Marketing Content Writer - Hybrid

Cowan Insurance Group; Cambridge; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

Cowan Insurance Group is seeking a Marketing Content Writer to manage and execute their content sales strategy. This role involves creating high-quality marketing content aimed at generating leads and optimizing engagement across platforms. The successful candidate will have at least 4 years of experience in content marketing, a relevant Bachelor's degree, and a passion for effective communication. Join a recognized leader in the insurance industry and contribute to meaningful projects that enhance growth and client engagement.

Benefits

Comprehensive benefits plan from day one

Company-matched Retirement Savings Plan

Company-paid training and development courses

Community involvement opportunities

Hybrid work environment

Qualifications

• 4+ years of progressive experience in content marketing or marketing communications.
• Experience in B2B environment, ideally in insurance.
• Self-starter with excellent verbal and written skills.

Responsibilities

• Develop, write, and edit marketing-focused content for lead generation.
• Optimize website content for SEO and coordinate email campaigns.
• Collaborate with stakeholders to craft content strategies.

Skills

Content Creation

SEO Best Practices

Verbal Communication

Written Communication

Stakeholder Management

Education

Bachelor's degree in English, Marketing, Communications, or Liberal Arts

Tools

Analytics Platforms

HubSpot

Job description

At Cowan, we are passionate professionals who are dedicated to doing what’s right for our clients. Reporting directly to the Senior Manager, Digital the Marketing Content Writer is integral to the management and execution of the Cowan content sales strategy.

What you will do :

The Marketing Content Writer is part of a team responsible for drafting, implementing and measuring coordinated sales content.

Key responsibilities :

• Act as a subject matter expert for business unit stakeholders, providing recommendations on tone, messaging, and deployment channels for campaigns.
• Develop, write, and edit marketing-focused content for lead generation and sales enablement; includes website copy, marketing materials (online, print), advertising copy, and sales collateral.
• Work with leadership and the marcom team to align content to the corporate editorial calendar ensuring that content reflects seasonal industry trends, and corporate growth priorities.
• Work with the digital team to optimize new pages and sections on our web properties.
• Maintain a high level of SEO driven content across Cowan branded websites, landing pages, and microsites, performing periodic audits looking for opportunities to enhance SEO, SERP position and customer value.
• Align all public-facing website content with established best practices for brand and regulatory compliance.
• Coordinate mass email deployments and automated campaigns, including landing pages.
• Work with stakeholders to craftcontent strategies that align to both our corporate and line of business sales strategies.
• Work with sales and operations teams to craft the Cowan sales voice, creating messaging and scripts that focus on generating new business.
• Positively represent Cowan Insurance Group and its brand, mission, vision, and values to all external stakeholders and employees.

What you will bring :

• Bachelor's degree in English, Marketing, Communications, or the Liberal Arts with equivalent work experience.
• 4+ years of progressive professional experience in a content marketing or marketing communications role with key responsibilities including content creation and campaign management.
• Experience working with analytics platforms, ad platforms, and CRM tools HubSpot experience preferred.
• Experience in a B2B environment, insurance preferred.
• Self-starter with healthy business curiosity and an intrinsic desire to continually learn and grow.
• Excellent verbal and written skills for engaging a range of audiences - internal, media, prospects, clients, industry partners, etc.

Who we are :

Proudly independent and Canadian-owned, Cowan Insurance Group has been a true market leader in the insurance industry since 1927. With an extensive range of product offerings and integrated commercial and personal insurance, group benefits, and wealth management solutions, we provide our clients with outstanding customized, comprehensive insurance and risk management professional advice and placement.

Recognized as one of Canada's Most Admired Cultures and a Canada's Best Managed Companies Platinum Club Member, Cowan Insurance Group's award-winning client-centric approach emphasizes innovation, excellence, and collaboration. Join our team as we prepare for our centennial celebration in 2027!

What sets us apart?

Integrity matters. It drives our award-winning workplace culture and fuels our collective desire to help our clients, employees, and communities thrive.

Challenge your thinking

You're valued for your passion, drive and creativity. The pace is fast, but the work is meaningful, interesting, and complex, just the way you like it.

Grow together

We believe in your potential. If you’re looking to develop your expertise with learning opportunities and mentoring, we’ll make that happen.

Benefits and perks

• Participate in our comprehensive benefits plan on day one — no waiting period
• Company-matched Retirement Savings Plan
• Company-paid training and development courses
• Community involvement
• Hybrid work environment

Are you interested?

Please Apply!

This position is subject to appropriate background checks that may include, credential, employment, credit, criminal and reference checks.

While we appreciate the interest of all applicants, we will contact only those selected for interviews. If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision.

We are an Equal Opportunity Employer. Employee candidates will be selected strictly on the basis of an individual's technical qualifications, knowledge and experience, as they relate to the requirements of a particular position. Selections will be made without regard to : race, ancestry, place of origin, colour, ethnic origin, citizenship, creed (religion), sex, sexual orientation, handicaps (physical or mental), age, marital status, family status, or the receipt of public assistance or record of offences.