Marketing Coordinator

myBlueprint; Toronto; Hybrid; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Health and dental coverage

Wellness spending account

Flexible vacation days

Extra paid time off during holidays

Volunteer day

Learning & development fund

Remote-friendly with in-office days

Work from anywhere 2 months/yr

Regular team events

Job summary

myBlueprint is a leading EdTech developer serving over 1 million students in Canada. We seek a Marketing Coordinator to support and accelerate initiatives across the business, including new and existing customers.

You will own projects from start to finish in a fast‑paced environment. Ideal candidate has 1–2 years of full‑time marketing experience (B2B or SaaS a plus) and a Bachelor’s degree or diploma in Marketing, Communications, or related field.

Qualifications

• 1–2 years of full‑time marketing experience (B2B or SaaS a plus).
• Bachelor’s degree or diploma in Marketing, Communications, or a related field.
• Strong writing, attention to detail, and time management.

Responsibilities

• Content Creation: Write blog posts, sales enablement resources, and draft & schedule marketing emails.
• Event Coordination: Serve as primary contact with event organizers and vendors; manage pre/post‑event logistics.
• Social Media: Develop and schedule engaging posts, monitor channels, and engage with the community.
• Digital Marketing: Update/create webpages, set up webinars, and ensure content published and optimized.
• Customer Marketing: Communicate product updates and support a strong customer community.

Skills

Content creation

Event coordination

Social media

Digital marketing

Customer marketing

Attention to detail

Time management

Prioritization

Communication

Writing skills

AI fluency

Execution & ownership

Education

Bachelor’s degree in Marketing

Diploma in Marketing/Communications

Tools

HubSpot

Salesforce

WordPress

Hootsuite

Canva

Adobe Suite

Job description

About MyBlueprint: myBlueprint is a leading developer of K‑12 EdTech tools used by over 1 million students across Canada. We create best‑in‑class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more at www.myBlueprint.ca.

About The Opportunity

Reporting to our Director of Marketing, we are seeking a highly organized, execution‑focused Marketing Coordinator to support and accelerate marketing initiatives across the business (new business and customer marketing).

This role requires 1–2 years of full‑time marketing experience and is ideal for someone who thrives in a fast‑paced environment, can deliver accurate, on‑time, high‑quality work, and owns projects from start to finish.

What you will do

• Content Creation: Write blog posts, develop sales enablement resources (e.g., one‑pagers), and draft & schedule marketing emails.
• Event Coordination: Serve as primary contact with event organizers and vendors; create event briefs, manage pre‑ and post‑event logistics, and ensure timely execution.
• Social Media: Develop and schedule engaging posts, monitor channels, and engage with the community.
• Digital Marketing: Update/create webpages, set up webinars, and ensure content is accurately published and optimized.
• Customer Marketing: Communicate product updates and support a strong, connected customer community.

What success looks like

30 Days

• Demonstrate strong attention to detail and clear communication in deliverables.
• Gain a thorough understanding of the brand voice, products, services, and key marketing objectives.
• Assist in drafting and scheduling social media posts and email marketing campaigns.
• Support coordination of at least one event or campaign component.

60 Days

• Manage multiple concurrent deadlines successfully.
• Take full ownership of social media scheduling and community engagement.
• Write and schedule marketing emails independently.
• Publish first blog post.
• Develop one sales enablement resource (e.g., a one‑pager).

90 Days

• Consistently apply feedback and show measurable improvement in quality and efficiency.
• Prioritize competing initiatives and communicate proactively about timelines.
• Execute campaign deliverables aligned with key marketing initiatives.
• Own event coordination from pre‑event logistics to post‑event processes.

Ideal Candidate

Experience & Education

• 1–2 years of full‑time marketing experience (B2B or SaaS a plus).
• Bachelor’s degree or diploma in Marketing, Communications, or a related field.

Core Capabilities

• Attention to Detail: High accuracy in content, campaign setup, & execution.
• Ability to Apply Feedback: Incorporate input thoughtfully and improve over time.
• Time Management: Deliver work on schedule.
• Prioritization: Focus on initiatives that move things forward.
• Communication: Clear, professional communication with stakeholders.
• Execution & Ownership: Follow through and take responsibility.
• Strong Writing Skills: Engaging, clear, persuasive content.
• AI Fluency: Comfortable using AI tools to enhance output while maintaining judgment.
• Tools & Platforms: Experience with HubSpot, Salesforce, WordPress, Hootsuite, Canva, Adobe Suite (asset).

Portfolio Submission

A digital portfolio must be submitted with your application. Please include:

• Your specific role in each project.
• The thinking behind your decisions.
• How you incorporated feedback.
• Evidence of growth or iteration over time.

Compensation

Salary range: $50,000 – $55,000 CAD, determined by experience and qualifications.

Benefits & Perks

• Health and dental coverage.
• Wellness spending account.
• Flexible vacation days – more earned annually.
• Extra paid time off during holidays.
• One paid volunteer day per year.
• $1,000 CAD annual learning and development fund.
• Remote‑friendly with monthly in‑office days.
• Work from anywhere for up to two months a year.
• Regular team events and outings.
• Results‑oriented culture that rewards efforts and fosters growth.

Hiring Process

• An introductory phone interview with the People team.
• A virtual interview with the Hiring Manager.
• A short take‑home project.
• A virtual or in‑person interview with additional team members.

Equal Opportunity Employment Statement

At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier‑free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply – there are many pathways to a successful career, and we would like to hear about yours!