Marketing Lead

Toast; Vancouver; On-site; CAD 80,000 - 110,000; Full time

Job summary

An innovative company is seeking a Marketing Lead to drive impactful marketing strategies focused on sustainability. This role involves developing comprehensive marketing plans, leading B2B initiatives, and optimizing lead generation funnels. Join a mission-driven team dedicated to making a positive environmental impact while enjoying a vibrant workplace in downtown Vancouver. If you have a passion for sustainability and a track record in B2B marketing, this is the perfect opportunity to make a measurable difference in a fast-paced environment.

Benefits

Competitive salary

Comprehensive benefits package

Discounted outdoor gear

Collaborative workspace

Annual company-wide offsite

Inclusive workplace culture

Qualifications

• 3+ years in B2B SaaS marketing with a focus on lead generation.
• Proven success in driving revenue growth through strategic initiatives.

Responsibilities

• Develop and execute marketing strategies to drive business growth.
• Lead B2B marketing efforts, including digital campaigns and content creation.

Skills

B2B SaaS Marketing

Lead Generation

Brand Awareness

Analytical Skills

Content Creation

Stakeholder Management

Sustainability Passion

Tools

Apollo

HubSpot

Job description

Description

Toast is recruiting on behalf of this company that is on a mission to create a waste-free world by making sustainability effortless for businesses and consumers alike. What started as a grassroots initiative has evolved into an enterprise technology platform, eliminating thousands of tons of single-use waste annually across North America. Venture-backed and deeply mission-driven, this company is committed to prioritizing the planet, people, and profit—with a focus on driving scalable impact.

They are seeking a strategic and results-oriented Marketing Lead to spearhead their go-to-market initiatives, support sales growth, and enhance brand engagement. This role is ideal for a proactive marketer passionate about creating measurable change through sustainability and innovation.

Responsibilities

• Develop and execute a comprehensive marketing strategy in collaboration with leadership, focusing on business growth and brand credibility.
• Refine the go-to-market strategy and ideal customer profiles to ensure targeted, impactful messaging.
• Lead B2B marketing efforts including digital campaigns, content creation, and engagement initiatives.
• Create and manage website content, newsletters, email sequences, and social media content to drive lead generation and customer loyalty.
• Plan and execute paid and organic campaigns across platforms such as LinkedIn and Google.
• Develop high-quality customer case studies and manage the company’s presence at conferences, trade shows, and speaking engagements.
• Optimize lead generation funnels and nurture campaigns to maximize pipeline growth.
• Collaborate cross-functionally with sales, product, and customer support teams to align marketing efforts with business objectives.
• Manage the marketing budget and track ROI to ensure efficient resource allocation and measurable success.
  
  

Requirements

• 3+ years of experience in B2B SaaS marketing and sales, ideally in a fast-paced, growth-stage environment.
• Proven track record in driving lead generation, brand awareness, and revenue growth through strategic marketing initiatives.
• Strong analytical skills with a data-driven approach to optimizing marketing performance.
• Proficiency with AI-enabled marketing tools such as Apollo and HubSpot.
• Experience in building and executing integrated marketing strategies across multiple channels.
• Ability to develop compelling content across various mediums including web, email, and social platforms.
• High-ownership mindset, with a proactive and results-driven work style.
• Excellent collaboration and stakeholder management skills.
• Passion for sustainability and making a positive environmental impact.
  
  

Benefits

• Competitive salary range of $80,000 – $110,000, plus stock options.
• Comprehensive benefits package including dental, vision, and health coverage through Pacific Blue Cross.
• Access to Outdoor Prolink for discounted outdoor gear.
• A vibrant, collaborative co-working space in downtown Vancouver with beautiful mountain views.
• Annual company-wide offsite to foster connection and growth.
• Commitment to fostering an inclusive workplace that values diverse experiences and perspectives, encouraging women and underrepresented groups to apply.
• Application Review
  
  

Submit your application, including your resume and cover letter, through our online portal. Our team will carefully review your qualifications and experiences. We take pride in responding promptly, so if your application aligns with our current opportunities, you’ll hear back from us with next steps. Your journey with Toast begins here, and we’re excited to see what you bring to the table!

• Vetting Call
  
  

If your application is successful, we’ll schedule a vetting call with a member of the Toast team. This 30-45 minute informal conversation is designed for us to get to know you better and assess your skills. Be prepared to discuss your past projects, the challenges you’ve tackled, and the impact you’ve made. This is your chance to shine and show us why you’re a great fit for the roles we offer.

• Profile Creation
  
  

Once you’ve impressed us in the vetting call, we’ll create an unbiased profile that highlights your experience while minimizing common biases. Instead, we focus on your skills, industry experience, and the impact you’ve made. This way, your profile reflects your true potential and accomplishments.

• Client Submission
  
  

After crafting your unbiased profile, we submit it to our trusted clients. We work closely with these clients to ensure they understand the value you bring. Throughout their interview process, we remain by your side, providing support and guidance. Our goal is to help you navigate the hiring process smoothly and confidently, ensuring you have the best chance to secure a role that fits your skills and aspirations.