Marketing Lead, Brand & Revenue

MPOYNT Inc.; Toronto; On-site; CAD 110,000 - 125,000; Full time

Benefits offered by this job

Performance bonus

Comprehensive benefits package

Job summary

MPOYNT Inc. in Toronto, ON is seeking a senior marketing leader to own the go-to-market engine for a high-growth technology services company.

This full-time, in-office role includes travel up to 25% and a strong emphasis on brand, website modernization, content creation, and revenue-driven campaigns. You will work directly with senior leadership on positioning, GTM strategy, and key business priorities, building systems and programs that scale as the company grows.

Qualifications

• 6-10+ years of B2B marketing experience, ideally within IT services, MSP, consulting, or related technology sectors.
• Demonstrated contribution to pipeline and revenue growth in a complex B2B sales environment.
• Experience leading brand positioning, website development, and go-to-market initiatives.
• Ability to translate complex technical services into clear, compelling value for enterprise buyers.
• Experience developing campaigns, content, events, or partner marketing programs that support commercial objectives.
• Strong understanding of pipeline development, lead qualification, attribution, and marketing-sourced revenue.
• Strong communication skills and the ability to work effectively with sales, leadership, partners, and external vendors.
• A hands-on builder who is comfortable creating, executing, measuring, and improving the work.

Responsibilities

• Lead a focused brand refresh, including logo, visual identity, positioning, and messaging.
• Lead the development of a modern, conversion-focused website.
• Build content and sales enablement assets that support enterprise sales.
• Develop campaigns, events, and partner marketing initiatives tied to measurable business outcomes.
• Strengthen MPOYNT's employer brand, positioning the company as a destination for high-performing talent looking to build their careers in a growing technology company.
• Establish marketing reporting, KPIs, and attribution.
• Drive measurable contribution to qualified pipeline and revenue growth.
• A scalable marketing foundation ready for future team growth.

Job description

ABOUT

MPOYNT is a bootstrapped, high-growth technology services company specializing in Endpoint Management and Field IT Solutions. We serve enterprise clients across North America and are entering a serious growth phase.

We are making our first dedicated marketing hire.

This is not a maintenance role.
This is not a brand-only role.
This is not a coordination role.

This is ownership.

WHY NOW

We're built through execution, delivery and reputation. Now we're investing in scale - sharpening our brand, modernizing our digital presence, and building a marketing engine that supports pipeline and revenue growth.

This is a rare opportunity to build a marketing function from the ground up inside a company that already has momentum. You'll work directly with senior leadership on positioning, go-to-market strategy, and key business priorities.

As our first dedicated marketing hire, you'll have significant autonomy to establish the systems, priorities, and programs that shape how marketing operates at MPOYNT.

THE MANDATE

You will:

• Lead a focused brand refresh, including logo, visual identity, positioning, and messaging.

• Lead the development of a modern, conversion-focused website.

• Build content and sales enablement assets that support enterprise sales.

• Develop campaigns, events, and partner marketing initiatives tied to measurable business outcomes.

• Strengthen MPOYNT's employer brand, positioning the company as a destination for high-performing talent looking to build their careers in a growing technology company.

• Establish marketing reporting, KPIs, and attribution.

• Drive measurable contribution to qualified pipeline and revenue growth.

WHAT SUCCESS LOOKS LIKE

• Clear, differentiated positioning in the market.

• A refreshed brand and modern website aligned to enterprise buyers.

• Strong sales enablement and customer-facing content.

• A stronger employer brand that attracts high-calibre talent and reflects MPOYNT's culture, ambition, and opportunity.

• Defined marketing KPIs, attribution, and reporting.

• Measurable contribution to qualified pipeline and revenue.

• A scalable marketing foundation ready for future team growth.

WHAT THIS ROLE REQUIRES

• 6-10+ years of B2B marketing experience, ideally within IT services, MSP, consulting, or related technology sectors.

• Demonstrated contribution to pipeline and revenue growth in a complex B2B sales environment.

• Experience leading brand positioning, website development, and go-to-market initiatives.

• Ability to translate complex technical services into clear, compelling value for enterprise buyers.

• Experience developing campaigns, content, events, or partner marketing programs that support commercial objectives.

• Strong understanding of pipeline development, lead qualification, attribution, and marketing-sourced revenue.

• Strong communication skills and the ability to work effectively with sales, leadership, partners, and external vendors.

• A hands-on builder who is comfortable creating, executing, measuring, and improving the work.

GROWTH PATH

This role is designed to evolve into Director as the marketing function scales.

LOCATION

Toronto, ON

This is a full-time, in-office position, five days per week.

Travel up to 25%

COMPENSATION

$110,000 - $125,000 CAD + performance bonus and comprehensive benefits package.

The final salary offer will be determined by individual factors including background and relevant industry experience.

If you want to build a marketing engine from the group up, tie brand directly to revenue, and have real ownership inside a scaling company - THIS IS YOUR OPPORTUNITY!

Equal Opportunity Statement:

MPOYNT is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Applicants must be legally eligible to work in the Canada, sponsorship is not available for this role.