Marketing Coordinator

Mymasjid; Ottawa; Hybrid; CAD 42,000 - 62,000; Full time

Job summary

The Assunnah Muslims Association (AMA) in Ottawa seeks a proactive Marketing Coordinator to own the marketing and communications strategy, shaping AMA’s public face with a consistent brand identity across programs and events.

You will craft content, manage social channels, produce short-form video, coordinate newsletters, and support media coverage for major events like Ramadan and Eid, reporting to the Director.

Qualifications

• Marketing, digital marketing or communications background required or preferred.
• Experience creating content for social media and digital campaigns.
• Familiarity with nonprofit organizations and community outreach is a plus.

Responsibilities

• Own and execute AMA's marketing and communications strategy.
• Design marketing materials and create engaging content for posters, social media, and flyers.
• Produce short-form video content and manage media for events.
• Coordinate newsletters and website content updates.

Skills

Content creation

Social media management

Video production

Graphic design basics

Communication

Education

Post-secondary education in Marketing or Communications

Tools

Canva

Adobe Creative Suite

Camera equipment

Job description

At the Assunnah Muslims Association (AMA), our work is centered on faith and community. Our mandate is to support the Muslim community in Ottawa by providing a place of worship and fostering spiritual, social, and moral development. We are a dedicated team of staff, volunteers, and board members committed to serving our community with excellence and compassion.

We are seeking a proactive and creative Marketing Coordinator to own and execute the marketing and communications strategy for the AMA. This individual will play a key role in shaping the public face of our organization, ensuring a consistent and professional brand identity, and promoting our programs to the diverse communities we serve. The ideal candidate is a passionate storyteller and a skilled content creator who understands how to elevate an organization’s presence through impactful marketing.

Reporting To: Director

Terms: Full-Time

Key Duties and Responsibilities

• Content Creation & Design
• Design all marketing materials, including high-quality posters, graphics, social media content, and flyers for AMA programs.
• Produce creative short-form video content (e.g., Reels, YouTube Shorts) featuring AMA leaders, staff, volunteers, guests, and events.
• Source and organize photos and other media for use in marketing materials.
• Brand & Strategy Management
• Serve as the primary steward of the AMA brand, developing and maintaining brand guidelines to ensure a consistent and professional identity across all platforms and communication.
• Track, analyze, and report on key marketing metrics (e.g., social media engagement, website traffic) to measure campaign effectiveness and guide future strategy.
• Lead the design, copyediting, and coordination of the AMA Annual Report.
• Formalize MARCOM policies and provide brand training to volunteers to ensure consistency.
• Manage all social media channels, including posting content and responding to messages in a timely manner.
• Manage the AMA’s newsletter, including design, scheduling, and content gathering.
• Support content editing and updates for the AMA websites.
• Event Promotion & Media Coverage
• Attend key events (e.g., Friday prayers, Ramadan, Eid) to capture photo and video content for promotional use.
• Collaborate with committee leads to develop and execute marketing plans for major events and special campaigns like Ramadan and the Eid Festival.
• Coordinate with staff and volunteers to ensure full media coverage for events.

Qualifications, Skills, and Experience

• Post-secondary education in a relevant field (e.g., Marketing, Digital Marketing, Communications, etc.)
• Experience in graphic design, social media content creation, and video production.
• Proficiency with design software (e.g., Canva, Adobe Creative Suite) and camera equipment.
• Excellent communication and stakeholder management skills.
• Organized and able to plan content around busy program schedules.
• Familiarity with Islamic organizations, the Ottawa Muslim community, Assunnah Muslims Association, or other non-profit communities is a strong asset.
• Passionate about elevating an organization’s presence through creative and impactful marketing.
• Post-secondary education in marketing or a related field is a strong asset.