Marketing Lead

emergiTEL; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading recruitment firm, emergiTEL, is seeking a proactive Marketing Lead to develop and execute marketing strategies. This pivotal role involves managing digital marketing initiatives, content creation, and brand storytelling, offering significant impact on visibility and growth in multiple markets. Candidates should have experience in marketing, strong analytical skills, and a flair for creativity to thrive in a dynamic environment.

Benefits

Direct collaboration with CEO

Freedom to shape marketing function

Opportunities for growth

Qualifications

• 5 years of marketing experience in B2B recruitment or tech sectors.
• Proven experience in content and campaign management.
• Strong command of LinkedIn content strategy.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Plan and publish high-impact content across platforms.
• Manage and grow the social media presence on LinkedIn.

Skills

Content Creation

Campaign Management

Brand Storytelling

Analytical Mindset

Design Skills

Tools

Marketing Automation Tools

Canva

Google Analytics

Job description

Location : Hybrid Toronto Canada (Remote flexibility available)

Reports To : CEO

About emergiTEL

Founded in 2006 emergiTEL is a leading Recruitment and HR Solutions firm that partners with top organizations in Canada and the US across industries such as IT Telecom Healthcare Banking and Management Consulting. Weve built our brand on trust diversity and delivering quality talent using innovative technology-driven processes.

With 19 years of success we are expanding our brand across borders and industry verticalsand were looking for a self-driven innovative Marketing Lead who can take ownership of all marketing functions and help us scale.

Role Summary

As the Marketing Lead you will be the sole architect of emergiTELs marketing engine. This is a high-impact full-spectrum role ideal for a hands-on creative and analytically-minded individual who thrives in a fast-paced entrepreneurial environment. Youll lead all aspects of digital marketing content strategy employer branding campaign management and marketing automationincluding owning our marketing tools like trakwork and enhancing our digital presence (especially on LinkedIn).

You will collaborate closely with the CEO and Sales leaders to ensure marketing efforts align with our business objectives and contribute directly to pipeline growth brand visibility and candidate / client engagement.

Key Responsibilities

Develop and execute a comprehensive marketing strategy aligned with emergiTELs growth goals in Canada US and UAE.

Strengthen employer branding to attract top talent and clients through compelling storytelling.

Craft positioning and messaging frameworks for emergiTELs various business lines including Staffing EOR and Trakwork automation.

2. Content Creation & Campaigns

Plan write and publish high-impact LinkedIn content blogs email campaigns newsletters and case studies that highlight industry insights recruitment best practices and success stories.

Develop targeted marketing campaigns to support sales recruitment drives and new market entries.

Coordinate visual content and creative assets with design contractors or platforms (e.g. Canva Figma).

Own and operate trakwork and other martech tools to automate marketing tasks (email drips nurturing flows job marketing).

Optimize website and landing pages for SEO conversions and lead generation.

Track and analyze performance metrics (engagement leads bounce rate etc.) to continuously improve effectiveness.

4. Sales & Business Development Support

Create customized marketing assets to support sales proposals RFPs client pitches and industry presentations.

Collaborate with Sales and Account Managers to deliver industry-specific insights and campaigns for verticals like IT Telecom Healthcare and GRC.

5. Social Media & Events

Manage and grow emergiTELs social media presence with a special focus on LinkedIn .

Promote emergiTELs thought leadership through speaker events webinars client panels and DEI-related conferences.

Monitor competitor and industry activity to ensure emergiTEL stays ahead in visibility and positioning.

Required Skills and Qualifications

5 years of marketing experience (preferably in B2B recruitment or tech / service sectors).

Proven experience in content creation campaign management and brand storytelling.

Familiarity with marketing automation tools (ideally trakwork HubSpot or equivalent).

Strong command of LinkedIn content strategy including personal and company page branding.

Excellent written and verbal communication skills.

Analytical mindsetcomfortable using data to make marketing decisions.

Self-motivated resourceful and comfortable being a one-person marketing team .

Basic design skills (Canva Adobe etc.) and familiarity with SEO and Google Analytics is a plus.

Nice to Have

Experience working in the staffing / recruitment industry.

Exposure to international markets and employer branding.

Understanding of DEI marketing and inclusive messaging.

What Youll Get

Direct collaboration with the CEO and visibility across the company.

Freedom to shape and lead the entire marketing function.

The opportunity to build and scale a marketing strategy from the ground up.

A purpose-driven work culture that values diversity innovation and people-first thinking.

How to Apply

If youre a high-performing marketer ready to take full ownership of strategy and execution and want to build something meaningful in a growing company we want to hear from you.

Please apply via our website or at with your resume and a brief cover letter (or video) showing us how your skills and experience make you the ideal fit for emergiTEL.

Founder & CEO

EmergiTel Inc. ()

Key Skills

Employment Type : Full Time

Experience : years

Vacancy : 1

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Marketing Lead • Toronto, Ontario, Canada