Specialist, Marketing Automation

Fairstone Bank; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Fairstone Bank is seeking a Specialist in Marketing Automation to enhance client engagement through innovative email and SMS campaigns. This temporary role, integral to fostering customer journeys, combines strategic thinking with technical skills in a collaborative environment. Ideal candidates possess a strong background in digital marketing with an emphasis on automation and analytics, ready to contribute to a valued team recognized as one of Montreal's Top Employers for 2025.

Benefits

Work-Life Balance

Access to Fairstone Academy for training

Qualifications

• 3-5+ years of digital marketing experience, especially in marketing automation or email marketing.
• Strong technical skills in HTML and CSS for email deployment.
• Experience in designing user-journey funnels.

Responsibilities

• Develop and execute email and SMS marketing campaigns.
• Collaborate with stakeholders to implement data-driven email journeys.
• Optimize conversion points using data and A/B testing.

Skills

Digital marketing

HTML

CSS

Analytical skills

Problem-solving

Education

Bachelor’s degree or College diploma in a related field

Tools

Google Analytics

Pinpoint

Mailchimp

Job description

Join to apply for the Specialist, Marketing Automation role at Fairstone Bank.

5 days ago - Be among the first 25 applicants.

Get AI-powered advice on this job and more exclusive features.

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team! We are currently looking for a Specialist, Marketing Automation, to join our team reporting to the Director, Digital Marketing. This is a one-year temporary contract role.

As a Specialist, Marketing Automation, you will be responsible for building and developing customer journeys and marketing automation campaigns for email, in-app, push notifications, and content cards, while optimizing and reporting on performance. You will have the capabilities to develop, implement, and deploy complex HTML email builds while ensuring a flawless user experience. The role aims to achieve growth targets while improving segmentation, personalization, customer attraction, engagement, renewal, and retention. You will also work on larger initiatives like the Enterprise Automation project and User Centric Database, gaining exposure to industry-leading tools.

Join our inclusive workplace where diverse perspectives drive innovation and excellence.

WHY JOIN US?

We are proud to be one of Montreal's Top Employers for 2025, recognized by Canada's Top 100 Employers.

We Offer

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
• Development: Access to Fairstone Academy for comprehensive training and skill development.

WHAT WILL YOU WORK ON?

• Providing thought leadership and strategy on new campaign opportunities and optimization techniques to grow email and SMS programs, evaluating performance to refine company goals.
• Leading the development and execution of email and SMS marketing campaigns, including segmentation, testing, deployment, optimization, tracking, and reporting across all business lines.
• Collaborating with stakeholders to gather needs, prioritize opportunities, and implement data-driven email journeys using marketing automation tools.
• Developing strategies to increase customer lifetime value through targeted communication funnels.
• Optimizing conversion points across channels using data and A/B test results.
• Monitoring industry trends and best practices to inform growth strategies.
• Spearheading marketing automation initiatives, including strategy, infrastructure, and growth.
• Implementing continuous process improvements for efficiency and data accuracy.
• Managing customer data, lists, and segments to ensure relevant communications.
• Troubleshooting errors with internal and external teams.
• Creating mobile-responsive email templates in HTML with content from the content team.
• Supporting email migration strategies and project management.
• Ensuring compliance with privacy, confidentiality, and marketing regulations, including CASL.

WHO ARE WE LOOKING FOR?

• 3-5+ years of digital marketing experience, especially in marketing automation or email marketing platforms.
• Bachelor’s degree or College diploma in a related field.
• Strong technical skills in HTML and CSS for email deployment.
• Experience in designing user-journey funnels for cross-selling and up-selling.
• Ability to operate in agile/sprint environments, managing multiple tasks effectively.
• Proficiency with email marketing platforms such as Pinpoint and Mailchimp.
• Strong analytical skills and experience with Google Analytics.
• Problem-solving aptitude with a solutions-led approach.
• Understanding of marketing and sales workflows.
• Excellent communication skills and ability to collaborate with diverse teams.
• Organizational skills to handle multiple deadlines with accuracy and efficiency.
• Experience in the financial services industry is a plus.

ADDITIONAL INFORMATION

We are proud to be recognized as Montreal's Top Employers for 2025.

Learn more about us at Fairstone.

Follow us on LinkedIn.

If you prefer communication in French or English, please specify your preference in your application.

Fairstone is an equal opportunity employer, committed to accommodating individuals with disabilities. We encourage applications from Aboriginals, visible minorities, and disabled individuals.

Time Type: Full time

Job Type: Temporary (Fixed Term)

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Information Technology

Referrals can double your chances of interviews at Fairstone Bank.