Marketing & Business Development Specialist

McQuarrie Hunter LLP; Surrey; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Benefits package

Pension plan after 2 years

Professional development allowance

Generous vacation

On-site gym

Retail discounts

Job summary

McQuarrie, a BC law firm in the Greater Vancouver area, seeks a Marketing and Business Development Specialist to lead strategy across digital and print channels. You will develop practice-specific marketing plans, support firm initiatives, and manage vendor relationships from the Surrey office.

The role covers content creation, website management, branding, and analytics to drive growth and client engagement. Experience in a law-firm environment is a strong asset.

Qualifications

• Strong organizational and project management skills.
• Effective written and verbal communication.
• Ability to measure KPIs and report on marketing campaigns.
• Experience with website analytics tools (Google Analytics, SEMrush).
• Ability to edit and write copy for blogs, social media, and press releases.
• Creative design and branding capabilities using Adobe Creative Suite.

Responsibilities

• Lead planning and execution of firm-wide marketing strategy across digital and print channels.
• Develop and implement practice-specific marketing strategies and collateral.
• Oversee digital marketing efforts and vendor relations.
• Coordinate recruitment marketing and internal communications.
• Prepare monthly/annual marketing reports and track campaign performance.

Skills

Project management

Communication

KPIs reporting

Digital marketing

SEO

PPC

Content marketing

Tools

Adobe Creative Suite

Illustrator

Photoshop

Canva

WordPress

Google Analytics

SEMrush

Job description

McQuarrie is a full-service, results-driven BC law firm, centrally located in the Greater Vancouver area and well situated to meet the needs of a diverse range of businesses, individuals, and institutional clients. At McQuarrie, we believe trust is the foundation of every good client relationship. We are conveniently located in the Central City Tower, accessible by SkyTrain in downtown Surrey, one of the fastest-growing business communities. For more information on us, visit our website www.mcquarrie.com. We value a firm culture that fosters collegiality and respect for everyone on the team while rewarding individual initiative, responsibility, and creativity.

We are seeking a dynamic Marketing and Business Development Specialist to lead the planning and execution of our firm-wide marketing strategy across digital and print channels, as well as through strategic partnerships. In this role, you will be developing and implementing practice-specific marketing strategies, supporting firm-wide initiatives, preparing marketing collateral, leading the firm’s day-to-day digital marketing efforts, and overseeing vendor relations. This role reports to the Director of Operations.

If you’re a results-driven professional eager to combine business development and marketing expertise to shape strategy and drive growth, this is the perfect next step.

Responsibilities:

• Social Media & Content Management: Develop and manage content calendars across LinkedIn, Instagram, and Facebook; create graphics, and written content; coordinate approvals; publish regular posts; and identify emerging trends and content opportunities
• Website & Digital Marketing: Maintain website content, lawyer profiles, job postings, and blogs; draft announcements and calls to action; coordinate lawyer contributions; and support digital marketing initiatives
• Graphic Design & Branding: Create professional digital and print marketing materials, advertisements, internal communications, and branded materials using Adobe Creative Suite, ensuring consistency with firm branding
• Human Resources & Internal Communications: Support recruitment marketing, employee photography, firm initiatives, internal communications, and the development of branded gifts and merchandise
• Marketing Analytics & Reporting: Compile monthly and annual marketing reports using website advertising, referral, and social media analytics to track engagement, campaign performance, and lead conversions
• Photography & Image Management: Coordinate and conduct new-hire and staff photography sessions, manage scheduling and equipment, edit images using Adobe Photoshop and Lightroom, and prepare for digital use
• Awards, Directories & Industry Recognition: Track deadlines, coordinate submissions to legal directories and award programs, edit submission materials, and develop supporting content
• Events & Sponsorships: Research and evaluate sponsorship opportunities, coordinate event logistics and payments, prepare marketing materials, and support event photography and social media content
• Internal Marketing & Administrative Support: Coordinate practice group marketing meetings, support practice-area marketing strategies, manage incoming inquiries, direct communications to appropriate teams, and assist with additional HR, operations, and administrative needs as required

About you:

• Strong organizational and project management skills are a must
• Highly effective communication abilities, both verbal and written
• Ability to measure KPIs and report on the performance of marketing campaigns
• Solid understanding of website and marketing analytics tools (e.g., Google Analytics, SEMrush, etc.)
• Ability to edit and write crisp and clean copy for blogs, social media, and press releases
• Keen eye for design and a highly creative approach to marketing
• Ability to meet deadlines and thrive in a fast-paced environment
• Excellent understanding of digital marketing, including SEO, AEO, PPC (Google Ads, Facebook Ads, and LinkedIn Ads), and content marketing principles
• Experience working with external vendors and marketing agencies
• Experience with project management
• Proficient with Illustrator, Photoshop, and Canva, with a working knowledge of Adobe Creative Suite
• Knowledge of WordPress
• High proficiency with Microsoft Office suite (Word, Excel, PowerPoint, etc.)
• Previous experience in a law firm environment is a strong asset

What we offer and why it is great to work on our team:

• We offer a competitive salary ranging from $70,000 to $90,000, based on experience, internal equity, and market considerations. Our team members enjoy a comprehensive benefits package, along with eligibility to enroll in our pension plan after two years of service. We also provide a professional development allowance, generous vacation, paid sick and personal days, access to an on-site gym, and exclusive retail discounts at Central City, conveniently located below our office.

We thank all applicants in advance for their interest; however, only those selected for further consideration will be contacted.