Marketing Coordinator

Doublethink Inc.; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Health and dental coverage

Wellness spending account

Flexible vacation days

Remote‑friendly with in‑office days

$1,000 CAD learning & development fund

Job summary

myBlueprint is seeking a Marketing Coordinator to translate strategy into executed campaigns across content, events, digital marketing, emails, and social media. You will write engaging content, coordinate events, and help grow a connected customer community.

Ideal candidates have 1–2 years of full‑time marketing experience and a relevant degree. The role offers remote‑friendly work with some in‑person collaboration; compensation ranges for a CAD 50k–55k salary with growth opportunities as you

Qualifications

• 1–2 years of full‑time marketing experience.
• Bachelor’s degree or diploma in Marketing, Communications, or a related field.

Responsibilities

• Create compelling blog posts and sales enablement resources; draft and schedule marketing emails.
• Coordinate events with organizers and vendors; manage pre/post‑event processes and logistics.
• Develop and schedule social media content; monitor channels and engage with the community.
• Update webpages, set up webinars, and ensure content is published accurately.
• Communicate product updates and support a connected customer community.

Skills

Content Creation

Event Coordination

Social Media

Digital Marketing

Customer Marketing

Education

Bachelor’s degree in Marketing/Communications

Tools

HubSpot

Salesforce

WordPress

Hootsuite

Canva

Adobe Suite

Job description

About myBlueprint

myBlueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best‑in‑class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at www.myBlueprint.ca.

About the Opportunity

Reporting to our Director of Marketing, we are seeking a highly organized, execution‑focused Marketing Coordinator to support and accelerate marketing initiatives across the business (new business and customer marketing).

This role is ideal for someone with 1–2 years of full‑time marketing experience who thrives in a fast‑paced environment and takes pride in delivering accurate, on‑time, high‑quality work. While there is room to grow, this role requires immediate contribution, ownership, and consistent execution. You will be responsible for translating strategy into executed campaigns and measurable outputs across content creation, event coordination, digital marketing, email marketing, and social media. Strong foundational skills — communication, prioritization, attention to detail, and the ability to apply feedback — are required for this role.

What you will do:

• Content Creation: Write compelling blog posts and develop sales enablement resources such as one‑pagers, and draft and schedule marketing emails.
• Event Coordination: Serve as the primary point of contact with event organizers and vendors, create event briefs for on‑site team members, manage pre‑ and post‑event processes, and ensure all logistics and materials are executed accurately and on time.
• Social Media: Develop and schedule engaging social media posts, monitor social channels, and engage with the community.
• Digital Marketing: Update and create webpages, set up webinars, and ensure content is accurately published and optimised.
• Customer Marketing: Effectively communicate product updates and support a strong, connected customer community.

What success looks like:

30 Days

• Demonstrate strong attention to detail and clear communication in deliverables.
• Gain a thorough understanding of the brand voice, products, services, and key marketing objectives.
• Assist in drafting and scheduling social media posts and email marketing campaigns.
• Support coordination of at least one event or campaign component.

60 Days

• Demonstrate ability to manage multiple concurrent deadlines successfully.
• Take full ownership of social media scheduling and community engagement.
• Write and schedule marketing emails independently.
• Write and publish your first blog post.
• Develop one sales enablement resource, such as a one‑pager.

90 Days

• Consistently apply feedback with measurable improvement in quality and efficiency.
• Prioritise competing initiatives effectively and communicate proactively about timelines.
• Independently execute campaign deliverables aligned with key marketing initiatives.
• Own event coordination from pre‑event logistics to post‑event processes.

