Marketing Manager

SafetyCo Partners; Barrie; Hybrid; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Two weeks vacation to start

Paid sick days

No overtime

Holiday shutdown between Christmas and

Employee discounts

Team events

Job summary

SafetyCo seeks a hands-on Marketing Manager to build and lead a dynamic marketing engine across brand, content, digital campaigns, and sales enablement. The role requires driving growth through structured programs, with leadership of a small team and collaboration with Sales, Operations, and Leadership.

Expect to own websites, analytics, automation, and AI-powered optimization while aligning with business priorities.

Qualifications

• 5+ years of B2B and B2C marketing experience.
• Experience managing multiple brands or house-of-brands models.
• Proven experience building and executing marketing programs and campaigns.
• Strong end-to-end marketing skills across content, digital, campaigns, brand, and sales enablement.
• Exceptional writing, editing, and communication skills.
• Experience leading marketing contributors and managing multiple priorities.
• Hands-on experience with marketing technology, CRM, analytics, and automation tools.
• Practical experience using AI to improve marketing workflows, productivity, or output.
• Strong project management, organization, and prioritization skills.
• Data-driven approach with a focus on measurable results.
• High ownership, initiative, and comfort working in ambiguity.
• Ability to move quickly, make decisions, and get into the details when needed.

Responsibilities

• Build the programs, processes, tools, and materials that create a strong, scalable marketing function and support business growth.
• Own content across web, blog, case studies, email, and social, turning complex ideas into clear, compelling, on-brand content.
• Develop and execute integrated campaigns from strategy and planning through measurement and optimization.
• Lead and prioritize marketing contributors, creating clarity, accountability, and focus while enabling the team to move quickly.
• Use AI, automation, and emerging tools to streamline marketing processes, improve efficiency, increase output, and find smarter ways to work.
• Own multiple websites as key marketing assets, keeping content current and optimizing messaging, user experience, conversion, and performance.
• Develop practical sales materials and work closely with Sales and Client Success to align marketing with customer needs and opportunities.
• Manage marketing tools, automation, reporting, and performance metrics to improve efficiency and demonstrate marketing's impact on growth.
• Use customer insights, performance data, and market feedback to test, learn, and continuously improve how we market and operate.

Skills

B2B & B2C marketing

Brand management

Content marketing

Campaign management

Writing & communications

Marketing automation

AI in marketing

Project management

Tools

HubSpot

Zoho

WordPress

Google Analytics

Zapier

Clay

Job description

Barrie South, Canada

This is a hybrid contract role with in-office work required two days per week at one of our SafetyCo locations. The role also requires travel to other SafetyCo locations across Ontario approximately twice per month.

Role Overview

At SafetyCoLabs, we're building the future of workplace learning and rethinking how businesses discover, evaluate, and buy the solutions they need. Learn more about SafetyCoLabs https://safetycolabs.ca/

We're looking for a hands-on, builder-minded Marketing Manager to build and lead our marketing engine. This is not a role where you inherit a polished machine. This is a build-it, test-it, improve-it opportunity for someone who wants to roll up their sleeves, turn ideas into campaigns, and see the direct impact of their work on growth.

You’ll turn business priorities into campaigns, content, digital experiences, and systems that drive brand awareness, demand, and growth. You’ll lead a small marketing team, work closely with Sales, Operations, and Leadership, and use AI and automation to improve efficiency, scale output, and manage competing priorities. This is a build-and-improve role for someone who moves quickly, takes ownership, and is comfortable figuring things out as they go.

Why This Role Exists

This role exists to bring structure, strategy, and momentum to our marketing efforts - connecting brand, demand generation, content, digital, sales enablement, and marketing operations into one coordinated engine. This role requires someone who can see the big picture, make decisions, and then get into the details to make things happen.

What Success Looks Like

Success in this role means:

• Marketing has clear priorities, plans, owners, and measurable outcomes.
• Campaigns are consistently launched, measured, and improved.
• Content is relevant, high-quality, on-brand, and connected to business priorities.
• Sales has the tools, content, and marketing support needed to move opportunities forward.
• Our websites and digital channels are actively managed and continuously improved.
• Marketing processes are increasingly automated, efficient, and scalable.
• AI is embedded into everyday workflows where it can improve speed, quality, insight, or efficiency.
• The marketing team is focused, accountable, and moving with urgency.
• Leadership has clear visibility into what marketing is delivering and the impact it is having.
• Marketing becomes a reliable engine for brand awareness, demand, pipeline, and growth.

