Marketing Content Creator

Struc-Tube Inc.; Laval (administrative region); Hybrid; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Group insurance (Vision & Dental)

Telemedicine program

Merchant discounts

25% employee discount

Career growth opportunities

Employee recognition program

Job summary

Structube seeks a Marketing Content Creator to join the Marketing Manager’s team and develop Structube’s content strategy across channels, ensuring a coherent brand experience. You will produce bilingual content, plan themes, and support campaigns with post-analysis.

The role involves coordinating with marketing teams, refining creative assets, and staying on top of fashion and design trends to align with Structube’s objectives.

Qualifications

• 2-5 years of experience
• Bachelor’s Degree in Commerce, Marketing, PR, Communications, or related field
• Bilingual: English and French; fluent orally and on camera
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, Snapchat, Reddit, X)
• Creative with copywriting skills and knowledge of social media trends
• Attention to detail and ability to multitask under tight deadlines
• Self-driven and resourceful with initiative and problem-solving abilities
• Strong organization, communication, and presentation skills
• Ability to collaborate within a team

Responsibilities

• Produce bilingual (English and French) marketing content, leveraging AI tools to optimize writing, creativity, consistency, and campaign performance
• Content creation for all social media platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, Reddit, X)
• Review, edit, and proofread marketing content for accuracy, style, and adherence to brand voice
• Research and pitch content ideas and video series while maintaining Structube’s tone of voice
• Research keywords and optimize copywriting for web with SEO in mind
• Participate in photo and video shoots, writing scripts, mood boards, storyboards
• Act as brand representative in Structube’s video content
• Stay on top of fashion/design trends and language to propose content aligned with business objectives
• Plan content themes and marketing communications with the Marketing Manager
• Coordinate marketing partnerships and contest/events with compliance and fulfillment
• Build and maintain content calendar for social media platforms
• Analyze platform data and provide recommendations for growth and optimization

Skills

Bilingual: English & French

Copywriting skills

Social media strategy

Attention to detail

Multitasking under deadlines

Team collaboration & presentation

Education

Bachelor’s Degree in Commerce/Marketing/PR/Communications

Job description

Take your career to new heights at Structube!

STRUCTUBE is the perfect workplace for fans of modern and contemporary interior design, furniture and accessories. We foster an inspiring work environment where collaboration and camaraderie prevail, whether working in our stores or at our Head Office.

What’s in it for you?

• A group insurance program paid 100% by STRUCTUBE (Vision & Dental);
• A telemedicine and stress management program available from day one;
• Discounts at various merchants (gym, phone plans, etc.);
• A 25% discount on STRUCTUBE’s regular priced items;
• Opportunity for growth and career advancement;
• An employee recognition program;
• And much more!

Job Description

TheMarketingContent Creatorworkson the Marketing Manager’s team andis responsible forparticipatingin the development ofStructube’scontentstrategy, ensuring a coherent brand experience across allcommunicationchannels in support of the overall marketing strategy and companyobjectives.They support the marketing team in the development, execution, rollout, and post-campaign analysis as it relates to marketing communications, ensuring consistency in the brand message and customer experience across all channels.

Ideation,ContentCreation&Revision

Production of bilingual (English and French) marketing content,leveragingAI tools tooptimizewriting, creativity, consistency, and campaignperformance;

Contentcreationfor all social media platforms,includingbut notlimitedto Instagram, Facebook,Tiktok, YouTube, Pinterest,LinkedIn,Reddit, X (Twitter);

Review, edit, and proofread marketing content for accuracy, style, and adherence to the brand’s tone ofvoice;

Research and pitch content ideasand video series,while maintainingStructube’stone of voiceand respecting its brandguidelines;

Research keywords andoptimizecopywriting for web, respecting industry best practices for SEO andLLM;

Participatein photo andvideosshootsrelatedtorecommendedideasand concepts (writingscripts,moodboards, storyboards,spokespersoninthevideo);

Act as brand representative inStrucube’svideocontent;

Research and stay on top of the latest fashion and design trends and corresponding language, including knowledge of current buzzwords and trending topics to propose relevant content recommendations that align withStructube’sbusinessobjectives.

Planning & Coordination

Work closely with the Marketing Manager toassistin planning content themes and marketingcommunications;

Collaborate with the marketing and creative team to provide content briefs and review of creativeassets;

Implement new growth strategies to expand social media and partnershipinitiatives;

Build andmaintaincontent calendar for all social mediaplatforms;

Coordinate all marketing partnerships ensuring follow-up on all active collaborations to ensure that all partnership conditions are beingfulfilled;

Plan all contests and events, ensuring legal compliance and prize fulfillment.

Analysis&Recommendations

Establish per platformobjectives, KPIs, as well as growth and retention strategies that align with industry bestpractices;

Analyze social media data &contentanalytics tooptimizeperformance and make recommendationsfor further development andinnovation;

Qualifications

Whoisthe perfectMarketingContent Creator?

2-5years ofexperience;

Bachelor’s Degree inCommerce,Marketing, PR, Communications, Business-related qualifications or equivalentexperience;

Bilingual: must be fluent in English and French,both spoken andwritten;

MustbecomfortablespeakingbothEnglish and French on camera asStructube’sbrandrepresentative(videoand photo);

Strongunderstandingof social media platformsincluding:Instagram, Facebook, Pinterest,TikTok, YouTube,LinkedIn, Snapchat,Redditand X (Twitter);

Creative with strong copywriting skills and knowledge of social mediatrends;

Attention to detail and ability to multitask while working with tightdeadlines;

Self-driven and resourceful with the ability to use one’s own initiative and problem-solvingcapabilities;

Strong organization, communication, and presentationskills;

Ability to collaborate within ateam;

Bonus :

Intermediate competencies with photo,videoand contentcreation;

Experience or interest inartificial intelligence(AI)assistedcopywriting, revision, and contentcreation;

Copywriting experience for B2C retailcompany;

Experience with influencermarketing;

Experiencewithbusinesspartnerships;

Additional Information

AtSTRUCTUBE, we believe in equal access to employment and the richness of the diversity of our employees!

About us:

Structube wants to offer its clients a wide range of modern edge home furniture at its best affordable prices! We help our customers rediscover their home, one room at a time. With over 80stores nationwide and over 700 employees and counting, Structube's small family business has become a thriving retailer brand looking to transform its future retail markets. Join Structube and come experience working with our ambitious, dynamic and motivating team!

Dream a space for them. Dream a career for you!

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