Marketing Manager

Aspeya; Barrie; On-site; CAD 70,000 - 100,000; Full time

Job summary

Aspeya is seeking a Marketing Manager to lead innovative campaigns in the Consumer Health sector. This role involves driving brand equity and executing media strategies while collaborating with various teams. Candidates should have a strong background in brand management and DTC marketing, particularly in nutraceuticals. Join a dynamic team dedicated to empowering healthier lifestyles through impactful marketing initiatives.

Qualifications

• Proven expertise in DTC, ideally in nutraceuticals or FMCG.
• Strong analytical skills and expertise in media and online marketing.
• Experience managing traditional, digital media, and influencer campaigns.

Responsibilities

• Drive comprehensive media strategy across digital and traditional channels.
• Oversee brand management, vendor relationships, and campaign optimization.
• Develop marketing calendars and coordinate platform-specific campaigns.

Skills

Analytical skills

Data-driven decision-making

Brand management

Campaign management

Media strategy

Project management

Education

Bachelor's degree

Master's degree in operations management, business administration, or related field

Tools

Marketing analytics platforms (GA4)

Marketing automation systems

CRM systems

Job description

At Aspeya we strive to make a positive difference to the lives of patients and consumers through science, insight, and innovation.

We are on a journey to empower healthier lifestyles and target specific unmet needs. We do this by being innovative, optimizing formulas, and applying rigorous scientific standards.

We trust a bold and confident approach, without compromising integrity. Join us and be part of a dynamic, future-thinking environment where your contributions can make a positive difference to people’s lives.

About your role :

Join our growing Consumer Health department and be part of exciting new product launches in 2025 within the FMCG and Natural Supplements space.

As a Marketing Manager, you will be responsible for driving a comprehensive media strategy and execution across digital and traditional channels, working closely with Marketing Directors to ensure effective campaign delivery and performance.

This varied position oversees brand management, media planning, vendor relationships, and campaign optimization while maintaining strong collaboration with internal teams and external partners. Success in this role means delivering brand equity, measurable campaign results, maintaining efficient media operations, and continuously improving marketing effectiveness through data-driven insights.

This role will have an immediate impact and will be a key addition to our Consumer Health category!

Responsibilities :

• Develop and maintain brand equity measurement system and establish brand performance metrics and tracking
• Manage brand guidelines and report on brand health metrics
• Collaborate with Digital Marketing Director & Marketing Director to develop integrated brand campaigns
• Create and optimize media strategies across paid, social, video, display, and traditional channels
• Manage annual media budget allocation and track spending effectiveness
• Develop comprehensive marketing calendars aligning campaigns, creative deadlines, and performance metrics
• Oversee day-to-day relationships with media agencies, and lead performance reviews
• Coordinate platform-specific campaigns (Amazon, Meta, Google, Snapchat, TikTok, YouTube)
• Implement A / B testing and optimization strategies
• Partner with commercial team on lower-funnel tactics and offline activations
• Coordinate with creative teams on asset development and delivery
• Ensure alignment between online and offline marketing initiatives
• Ensure accurate tracking and processing of vendor invoices
• Lead continuous improvement of media planning and buying processes

Education :

• Bachelor's degree required
• Master's degree in operations management, business administration, or related field preferred
• Experience in DTC essential, ideally in nutraceuticals, supplements, or other FMCG
• Proven expertise in brand management, marketing and campaign management
• Strong analytical skills with data-driven decision-making approach
• Experience with marketing analytics platforms (GA4)
• Advanced knowledge of digital marketing platforms and marketing analytics / reporting tools
• Hands-on experience managing traditional, paid media, social media, and influencer campaigns
• Demonstrated ability in brand and product portfolio management
• Strong project management and organizational capabilities
• Experience with marketing automation systems
• Understanding of SEO / SEM principles
• Knowledge of CRM systems and email marketing platforms
• Advanced proficiency in English and French (preferred)
• Strategic pricing and portfolio management experience
• Experience in offline-to-online campaign integration

Apply

Shape our story. At Aspeya, we are striving to empower healthier lifestyles and we’d love for you to be part of it. If you like what you’ve read, and you’d like to learn more, apply today.