Marketing Automation Specialist

Educators Financial Group; Toronto; Hybrid; CAD 65,000 - 70,000; Full time

Job summary

Join a leading financial services company as a Marketing Automation Specialist. In this role, you'll leverage Salesforce Marketing Cloud to optimize multi-channel marketing programs, collaborate across teams, and enhance client engagement. Enjoy hybrid work arrangements with excellent benefits and opportunities for professional development.

Benefits

Outstanding group health benefits

Defined benefits pension plan

Learning and development budget

Qualifications

• 3+ years of experience with Salesforce Marketing Cloud modules.
• Proficiency in data management and integration tools.
• Required certifications include Marketing Cloud Email Specialist.

Responsibilities

• Manage audience selection and segmentation using SFMC.
• Design and build marketing automation journeys.
• Monitor program performance and optimize based on KPIs.

Skills

HTML

CSS

AMPscript

SQL

Collaboration

Project Management

Communication

Education

University degree or college diploma in Marketing

Information Technology or related fields

Tools

Salesforce Marketing Cloud

MS Office

Job description

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Educators Financial Group is proud to be one of the 2024 Best Workplaces in Financial Services and Insurance and is currently growing again. We are looking for a Marketing Automation Specialist who will be responsible for the technical development, implementation, and optimization of multi-channel direct-to-client marketing programs within the Educator’s marketing automation platform (Salesforce Marketing Cloud). The position will report to the Marketing Manager, Client Experience.

Join our dynamic and supportive small team, where continuous learning, professional development and a proactive mindset are highly valued. Enjoy hybrid work arrangements (2 days in the office), outstanding group health benefits, a desirable defined benefits pension plan, a dedicated learning and development budget to support your growth and more. The annual salary range for the position is $65,000- $70,000.

As a Marketing Automation Specialist, you will :

• Serve as the in-house Salesforce Marketing Cloud (SFMC) subject matter expert (SME).
• Campaign design & development : collaborate across the Marketing Team and other departments to understand business needs and gather requirements to translate them into detailed technical requirements and design solutions leveraging core SFMC modules (i.e. Email Studio, Automation Studio, Journey Builder, Mobile Studio, etc.).
• Data management : manage audience selection and segmentation by using SFMC to create data extensions and suppression lists to deliver accurately targeted and personalized programs to market. Comply with data privacy policies (i.e. CASL).
• Journeys : design, build, test, flawlessly activate, and continuously optimize journeys to enhance client engagement and / or internal experience.
• Email : build, test and flawlessly deploy campaigns while continuously testing new functionality to improve client experience.
• Automation : recommend and / or collaborate with others to identify new opportunities or improve upon existing workflows to enhance client experience.
• Quality Assurance : ensure the quality and accuracy of initiatives leveraging SFMC.
• Documentation : document processes and automations for future reference.
• Monitor program performance using reporting tools to ensure programs are working as designed and are meeting objectives; build and maintain reports and dashboards; provide recommendations to improve future program KPIs.

Qualifications

• University degree or college diploma in Marketing, Information Technology or related fields preferred.
• 3+ years of experience working with Salesforce Marketing Cloud modules including hands-on experience with Email Studio, Automation Studio, Journey Builder, Contact Builder, Audience Builder, etc.
• Required certifications : Marketing Cloud Email Specialist.
• Other desirable certifications an asset, such as : Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Administrator.
• Required technical skills : proficiency in HTML, CSS, AMPscript, and SQL. Strong understanding of data integration tools and APIs within Salesforce Marketing Cloud. Proficiency in MS Office applications including Outlook, Excel and Word.
• Experience with creating multi-channel, marketing automation campaigns / solutions.
• Experience with data management and integration tools is a plus.
• Strong relationship building skills (ability to collaborate cross functionally).
• Excellent project / time management skills (i.e., ability to prioritize projects and works well under pressure).
• Detail oriented, excellent testing / QA skills, and takes pride in delivering quality work.
• Excellent communications (verbal / written) skills; ability to explain technical solutions to non-technical stakeholders.
• Knowledge and / or experience working in financial services an asset.

Interested in applying for this position?

To apply, submit your cover letter and resume by email with the job title and area in the subject line to [emailprotected] . Only selected candidates will be contacted.

Educators Financial Group is committed to fostering an inclusive workforce that reflects the diversity of our clients and communities. We actively seek and welcome applications from diverse people. In that respect, Educators Financial Group strives to ensure that all recruiting processes are non-discriminatory and barrier-free. We are committed to accommodating applicants with disabilities during the recruitment and selection process. If you are selected for an interview and require accommodation in respect of the materials or procedures used at any time during the process, please notify Educators Financial Group at [emailprotected] so appropriate arrangements can be made.

Educators Financial Group values the participation of members with various backgrounds and lived experiences. When submitting your resume & cover letter for a job vacancy, while it's voluntary, we welcome the opportunity for you to self-identify in your application.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing

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