Marketing Communications Specialist

General Motors; Oshawa; Hybrid; CAD 55,000 - 85,000; Full time

Job summary

General Motors is seeking a creative and data-driven Marketing Communications Specialist to join their marketing team in Oshawa. This hybrid position involves developing and executing integrated marketing campaigns that drive brand awareness and business growth. The ideal candidate will thrive in a fast-paced environment and collaborate with various stakeholders to ensure consistency and alignment across all marketing efforts.

Qualifications

• Passion for innovation in marketing.
• Able to thrive in a fast-paced environment.
• Experience with integrated marketing campaigns.

Responsibilities

• Collaborate on integrated advertising campaigns.
• Coordinate with agencies and internal teams.
• Ensure brand consistency in all marketing materials.

Skills

Creative

Data-driven

Strategic thinking

Brand awareness

Cross-functional collaboration

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre three times per week, at minimum.

We are seeking a creative and data-driven Marketing Communications Specialist (2 positions available!) to join our marketing team. This role will report to the National Marketing & Communications Manager, Chevrolet. The key focus of the role is to support the development and execution of integrated marketing campaigns on owned and paid channels that enhance brand awareness, drive business growth including new product launches, and sustain campaigns for both Brand and Retail efforts. You will collaborate regularly with internal GMCC departments and external advertising agency partners. If you have a passion for innovation, strategic thinking, advertising, and thrive in a fast-paced, cross-functional environment, we’d love to hear from you!

Areas of responsibility include:

1. Collaborate, lead, and assist in the planning and execution of brand and nameplate integrated advertising campaigns across all platforms for new product launches and sustain campaigns.
2. Contribute to the development of Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners.
3. Coordinate messaging and resource requests from product brand teams, including CRM programs, dealer digital assets, and POP programs (where applicable).
4. Build and maintain relationships both internally and externally (e.g., CRM, agencies, U.S. and Global GM partners).
5. Contribute to ensuring accurate brand message integration between internal and external stakeholders, including Regional Sales Teams, PR, agencies, CX, etc. This includes approving consumer-facing assets and ensuring brand consistency and adherence to brand guidelines across all materials.
6. Support the execution of the go-to-market national retail plan across the Chevrolet portfolio and align with Regional Marketing teams to support their needs.
7. Coordinate with creative agencies to ensure timely delivery of advertising materials and alignment on go-to-market plans, including retail programs.
8. Manage project timelines and approvals for all customer-facing assets to ensure smooth campaign execution, maintaining project status documents and legal/brand/product approvals.
9. Ensure social media content reflects the brand’s tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables.
10. Contribute to the strategy and planning for the annual Agency brief.
11. Influence and manage Chevrolet’s experiential and sponsorship programs across the portfolio, including delivering assets within timelines, supervising executions, and working with legal for contract reviews.
12. Stay up to date with industry trends, platform updates, and emerging advertising technologies.