Marketing Communications Intern

ESAB Group Canada Inc; Mississauga; On-site; CAD 19,000 - 25,000; Full time

Job summary

ESAB Group Canada Inc. in Mississauga is seeking a Marketing Communications Intern to join our MarCom team at the ESAB Mississauga Head Office. You will collaborate on lead generation campaigns, develop briefs, and support multi-channel campaigns from planning to launch.

You should have a solid grounding in marketing fundamentals, digital marketing, and strong communication skills. This internship offers hands-on experience, mentorship, and exposure to a global welding and cutting equipment

Qualifications

• Solid grounding in marketing fundamentals (target audiences, channels, messaging).
• Strong understanding of digital marketing (organic/paid social, email, SEO).
• Creative and proactive, able to work independently and in a team.
• Curious, analytical mindset, fast learner.
• Good project management skills to deliver on time and on promise.
• Strong written and verbal communication skills.

Responsibilities

• Collaborate on developing comprehensive lead generation campaigns, including topic research.
• Develop creative briefs for copywriter/designer and campaign launch strategy, KPIs and schedule.
• Present briefs to MarCom manager for go-ahead.
• Manage creative resources during content development (designer, copywriter).
• Schedule, coordinate, and conduct discovery interviews with internal SMEs.
• Collaborate with digital media team on channels definition (landing pages, social, email).
• Collaborate with social media team on organic content to promote leads.

Skills

Marketing fundamentals

Digital marketing

Creative and proactive

Curious and analytical

Project management

Communication skills

Job description

Job Description: When you are equipped with everything, you can do anything! As an intern at ESAB, you will be part of a team that values your passion, curiosity, and willingness to learn. Your internship will not only enhance your technical skills, but also provide you with invaluable industry experience, setting you up for a successful career. Position Title: Marketing Communications Intern – Intern (ESAB Canada) Location: ESAB Mississauga Head Office

WHAT YOU WILL DO

• Collaborate with NAM MarCom Manager, ESAB Canada Management team, and the rest of MarCom team on developing comprehensive lead generation campaign(s), including: Researching topics for lead magnet content through Google search, social media, SEM Rush, in-house interviews
• Developing creative brief for copywriter/designer, as well as the campaign launch strategy, KPIs and project schedule.
• Present brief proposal to MarCom manager and obtain a go-ahead.
• Managing creative resources during content development stage (designer, copywriter)
• Schedule, coordinate, and conduct discovery interviews with the internal subject matter experts (SMEs).
• Collaborating with digital media team on campaign channels definition (e.g. landing page, organic and paid social media, email, etc).
• Collaborating with social media team on organic social content to promote lead generation efforts.
• Collaboration with copywriter and digital marketing specialist for email nurture campaign development for leads created through this campaign
• Once all campaign elements have been developed, overseeing campaign going live through agreed upon channels: e.g. programming emails, social posts, social ads, pop-up forms on the website etc.
• Campaign performance review and optimization proposal

WHO YOU ARE

• Good understanding of marketing fundamentals (target audiences, communication channels, key messaging, target market research).
• Good understanding of digital marketing (organic and paid social media, email, paid digital ads, lead generation, lead nurturing, seo).
• Creative and proactive individual who can work independently and within a team.
• Curious and analytical mindset, fast learner.
• Good project management skills to deliver on time/on promise
• Good communication skills.

The ESAB Group Inc. Is proud to be an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

ESAB is a world leader in the production of welding and cutting equipment and consumables. Our innovative, world-renowned equipment and solutions are developed with input from our customers and built with the expertise and heritage of a global manufacturing leader.