Marketing Director

Computershare Canada; Toronto; Hybrid; CAD 110,000 - 130,000; Full time

Job summary

A leading financial services company is seeking a Marketing Director to drive growth in Canada. This role involves crafting marketing strategies, managing campaigns, and collaborating with leadership to enhance brand presence. The ideal candidate will have extensive experience in financial marketing and a strategic mindset to develop impactful programs.

Benefits

Flexible work culture

Health and wellbeing rewards

Investment opportunities in company shares

Recognition awards

Qualifications

• 10+ years of marketing experience in financial services or fintech.
• Experience with equities/issuer solutions is a plus.

Responsibilities

• Develop marketing strategy and plans for client engagement.
• Lead go-to-market programs across Canadian business segments.
• Manage marketing execution and budget to deliver best practices.

Skills

Strategic Thinking

Project Management

Interpersonal Skills

Analytical Skills

Digital Marketing

Education

Bachelor's degree in marketing

Master's degree

Tools

Eloqua

Salesforce

Job description

Join to apply for the Marketing Director role at Computershare Canada

Join to apply for the Marketing Director role at Computershare Canada

Location: Toronto, ON - Hybrid

In this position, you’ll be based in the Toronto office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex.

Job Description

Location: Toronto, ON - Hybrid

In this position, you’ll be based in the Toronto office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare.com/flex.

We give you a world of potential

Are you ready to make a significant impact? As the Marketing Director for North America Issuer Services, you'll collaborate with top leadership to craft and execute integrated marketing plans that drive growth and elevate the Computershare brand in the Canadian market. This pivotal role offers the opportunity to leverage your expertise in Canadian markets, client insights, and competitive positioning to create compelling marketing strategies and engagement programs. Join us and be at the forefront of delivering innovative, market-focused solutions that strengthen client relationships and propel our business forward.

A role you will love

Reporting to the Head of North America Issuer Services Marketing, you will be essential in building the marketing strategy and plan for Canada, developing strong value propositions, and creating impactful programs to drive business development, engagement, and retention. You will craft sales enablement tools, develop thought leadership content, and build integrated cross-channel marketing campaigns. Additionally, you will evaluate event opportunities, oversee planning and execution, and manage marketing execution and budget to deliver best-in-class practices and demonstrate ROI.

Some of your key responsibilities will include:

• Develop marketing strategy, and build marketing plans to generate awareness, engagement, client retention and drive Computershare’s growth and expansion in Canada, closely aligned to business objectives and key stakeholders.
• Develop compelling and segmented value proposition(s) for Issuer Services and adjacent solutions, aligned with Computershare’s brand and North American issuer value proposition; create messaging, collateral, and tools to drive differentiation and support the business development and relationship management processes relating to future clients, strategic advisors/law firms, and existing clients.
• Lead the development of go-to-market programs for existing and new solutions and capabilities across Canadian business segments and regions, including development of relevant content, collateral, touch points, campaigns and programs designed to drive engagement, accelerate the sales cycle, and strengthen client retention within the Canadian market. Collaborate with key business stakeholders to define key priorities, objectives and programs.
• Support the delivery of various sales enablement and sales pursuit/RFP initiatives.
• Plan and execute in-market tradeshow/conferences and events programming within the Canadian market, and specific to local regions, collaborating with the Global Issuer Services Events Team and relevant business partners across North America. Provide messaging and content support for local industry and in-market events.
• Collaborate across the North American and Global Issuer and Computershare Marketing Teams to deliver marketing program excellence and best practices. Evaluate opportunities to continually improve the marketing mix, and end-to-end marketing execution.
• Functions as the primary contact and marketing lead for the Issuer Services business in Canada collaborating with business leadership in Canada to manage regional marketing priorities. Work closely with team members across all North American and Global marketing functions and channels to ensure messaging, content and digital channels are consistent and relevant for Canadian market.
• Develop and manage the Canada marketing plan and budget and evaluate ongoing effectiveness of marketing activities and programs.
• Review and report on marketing performance.
  
  

What will you bring to the role?

• Bachelor's degree in marketing, strategy, or management; Master's degree is a plus.
• 10+ years of marketing experience in financial services or fintech, with a focus on client engagement, acquisition, and retention. Experience with equities/issuer solutions,and/or complex financial services solutions is a plus.
• Strategic thinker who can quickly assess a situation, business opportunity or challenge, synthesize information, collaboratively devise a plan, and execute by “rolling up sleeves” to do the work or align internal or external resources to deliver.
• Proven track record in developing and executing high-impact B2B marketing programs and go-to-market strategies. Experience incorporating competitive and market trends, client satisfaction/voice of client data, and other analyses to develop strategic and tactical marketing plans that drive engagement, growth and retention.
• Strong skills in digital, product, content, and influencer marketing, with attention to detail in analyses and communications.
• Excellent interpersonal and relationship-building skills, with the ability to influence and align diverse views.
• Exceptional project management skills, able to organize, prioritize, and thrive in a fast-paced, matrixed environment.
• Strong critical thinking abilities, with a focus on analytical rigor to measure marketing performance.
• Experience with Eloqua, Salesforce, and other marketing tools, as well as in Account-Based Marketing (ABM) is a plus.
• People management experience including attracting and developing talent is a plus.
  
  

If this sounds like a role and team, you’d love to be a part of, apply today!

Rewards designed for you

Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. At Computershare, you’ll find new friendships, a strong sense of belonging and an inclusive culture that appreciates and recognises individual contributions.

Flexible work to help you find the best balance between work and lifestyle.

Health and wellbeing rewards that can be tailored to support you and your family.

Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.

Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future. Visit computershare.com/CanadaBenefits for details.

And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.

About Us

A company to be proud of

We're a global leader in financial administration with over 12,000 employees across more than 22 different countries. At Computershare, it’s more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities.

A diverse and inclusive place to work

At Computershare we value diversity and welcome applications from everyone, believing that an equal and inclusive culture is key to excellent results. One of the greatest advantages for our organisation is the talent and diversity of our people and we strive to ensure all our employees have an equal opportunity to contribute their ideas, bring their personality to their work and showcase their skills. For support with accommodations or adjustments during our recruitment process please visit computershare.com/access for further information.

About The Team

Since 1978, we’ve been trusted by companies around the globe to manage their shareholder registry, corporate actions and shareholder meetings and we’re now the number one transfer agency in the world. As client needs evolved, so has our portfolio of services; extending our Issuer Services into equity and entity governance services to companies both public and private worldwide. Careers in Issuer Services could mean anything from assisting shareholders with their portfolios, enabling access to global markets or helping clients deliver on their equity and entity compliance requirements everywhere they operate.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

Referrals increase your chances of interviewing at Computershare Canada by 2x

Get notified about new Marketing Director jobs in Toronto, Ontario, Canada.

Director, Integrated Marketing Communications & Campaigns

Director, Communications and Marketing, Private Equity

Director, Brand and Product Marketing (14 month contract)

Greater Toronto Area, Canada CA$150,000.00-CA$180,000.00 4 weeks ago

Toronto, Ontario, Canada CA$110,000.00-CA$130,000.00 4 weeks ago

Senior Director, Marketing & Communications

Director of Marketing - Telecoms SaaS and Global Connectivity Platform

Director, Media Marketing Solutions (18 Month Contract)

Marketing Manager, Deloitte Global Sustainability & Growth (12-month Secondment/FTC)

Director, Marketing Communications (Remote)

Director, Marketing (AGF Capital Partners)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.