Marketing Associate, Marine & Special Markets

YAMAHA MOTOR CANADA LTD.; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Health benefits

Employee assistance program

Sales/bonus incentives

RRSP matching

Life/STD/LTD insurance

Parental leave top-up

Education assistance

Product purchase program

Job summary

Yamaha Motor Canada Ltd. seeks a Marketing & Brand Development professional to lead campaigns for Outboard, Sport Boat and WaveRunner lines. You will create promotional materials, craft marine-focused content, and collaborate with OEM and government partners to grow the Yamaha brand in Canada.

The role requires 3–5 years of marketing experience with a focus on digital channels, strong copywriting, and the ability to manage budgets and events. Hybrid work in Greater Toronto Area is offered.

Qualifications

• Marketing, journalism, communications or related degree required.
• Minimum 3–5 years marketing experience, preferably in marine/outdoor sectors.
• Proven ability to manage digital media and marketing channels.
• Strong copywriting and content development skills.
• Bilingualism in French/English is an asset.

Responsibilities

• Oversee marketing projects for Outboard, Sport Boat and WaveRunner lines and accessories.
• Develop promotional materials for print, TV, radio, and digital platforms.
• Create marine content to support digital marketing campaigns and campaigns.
• Coordinate with OEM, commercial and government partners on marketing strategy.
• Manage media outreach, influencers, and industry partnerships.
• Plan and administer annual marketing budgets for the product lines.

Skills

Marketing concepts

Digital marketing

Copywriting

Time management

Organization

Communication

Education

Post-Secondary degree

Marketing/Communications focus

Tools

Adobe Creative Cloud

Google Analytics

Meta Ads

Google Ads

MS Office

Job description

Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.
Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.

Position Information

• Department: Marketing & Brand Development
• Location: 480 Gordon Baker Road
• Hybrid
• Status: Full Time
• Reports to: Team Lead, Product Marketing

Summary Of Responsibilities

Oversee marketing projects for Outboard, Sport Boat and WaveRunner product lines and accessories, including promotional materials, content development and event support. Support Yamaha’s OEM, commercial and government initiatives. Grow the Yamaha brand in Canada through influencers, boat builders and industry stakeholders. Evaluate marketing ROI and recommend actions. Manage budgets for marine sponsorship, promotion and public relations for products, rigging and accessories. Partner with product planning, accessories, sales and technical teams to align marketing with positioning and sales priorities. Communicate strategies and results to the broader marketing team and key stakeholders, and model Accelerate Together values daily.

Key Duties And Responsibilities

• Develop and produce corporate and dealer showroom promotional materials for print, TV, radio and/or digital platforms, including opportunities for cross promotion to expand Yamaha’s presence in the market.
• Develop and produce marine content to support digital marketing efforts and marketing campaigns, promoting products, rigging, accessories, lifestyle and experiences.
• Work closely with the Marine OEM & Special Markets sales team to develop Yamaha’s strategy to ensure it is well represented with OEM, commercial and government partners, as well as identify opportunities to grow this area of the business. Develop content and marketing materials in support of these efforts.
• Manage media, influencer and industry outreach, including creation and distribution of news releases, coordination of product testing, and planning of media events. Provide recommendations on partners and deliverables to ensure business value and marketing impact.
• Work with events associate on consumer shows and corporate events, including unit logistics support.
• Plan and administer annual marketing budget(s) for Outboard, Sport Boat and WaveRunner (products & accessories).

Education Requirements And/or Experience Requirements

• Degree/Diploma: Post-Secondary, University preferred
• Program of Study: Marketing, journalism, communications or related
• Years of Experience: 3-5 Years
• Type of Experience: Marine products preferred (Outboard motors, WaveRunners, sportboat); marketing preferred

Skills And Abilities

• A comprehensive understanding of the industry and our customer.
• Understanding of marketing concepts and experience with managing digital media and other marketing communication channels.
• Outstanding time management, organization and communication skills
• Proficient in business and creative writing, specifically copywriting for digital/print advertising.
• Ability to multi-task and work independently with a high degree of initiative
• Excellent in MS Office and basic understanding of Adobe Creative Cloud, digital marketing tools (Meta ads, Google analytics, Google Ads), and social media savvy.
• Outgoing personality
• Process driven
• Bilingualism in French/English an asset

Travel And Overtime Requirements

• Occasional travel in support of conferences, shows and new product launches.
• Occasional overtime required to support conferences, launches and shows.

Driving Requirements

• Must hold valid Ontario G licence in order to occasionally operate company vehicle.

Expected salary: $55,000 - $65,000/per annum

Beyond Base Salary, Our Total Rewards Program Includes

• 100% employer‑paid health and dental benefits
• Employee assistance program
• Corporate bonus incentive + sales bonus (for applicable roles)
• RRSP with employer DPSP match (up to 5% of base salary)
• Employee‑paid STD, LTD, and life/dependent insurance
• Parental/maternal leave top‑up programs
• Product experience/engagement events
• Employee recognition program (Accelerate Together)
• Educational assistance
• Employee product purchase and rental program perks
• Kando‑driven corporate culture, recognized as a top GTA employer

This posting reflects a newly created vacancy within our organization. Artificial Intelligence (AI) tools may be used to support certain stages of the recruitment process, including applicant screening, assessment, or selection. All AI‑assisted activities are overseen by our recruitment team to ensure fairness, equity, and transparency.

Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.