Marketing & Communications Director — Brand & Enrollment Growth

Red Deer Polytechnic; Red Deer; Vor Ort; CAD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Extended health and dental care

Health spending account

Pension plan

Employee & Family Assistance Program

Generous vacation allotments

Tuition waivers and professional dev.

Zusammenfassung

Red Deer Polytechnic is seeking a visionary Director of Marketing and Communications to lead branding, communications, and student recruitment across the institution. You will translate strategic priorities into audience-focused campaigns that strengthen the college’s reputation and support enrolment growth.

You will lead a multi-disciplinary team across marketing, communications, digital, media, and creative services, driving governance, analytics, and ROI-focused initiatives to advance the

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Public Relations, Business or related field.
• 10–15 years of progressive experience in marketing and communications
• Minimum 5 years in a leadership role within a complex organization
• Demonstrated experience advising senior executives on complex, sensitive, or high-profile matters

Aufgaben

• Lead and inspire a high-performing team across integrated marketing, communications, digital, media, and creative services, overseeing performance management, workforce planning, and talent development.
• Act as the primary steward of the Polytechnic’s brand, establishing governance frameworks and developing an institutional narrative that ensures consistency across all owned, earned, shared, and paid channels.
• Develop data-informed recruitment and marketing strategies that strengthen the prospective student journey, generate demand, and drive enrolment, utilizing research, analytics, and performance metrics to evaluate results.
• Provide strategic communications counsel to senior leadership, overseeing executive messaging, media relations, issues management, and crisis response, while serving as or designating the institutional spokesperson.
• Advance RDP’s reputation by building and maintaining strategic relationships with government, media, industry, and community partners to position the institution as a leader in the post-secondary sector.
• Provide financial stewardship by managing division budgets and resources, driving innovation in digital engagement, and ensuring marketing efforts yield a strong return on investment for the institution.

Kenntnisse

Leadership

Strategic thinking

Stakeholder engagement

People management

Ausbildung

Bachelor’s degree in Marketing, Communications, Public Relations, Business or related field

Jobbeschreibung

Red Deer Polytechnic is seeking a visionary Director of Marketing and Communications to lead branding, communications, and student recruitment across the institution. You will translate strategic priorities into audience-focused campaigns that strengthen the college’s reputation and support enrolment growth.

You will lead a multi-disciplinary team across marketing, communications, digital, media, and creative services, driving governance, analytics, and ROI-focused initiatives to advance the