Marketing Coordinator, Demand Generation

John Brooks Company Limited; Mississauga; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Coordinator to enhance their digital presence through innovative marketing campaigns. This role involves executing and optimizing campaigns using HubSpot, analyzing performance metrics, and collaborating with cross-functional teams to ensure maximum ROI. The ideal candidate will have a strong marketing background, a passion for data analysis, and experience with campaign management tools. Join a dynamic team where your contributions will directly impact the company's marketing strategy and growth.

Qualifications

• Experience in executing marketing campaigns using HubSpot.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Execute and optimize marketing campaigns using HubSpot tools.
• Collaborate with teams to define campaign goals and KPIs.

Skills

HubSpot

Email Marketing

Data Analysis

Campaign Management

Asana

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Systems

Email Marketing Tools

Analytics Software

Job description

WHAT DO WE DO?

We create solutions for the people who keep our world flowing.

For over 80 years, John Brooks Company has been solving fluid handling challenges for customers in various industries/markets across Canada by providing a diverse selection of engineered products and innovative system designs, focusing on customized solutions consisting of filtration, pump, spray, and valve products.

THE ROLE

The Marketing Coordinator, Demand Gen supports the development and execution of John Brooks' marketing campaigns. Working closely with the marketing department, sales, and product managers, this role creates, executes, and optimizes campaigns using HubSpot and analyzes performance metrics across all channels to ensure maximum ROI. This is key in enhancing John Brooks' digital presence and contributing to our overall marketing strategy.

DUTIES & RESPONSIBILITIES

1. Campaign Development & Execution:

• Execute marketing campaigns using HubSpot’s tools, including email marketing, lead-nurturing workflows, landing pages, and forms.

• Maintain and update data accuracy and hygiene between HubSpot and the CRM.

• Collaborate with cross-functional teams to define campaign goals, target audiences, and KPIs.

• Maintain the campaign calendar in Asana, ensuring alignment with marketing strategy.

• Regularly audit HubSpot and implement best practices for efficiency and data tracking.