What an ideal candidate will have:

Experience & Education

• 1–2 years of full‑time marketing experience (B2B or SaaS experience is an asset)
• Bachelor’s degree or diploma in Marketing, Communications, or a related field

Core Capabilities

• Attention to Detail: You maintain a high standard of accuracy in content, campaign setup, and execution.
• Ability to Apply Feedback: You incorporate input thoughtfully and demonstrate consistent improvement over time.
• Time Management: You manage deadlines responsibly and deliver work on schedule.
• Prioritization: You can assess competing demands and focus on what moves initiatives forward.
• Communication: You communicate clearly and professionally with internal stakeholders and external partners.
• Execution & Ownership: You follow through. You do not wait to be reminded. You take responsibility for outcomes.
• Strong Writing Skills: Ability to craft engaging, clear, and persuasive content for various audiences.
• AI Fluency: Comfortable using AI tools for prompting, drafting, refining content, and building simple workflows to increase efficiency. Able to leverage AI to enhance output while maintaining sound judgment and accountability.
• Tools & Platforms: Hands‑on experience using marketing automation, CRM, CMS, social scheduling, or basic design tools (e.g., HubSpot, Salesforce, WordPress, Hootsuite, Canva, Adobe Suite) is an asset.

A digital portfolio must be submitted with your application. Please include writing samples, campaign assets, or marketing materials you contributed to. Your portfolio should demonstrate:

• Your specific role in each project
• The thinking behind your decisions
• How you incorporated feedback
• Evidence of growth or iteration over time

We care more about your reasoning and development than perfectly polished artefacts.

Compensation

The salary range for this role is $50,000 - $55,000 CAD, with compensation determined based on the successful candidate’s experience and qualifications.

Our Team

Accountability

We take ownership of our work and responsibilities. You’ll manage a dynamic workload and may face occasional extra hours during peak periods. Our team thrives under pressure, and we hold ourselves accountable for delivering results and meeting high standards. You won’t be a good fit if you’re not comfortable with a demanding work environment and fluctuating workloads.

Collaboration

We enhance each other’s success through effective teamwork and shared goals. While most of our work is remote, our local teams gather in the office 1‑2 times a month. These in‑person meetings are essential for fostering strong relationships and ensuring productive collaboration. You won’t be a good fit if you prefer not to engage in occasional in‑person/hybrid meetings or if you struggle with remote teamwork.

Growth

We are dedicated to continuous improvement and professional development. You’ll be presented with challenges that promote learning and growth in your role. We offer opportunities for skill‑building and career advancement to support your ongoing progress. You won’t be a good fit if you’re not open to taking on new challenges and actively seeking personal and professional growth.

Adaptability

We operate in a fast‑paced environment where priorities can shift rapidly. You’ll need to adapt to changing conditions and manage multiple tasks efficiently. You’ll thrive here if you excel in a dynamic setting and embrace change. You won’t be a good fit if you struggle with having a variety of responsibilities and shifting priorities.

Transparency

We prioritise clear and open communication. We’re upfront about our expectations and recognise that this type of work environment is not for everyone. Accurate and honest interactions are key to ensuring you have a clear understanding of your role and responsibilities. You won’t be a good fit if you are uncomfortable with open communication and transparent feedback.

Community

We work with individuals who are genuinely passionate about education and our mission to support student success. Our team is committed to making a meaningful impact, and we seek those who share this dedication and enthusiasm for our mission. You won’t be a good fit if you’re not passionate about our mission or if you don’t share our commitment to making a difference with our products and services.

Benefits & Perks

• Health and dental coverage
• Wellness spending account
• Flexible vacation days, with more earned annually
• Extra paid time off during holidays (Christmas to New Years) and quarterly wellness days
• One paid volunteer day per year to give back to a cause you’re passionate about
• $1,000 CAD annual learning and development fund
• Remote‑friendly work environment with monthly In Office days for collaboration
• Work from anywhere for up to two months a year
• Regular team events and outings
• A results‑oriented culture that rewards your efforts and fosters continuous learning and growth

Our Hiring Process

1. An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us!
2. A virtual interview with the Hiring Manager to go over your background, the position, and the organization in more detail; we’ll dive deeper into the job‑specific and technical components of the role, as well as behavioural aspects.
3. A short take‑home project for you to complete on your own time; this will give you a better understanding of the work we do as it will be reflective of the role you’re applying for.
4. A virtual or in‑person interview for you to meet additional team members; you’ll get to meet with cross‑functional stakeholders and gain a holistic view of what life at myBlueprint will look like.

At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier‑free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply – there are many pathways to a successful career, and we would like to hear about yours!