Marketing & Communications Manager

David Aplin Recruiting; Calgary; On-site; CAD 85,000 - 120,000; Full time

Job summary

David Aplin Recruiting seeks a Marketing Communications Manager in Calgary to bridge executive vision with day-to-day execution across Western Canada. You will lead a 3-person creative team and drive consumer campaigns, B2B sales enablement, and brand governance, ensuring high-quality collateral and coordinated digital growth.

You will partner with the CEO to translate strategy into actionable plans, manage multiple channels, and mentor staff to deliver results.

Qualifications

• 6–8 years of progressive experience in a marketing, communications, or brand management function.
• 2+ years of direct experience leading creative/marketing personnel.
• Bachelor’s Degree or Diploma in Marketing/Communications or related discipline.
• Experience supporting both promotional/consumer-driven marketing and B2B corporate sales support.

Responsibilities

• Lead, mentor, and manage the 3-person marketing execution team (Graphic Designer, Social Media Specialist, Marketing Coordinator).
• Collaborate directly with the CEO to translate commercial vision into structured marketing strategies.
• Plan, execute, and analyze consumer campaigns, seasonal offers, and direct customer EDMs to drive lead generation.
• Oversee content strategy and brand governance across websites, landing pages, digital ads, and social media.
• Direct development of high-end B2B sales tools, templates, decks, and print collateral.
• Manage events, sponsorships, and awards to elevate company visibility.

Skills

Leadership

Project management

Communication

Digital marketing

Creative design

Education

Bachelor's Degree in Marketing/Communications

Diploma in Marketing

Equivalent practical experience

Tools

Google Analytics

SEO

Google Ads

CMS

Job description

Our client operates across diverse business streams, including the construction of post-frame buildings across Western Canada, manufacturing, and supplying building material packages. Operating across both high-velocity Consumer (B2C) and high-touch B2B markets, the organization requires a driven, autonomousMarketing Communications Managerto bridge executive vision and day-to-day execution.

Reporting directly to the CEO, the Marketing Communications Manager will lead and mentor an internal 3-person creative execution team (Graphic Designer, Social Media Specialist, Marketing Coordinator). This role requires a balance of strategic campaign planning, team traffic control, and hands-on execution. The ideal candidate possesses the organizational grit to manage up, establish clear project priorities, drive consumer digital growth, and ensure high-quality sales enablement tools for our B2B accounts.

Roles & Responsibilities

Team Leadership & Workflow Management

• Direct Supervision:Lead, mentor, and manage the 3-person marketing execution team (Graphic/Brand Designer, Social Media Specialist, Marketing Coordinator).
• Traffic Control & Prioritization:Act as the operational hub for all marketing requests—managing team capacity, establishing project queues, and setting deadlines across both Consumer campaigns and B2B support.
• Executive Partnering:Collaborate directly with the CEO to translate commercial vision into structured marketing strategies without requiring daily hand-holding.

Consumer & Digital Marketing (B2C)

• Campaign Execution:Plan, execute, and analyze promotional campaigns, seasonal offers, and direct customer email communications (EDMs) to drive lead generation.
• Digital Channel Management:Oversee content strategy and brand consistency across corporate websites, landing pages, digital advertising channels, and social media platforms.
• Market Analysis:Monitor campaign analytics, digital acquisition metrics, and customer engagement to optimize ROI and conversion.

B2B Sales Enablement & Brand Governance

• Sales Collateral:Direct the development of high-end B2B sales tools, custom proposal templates, presentation decks, technical spec sheets, and print collateral.
• Brand Standards:Maintain and enforce brand guidelines and visual identity across all internal and external touchpoints.
• Swag & Vendor Management:Oversee corporate merchandise/swag procurement, print production vendors, and digital agency partners.

Events, Community & Awards

• Events & Networking Support:Coordinate with various stakeholders supporting corporate social events, networking initiatives, and client appreciation functions.
• Sponsorships & Awards:Manage corporate community investments, sponsorships, and industry award submissions to elevate company visibility in core markets.

Education/Experience Requirements

• Experience:Minimum 6–8 years of progressive experience in a marketing, communications, or brand management function.
• Leadership Experience:Minimum 2+ years of direct experience managing, mentoring, or leading creative/marketing personnel.
• Education:Bachelor’s Degree or Diploma in Marketing, Communications, Business, or a related discipline (or equivalent practical experience).
• Multi-Channel Expertise:Proven track record supporting both promotional/consumer-driven marketing and B2B corporate sales support.

Skills/Qualifications

• Managerial Autonomy & Grit:Strong leadership presence with the ability to manage up, set firm boundaries on team capacity, and drive projects independently.
• Project Management:Exceptional organizational agility, deadline management, and attention to detail when juggling multiple priorities.
• Communication Skills:Superior written, verbal, and interpersonal skills for interacting with executive leadership, internal teams, clients, and external vendors.
• Digital Proficiency:Solid understanding of digital marketing ecosystems, content strategy, email marketing platforms, and performance tracking (Google Analytics, SEO, Paid Ads).
• Creative Aptitude:Strong working knowledge of graphic design standards, video production workflows, and social media execution.

At Aplin — together with our brands CompuStaff, Impact Recruitment, and Vantix Systems — we connect great people with great organizations across North America.

We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives.

We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities.

To be considered, applicants must be legally entitled to work in Canada, including holding any required permits.

Our recruitment services are always free for job seekers.

Accommodation is available upon request throughout all stages of the recruitment process.