Requirements

What You'll Do

Build the Marketing Foundation

Build the programs, processes, tools, and materials that create a strong, scalable marketing function and support business growth.

Own content across web, blog, case studies, email, and social, turning complex ideas into clear, compelling, on-brand content.

Develop and execute integrated campaigns from strategy and planning through measurement and optimization.

Lead and prioritize marketing contributors, creating clarity, accountability, and focus while enabling the team to move quickly.

Use AI, automation, and emerging tools to streamline marketing processes, improve efficiency, increase output, and find smarter ways to work.

Website Ownership & Optimization

Own multiple websites as key marketing assets, keeping content current and optimizing messaging, user experience, conversion, and performance.

Develop practical sales materials and work closely with Sales and Client Success to align marketing with customer needs and opportunities.

Marketing Operations & Analytics

Manage marketing tools, automation, reporting, and performance metrics to improve efficiency and demonstrate marketing's impact on growth.

Use customer insights, performance data, and market feedback to test, learn, and continuously improve how we market and operate.

What You Bring

Required

• 5+ years of B2B and B2C marketing experience.
• Experience managing multiple brands or working across house-of-brands and branded-house models.
• Proven experience building and executing marketing programs and campaigns.
• Strong end-to-end marketing skills across content, digital, campaigns, brand, and sales enablement.
• Exceptional writing, editing, and communication skills.
• Experience leading marketing contributors and managing multiple priorities simultaneously.
• Hands-on experience with marketing technology, CRM, analytics, and automation tools.
• Practical experience using AI to improve marketing workflows, productivity, or output.
• Strong project management, organization, and prioritization skills.
• Data-driven approach with a focus on measurable results.
• High ownership, initiative, and comfort working in ambiguity.
• Ability to move quickly, make decisions, and get into the details when needed.

Preferred

• Experience in a growth-stage, entrepreneurial, or build-from-scratch environment.
• Experience with HubSpot, Zoho, WordPress, Google Analytics, Zapier, Clay, or similar tools.
• Experience building marketing automation and AI-powered workflows.
• Experience in B2B services, professional services, training, technology, construction, or safety.
• Experience with paid media, SEO, conversion optimization, and marketing analytics.
• Experience managing external agencies, vendors, or freelancers.

Core Competencies

Strategic & Commercial Thinking

Connects marketing activity to business priorities, customers, pipeline, and growth.

Builder Mentality

Creates structure, programs, and processes from the ground up and is comfortable operating without a playbook.

Execution & Ownership

Takes work from idea to execution, manages competing priorities, and follows through.

AI & Automation

Uses technology, AI, and automation to work smarter, improve efficiency, and scale marketing output.

Data & Optimization

Uses performance data and customer insight to make decisions, improve campaigns, and focus resources where they matter.

Creates clarity and accountability while working effectively across teams and bringing people along.

Work-Life Balance

• We believe great work happens when people actually have time to live their lives too.
• Two weeks of vacation to start, with more as you grow with us.
• Paid sick days and personal time when you need it.
• No regular overtime, your evenings are yours.
• A full company shutdown between Christmas and New Year's (yes, we all take the break).
• The little things matter too.
• Employee discounts on select products and services.
• Team events, social activities, and recognition moments that actually feel fun (not forced).
• The chance to do meaningful work that genuinely improves workplace safety in communities.

Company Culture

• This is a place where people matter.
• A collaborative, inclusive, and supportive team environment.
• Business casual dress.
• A real commitment to learning, development, and helping people grow.
• A workplace where ideas are welcomed, voices are heard, and contributions actually make a difference.

About SafetyCo

SafetyCo is Canada's leading integrated workplace safety partner, bringing together specialized safety companies, expert teams, and industry-leading services into one coordinated model, where we're actively changing how workplace safety is done.

We help take the complexity out of workplace safety by making it simpler and more connected. Instead of juggling multiple providers, clients get one integrated partner for training, consulting, compliance, emergency response, occupational health, and risk management. The result is less chaos, stronger compliance, and safer workplaces that actually run better. And we do this all alongside a team of great people who genuinely enjoy what they do.

*This Employment Ontario initiative is funded in part by the Government of Canada and the Government of Ontario.