Marketing & Brand Specialist

CMiC; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in ERP solutions is seeking a Marketing and Brand Specialist to enhance their marketing strategies through social media, video production, and collaborative marketing campaigns. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and a passion for content creation. This role offers competitive benefits, a collaborative environment, and opportunities for growth within the organization.

Benefits

Health & Dental benefits

Paid vacation and personal days

Townhall meetings for open discussions

Access to outdoor lunch space

Active Social Events Committee

Virtual yoga classes and wellness webinars

RRSP Matching Program after 2 years

Qualifications

• Minimum 5 years in B2B technology marketing.
• 1-2 years in Social Media Marketing responsibilities.
• 1 year in video editing using Camtasia or Adobe.

Responsibilities

• Draft and post daily social media content.
• Produce monthly video shorts from existing content.
• Collaborate on marketing campaigns and events.

Skills

Strong communication skills

Strong time management skills

Project management skills

Organizational skills

Education

Bachelor’s degree or college diploma in Communications, Business, Marketing

Tools

Camtasia

Adobe

Job description

ABOUT CMiC
As an industry pioneer, CMiC delivers complete and unified ERP and field solutions for construction and capital projects firms. CMiC’s powerful software transforms how firms optimize productivity, minimize risk and drive growth by planning and managing all financials, projects, resources, and content assets—from a Single Database Platform. With customers throughout North America, CMiC serves one-quarter of ENR’s Top 200 Contractors and hundreds of small and mid-sized construction firms, from general and specialty contractors to heavy/highway and project owners. For more information, please click here.

The incumbent will enjoy a competitive salary and benefits package, executive mentorship and a collaborative work environment with a focus on excellence, growth and fun

Position: Overview/Pillars

Reporting directly to the Senior Manager, Content, PR and Social-Media, the Marketing and Brand Specialist will support the promotion of CMiC’s brand and Marketing strategies through various marketing channels and tactics.

Role: Key Responsibilities and Deliverables

Social Media Marketing:

• Draft and post social media posts daily (to promote content assets, events, new customer announcements, etc.).
• Update and manage the social media calendar.
• Work collaboratively with the Senior Manager to find strategies to grow the followership base (of each platform) and prepare monthly reports.
• Research ways to test new creatives and different ways to publish posts.

Video Shorts Production:

• Produce monthly video shorts from existing published content using Camtasia.

YouTube Channel Operations:

• Create and manage playlists.
• Merchandise videos on a regular basis.
• Work with Senior Manager, Content Marketing to use SEO keywords to optimize performance.

Marketing and Events:

• Collaborate cross-functionally to support marketing campaigns such as webinars, social media strategy and management, events, etc.
• Plan and coordinate seasonal promotions, events, and webinars.

General Support:

• Support/execute ad hoc requests for the Head of Marketing.
• Support/execute ad hoc requests for the Head of Growth Marketing.
• Support/execute ad hoc requests for key stakeholders
• Manage and update the invoice tracker.
• Provide support at the annual customer conference (will be required to travel during that time).

Education:

• Bachelor’s degree or college diploma (Communications, Business, Marketing, an asset). Brand experience a PLUS

Experience:

• Minimum 5 years of full-time professional experience, ideally in B2B technology marketing, sales, product management and/or strategic consulting.
• Minimum 1-2 years of working on Social Media Marketing tasks/responsibilities.
• Minimum 1 year working in video editing (preferred: experience using Camtasia or Adobe)

Skills:

• Strong communication skills, both written and verbal (solid writing skills is a must).
• Strong time management skills and ability to meet deadlines.
• Strong project management skills and ability to manage multiple projects at once.
• Ability to work well with a team and as an individual contributor.
• Ability to multi-task and work in a fast-paced environment.
• Ability to work independently and as part of a cross-functional team.
• Strong organizational skills.
• Ability to learn new technologies or strategies quickly.
• Soft Skills to build relationships with internal stakeholders

Travel:

This role will require attendance at CONNECT customer conference in November, which involves travel to the US. To meet this requirement, candidates must be legally authorized to travel to the US and re-enter Canada without restrictions.

• Competitive benefits Package (including Health & Dental benefits)
• Paid vacation and personal days
• Townhall meetings where all employees are encouraged to participate in open discussions
• Located on York University’s campus, easily accessible by transit (TTC, GO, etc.), walking distance to shopping and restaurants
• Outdoor lunch space, including picnic tables
• An active Social Events Committee (past events include annual seasonal parties, pool and bowling tournaments, karaoke nights, Game nights, BBQs, and more)
• Health and Wellness focus including virtual yoga classes and wellness webinars
• RRSP Matching Program after 2 years of employment
• Experience in a rapidly growing, socially responsible corporation

CMiC is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, CMiC will provide accommodation to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.