Marketing Campaign & Events Manager

BiblioCommons; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

BiblioCommons is looking for a Marketing Campaign & Events Manager to lead digital marketing initiatives and event strategies. The ideal candidate will have a strong background in campaign management, lead generation, and marketing automation, with a passion for creativity and analytics.

Qualifications

• 5 years of experience in digital marketing and lead generation.
• Experience with marketing automation and CRM software required.

Responsibilities

• Develop and execute multi-channel campaign and events strategies.
• Manage email newsletters and social media communications.
• Measure and report on marketing campaign performance.

Skills

Digital Marketing

Lead Generation

Campaign Management

Creativity

Collaboration

Education

Bachelor’s degree in marketing

Tools

HubSpot

Salesforce

Adobe Creative Suite

Google Analytics

Job description

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BiblioCommons builds software that transforms the public library's essential online services—their website, catalog, events calendar, and app—from transactions to integrated experiences that delight over 10 million library patrons.

Job Summary :

Do you have a passion for digital marketing and technology?

Would you consider yourself a marketing automation and campaign wizard?

Do you like being hands-on designing events and engagement programs?

If you answered yes to all the above, keep reading as BiblioCommons is seeking a dynamic Marketing Campaign and Events Manager with a proven track record of campaign and events management, marketing automation, and lead generation to join our growing team.

Job Description :

As the Marketing Campaign and Events Manager, you will strategize, create, and manage a wide range of marketing programs and communications at all stages of the funnel, including lead generation and nurturing campaigns, events participation strategy, social and email communications, landing pages, along with analytics to monitor results, make improvements, and attribute activities to revenue.

The successful candidate will be talented, hands-on, passionate, and most importantly, metrics and process-driven. The Marketing Campaign and Events Manager will report to the Marketing Director and work closely with marketing, sales, and customer success teams.

Responsibilities :

• Own, develop, and execute creative multi-channel campaign and events strategies to drive demand generation and nurture contacts at all stages of the funnel.
• Maintain and communicate a calendar of campaigns and events to provide transparency and create alignment with key stakeholders.
• Manage the strategy and creation of email newsletters, event invitations, and social media communications.
• Understand our various buyer personas and develop messaging that resonates with them.
• Manage prospective and client data in Salesforce and HubSpot, including email lists, segmentation, and automation for targeting new prospects and customer up-sell opportunities.
• Track the progression of leads and opportunities sourced from marketing activities and programs in dashboards and reports.
• Work closely with the Salesforce lead to create and maintain metric tracking for various marketing channels.
• Measure and report on the performance of marketing campaigns, channels, and events with recommendations for optimization to achieve and exceed expectations.
• Create and optimize digital content with best SEM and SEO practices.

Qualifications :

• College diploma or Bachelor’s degree in marketing or related discipline.
• At least 5 years of experience in digital marketing, lead generation, and programs and events.
• 5 years of experience with marketing automation and CRM software (HubSpot and Salesforce experience required).
• Proficiency with Adobe Creative Suite applications is an asset (InDesign, Photoshop, Illustrator, Acrobat).
• Highly creative with experience in identifying target audiences and devising digital campaigns that drive engagement and conversions.
• Proven track record of delivering ROI on marketing investments and executing impactful events and programs.
• Up-to-date with the latest trends and best practices in digital marketing.
• Well-versed in marketing funnel reporting and industry KPIs, such as website analytics, pipeline metrics, MQL to SQL conversion rates, CPL, cost per sale by channel, win rates, etc.
• Ability to manage multiple projects under tight deadlines with a high degree of independence.
• Organized, diligent with prioritization, and attentive to detail to handle a wide range of requests.
• Strong work ethic and collaboration skills to work with cross-functional teams.
• Energetic, motivated, positive attitude, and sense of humor.
• Self-starter with problem-solving skills and quick learning ability.
• Experience with MarTech tools including Google Analytics, Data Studio, Tag Manager.
• Demonstrable experience managing SEO/SEM, email, social media, and display advertising campaigns.
• Ability to occasionally travel to industry events.

Our Mission :

Our staff supports library customers in maximizing the BiblioCommons suite of products. Our mission is to make online public library experiences as welcoming and inspiring as physical visits.

We serve over 8 million users monthly, partnering with over 370 libraries in Canada and the US. Libraries foster learning, connection, and community; BiblioCommons powers this community online with innovative software.

Learn more about our culture at BiblioCommons.com / Careers

BiblioCommons is an equal opportunity employer, committed to diversity and inclusion in all employment practices.