Marketing Automation Specialist

卡来; Old Toronto; Hybrid; CAD 60,000 - 95,000; Full time

Job summary

Join a forward-thinking company as a Marketing Automation Specialist, where you'll transform campaign strategies into actionable workflows. Collaborate with Campaign Managers to create automated emails, landing pages, and lead workflows that enhance the customer journey. This role emphasizes technical execution, requiring a keen eye for detail and a collaborative spirit. You'll analyze performance data to refine workflows and ensure effective communication with stakeholders. With a strong focus on innovation and teamwork, this position offers a unique opportunity to contribute to impactful marketing initiatives while enjoying a supportive work environment that values work-life balance and professional growth.

Benefits

100% paid health, dental, and vision coverage

RRSP contribution match (100% up to 4%)

35 days paid time off

Work Away opportunity for 10 weeks

18 weeks paid parental leave

5 days paid yearly to volunteer

$5,250 tuition reimbursement

Wellness Rewards Program

On-demand career development options

Qualifications

• 4+ years of experience in email marketing and automation.
• Advanced experience with marketing automation platforms like Eloqua or HubSpot.

Responsibilities

• Build and execute automated marketing workflows using Eloqua.
• Implement A/B testing and manage campaigns using complex workflow logic.

Skills

Email Marketing

Marketing Automation

Data Analysis

HTML

CSS

Communication Skills

Detail-oriented

Education

Bachelor's Degree in Marketing or related field

Tools

Eloqua

Salesforce

Sitecore

GoToWebinar

ON24

Job description

Marketing Automation Specialist

Job Description:

Are you someone who loves building clean, effective email marketing automation workflows that help marketers deliver the right message at the right time? At Sage, our Marketing Automation Specialists turn strategy into action—translating campaign strategy into targeted, high-performing automated programs.

This is a focused, technically hands-on execution role—you won’t be creating campaign strategy or content. You’ll work closely with Campaign Managers, using their assets and audience plans to build automated emails, landing pages, gated forms, and lead workflows that support the customer journey. You’ll also analyze performance data from your automation builds to identify workflow issues and advise on improvements. You’ll thrive here if you’re not just technically sharp, but also a thoughtful collaborator. You’ll help Campaign Managers shape their ideas into executable workflows—advising on what’s possible, setting realistic expectations, and building trust with your stakeholders through consistency and attention to detail. If you enjoy learning, navigating grey areas, and having real conversations (not just managing tickets), this is your role.

Minimum Qualifications

• 4 years of experience in email marketing and marketing automation.

• Advanced experience with a marketing automation platform (example: Eloqua, Marketo, HubSpot, Pardot or similar)

• Strong understanding of data flow in marketing automation, including building nurture campaigns and executing segmentation and personalization within the MAP

• Experience analyzing campaign performance within a MAP, with the ability to speak to measurement criteria (e.g., deliverability, conversions, drop-offs) and how insights inform future workflows

• Basic HTML and CSS skills for navigating and making light adjustments to existing email templates—this role does not involve coding emails from scratch

• Effective communication skills, with the ability to clearly articulate your experience, ideas, and approach when collaborating with others or walking through your work

• Detail-oriented and organized, with the ability to manage multiple priorities and collaborate across teams

Location Requirement: Hybrid; 3 days per week from our Vancouver or Toronto office

Key Responsibilities:

Key Responsibilities:

• Build and execute automated marketing workflows using a marketing automation platform (we use Eloqua), including email journeys, landing pages, and forms

• Implement A/B testing, personalization, and dynamic content to support engagement goals set by Campaign Managers

• Manage both once-off and always-on campaigns using complex workflow logic and data-driven triggers

• Configure and maintain lead flow between the marketing automation platform and Salesforce, ensuring accuracy and compliance.

• Create and update campaign landing pages in Sitecore, integrate Gated Content forms, and set up webinar automation using tools like GoToWebinar and ON24.

• Troubleshoot and refine automation workflows to ensure accurate delivery, timing, and segmentation.

• Partner with Campaign Managers to advise on automation flow design based on campaign goals—offering input on how to technically implement segmentation within the MAP, structure nurture journeys, and share performance insights (e.g., deliverability, drop-offs)

Why Sage? What's In it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://www.sage.com/en-gb/sage-copilot/#features

You'll have the opportunity to grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.

Benefits? We have plenty...

• 100% paid premiums for health, dental, and vision coverage

• RRSP contribution match (100% up to 4%)

• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)

• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date

• 5 days paid yearly to volunteer (through Sage Foundation)

• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date

• Sage Wellness Rewards Program (annual fitness reimbursement)

• Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$60,000 to C$95,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

#LI-CH1

Function:

Performance Marketing

Country:

Canada

Office Location:

Toronto

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-ca/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [e-mail].

Learn more about DEI at Sage:sage.com/en-ca/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.