Marketing Campaign Manager (Outbound B2B SaaS)

Tipalti; Vancouver; Hybrid; CAD 82,000 - 92,000; Full time

Job summary

Tipalti is seeking an experienced Campaign Manager to lead targeted multi-channel campaigns. This role focuses on pipeline generation and requires a solid background in SaaS marketing and campaign management. The ideal candidate is data-driven, a creative thinker, skilled in communication, and has a proven track record in driving campaign success. The position offers a competitive salary with a comprehensive benefits package.

Benefits

Hybrid working model

Competitive salary and stock options

Matching RRSP

Extended benefits

3 weeks of paid vacation

Subsidized lunch on office days

Dog-friendly office

Phone/internet allowance

Qualifications

• 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management.
• Experience developing and executing B2B SaaS campaigns to mid-market businesses.
• Proven ability to think strategically and execute while learning from data.

Responsibilities

• Develop and execute full-funnel integrated campaigns to build pipeline.
• Define ideal customer profiles and develop engaging messaging.
• Track campaign metrics to ensure business impact.

Skills

Creative thinking

Data-driven decision making

Excellent verbal and written communication

Multitasking

Education

Bachelor’s Degree in Marketing, Business, or related field

Tools

Salesforce

Asana

Marketo

Job description

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam and Tbilisi.

About the Role

Tipalti is seeking an experienced Campaign Manager to join our marketing team. In this high-impact role, you will develop, launch, and manage highly targeted, multi-touch, multi-channel prospects and nurture campaigns that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation.

What You’ll Be Doing

• Develop and execute full-funnel integrated campaigns to build pipeline within identified target accounts/industries
• Define ideal customer profiles and develop creative, innovative, and engaging messaging
• Work with the creative, content and web teams to deliver high quality campaign assets that resonate with the target audience
• Define and track campaign metrics to ensure business impact measured by leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
• Manage campaign launch and timeline, ROI, and data-driven improvements through optimization and be accountable for campaign results
• Communicate campaign strategy and results with stakeholders
• Contribute to the planning, executing and measuring of lead generation campaigns and webinars

What We’re Looking For

• 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
• Experience developing and executing B2B SaaS campaigns to mid-market businesses
• Experience with marketing automation, CRM & project management software (Salesforce, Asana, Marketo preferred)
• Creative thinker that excels at multitasking in fast-paced environments
• Proactive self-starter, demonstrating high initiative and critical thinking
• Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritise numerous projects simultaneously
• Excellent verbal and written communication skills
• Team player with the ability to collaborate cross functionally, and also work independently
• Adept at juggling multiple priorities, excellent attention to detail, and service orientation

About you

• You are a natural collaborator and problem solver that is data-driven and hands-on.
• You have a solid understanding and background in email marketing, digital marketing, content marketing, and multi-channel demand generation campaigns.
• You are passionate about results, improving programs, and testing new ideas.
• You will have expertise in a marketing campaigns/demand generation role, in SaaS or a B2B tech environment
• Executing marketing campaigns, end-to-end, against measurable goals is what you are known for.
• Bachelor’s Degree in Marketing, Business, or related field

Our (Vancouver) benefits package includes:

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary and stock options
• Matching RRSP
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 3 weeks of paid vacation
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Dog-friendly office
• Conveniently located close to transit
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture

The estimated salary range for this position is $82,000 - $92,000 CAD.

#LI-KA

#-hybrid

Interested in learning more about us?

Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay thousands of partners and suppliers in 196 countries within minutes.

Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 98% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it" - a mission to which we are constantly committed.

Accommodations
Tipalti champions inclusive teams, in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups, and maintain an equitable Talent Acquisition process that is free from discrimination.

As an equal opportunities employer, Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process, including access to alternate formats of materials, meeting spaces, or other accommodations that could better enable your full participation, please reach out [e-mail] for assistance.

Privacy
We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process, please refer to our Job Candidate Privacy Notice below:

Job Candidate Privacy Notice | Tipalti

www.tipalti.com/privacy/job-candidate-privacy-notice/