Marketing Automation Specialist

Digital; Winnipeg; On-site; CAD 90,000 - 140,000; Full time

Job summary

Digital is seeking an experienced Marketing Automation Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze. This strategic engagement requires hands-on migration planning, execution, and validation.

The candidate will review migration scope, map journeys, and guide both the client and technical team through end-to-end implementation, ensuring data integrity and campaign logic accuracy.

Qualifications

• Experience implementing Braze for customer engagement or lifecycle programs.
• Proven experience completing a migration from SFMC to Braze.
• Strong understanding of SFMC journeys, automations, segmentation, data structures, and campaign logic.
• Braze architecture, data models, audience management, campaign orchestration, and integrations.

Responsibilities

• Review and validate the proposed migration strategy, scope, effort estimates, and delivery plan.
• Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations and testing.
• Guide the client's technical team through the end-to-end migration process and provide expert direction throughout implementation.
• Map existing SFMC journeys, automations, segmentation logic, and messaging programs into Braze.
• Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery.
• Review migrated data, configurations, campaigns, and workflows to ensure accuracy and readiness for launch.

Skills

Braze

Migration planning

Client stakeholder management

Data mapping

Campaign orchestration

Tools

Salesforce Marketing Cloud (SFMC)

Job description

We are looking for an experienced Marketing Automation Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze.

This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation.

The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client's technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately.

Responsibilities

• Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan


• Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing


• Guide the client's technical team through the end-to-end migration process and provide expert direction throughout implementation


• Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze


• Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery


• Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch

Requirements

• Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs


• Proven experience completing a migration from Salesforce Marketing Cloud to Braze


• Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic


• Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations


• Ability to independently lead a migration and guide technical and client stakeholders through the process


• Braze certifications are strongly preferred and will be an important selection consideration


• US Central time business hours