British Columbia.

If this sounds like a role where you could excel, please apply today! MacDonald Search Group works with our clients to build high performing teams reflective of the Canadian employment landscape. All applications are considered.

Create a job alert for this search