Marketing Analytics Specialist

Deep Trekker Inc.; Kitchener; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Analytics Specialist to lead data strategy and implementation. This role involves managing analytics platforms, providing insights, and collaborating across teams to enhance decision-making. You will oversee Google Analytics 4, conduct audits, and develop documentation, all while synthesizing data from multiple sources to optimize business performance. Join a dynamic team shaping the future of underwater robotics and contribute to impactful data-driven solutions. If you are passionate about analytics and eager to drive growth, this opportunity is perfect for you.

Benefits

Competitive salary and benefits package

Flexible work options

Opportunities for professional development

RRSP matching

Dynamic and innovative team environment

Qualifications

• 2+ years of experience with Google Analytics 4, including implementation and reporting.
• 4+ years in data analytics with expertise in digital analytics tools.

Responsibilities

• Oversee implementation and management of Google Analytics 4.
• Analyze user behavior and provide actionable insights for optimization.

Skills

Google Analytics 4 (GA4)

Data Analytics

Google Tag Manager (GTM)

A/B Testing

Digital Marketing

Communication Skills

Education

Google Analytics Certification

Tools

Mixpanel

Salesforce Cloud

Tableau

Power BI

Job description

Please note: This is a hybrid role based in Kitchener, Ontario. Only candidates able to work onsite a minimum of three days per week will be considered. Meeting this requirement is essential for eligibility.

About Deep Trekker:

Deep Trekker is a global leader in providing innovative underwater robotics solutions for diverse industries, including aquaculture, infrastructure inspection, public safety, and environmental monitoring. Our cutting-edge products empower professionals to tackle challenging underwater environments with confidence and precision.

As part of our mission to deliver world-class solutions, we are looking for a Marketing Analytics Specialist to join our team and help us harness the power of data to drive decision-making, improve customer experiences, and optimize business performance.

About the Role:

We are seeking a highly skilled and motivated Marketing Analytics Specialist to take ownership of our data strategy and implementation. In this role, you will play a pivotal role in managing analytics platforms, providing actionable insights, and ensuring data accuracy and reliability. You’ll collaborate across teams to support strategic decision-making and deliver impactful data-driven solutions.

Key Responsibilities:

Analytics Strategy & Implementation:

• Act as the primary expert in Google Analytics 4 (GA4), overseeing its implementation, configuration, and management.
• Conduct comprehensive audits of analytics setups and recommend optimization strategies to enhance data quality and tracking.
• Manage and maintain Google Tag Manager (GTM) to ensure robust and accurate tracking across platforms.
• Develop and maintain documentation, including tracking specifications, dashboards, and reporting frameworks.
• Synthesize data from multiple sources (e.g., CRM, marketing platforms, sales data) to provide a comprehensive view of performance.

Insights, Analysis & Reporting:

• Analyze user behavior, conversion funnels, and customer journeys to identify opportunities for growth and optimization.
• Design and deliver dashboards, reports, and visualizations tailored to stakeholders across the organization.
• Monitor KPIs and provide actionable recommendations to improve business outcomes.
• Regularly present insights and findings to technical and non-technical audiences.

Optimization & Testing:

• Collaborate with marketing, sales, and product teams on A/B testing initiatives, providing data-driven analysis and recommendations.
• Ensure accurate tracking of experiments and seamless measurement of results.
• Partner with marketing to iterate on campaigns and strategies based on data-driven outcomes.

Requirements:

• 2+ years of experience with Google Analytics 4 (GA4), including implementation, configuration, and reporting.
• 4+ years of experience in data analytics, with expertise in digital analytics tools (e.g., Google Analytics, Mixpanel, or similar platforms).
• Advanced knowledge of Google Tag Manager (GTM) for implementing and managing tracking solutions.
• Familiarity with A/B testing and optimization platforms (e.g., Optimizely) is a strong asset.
• Solid understanding of digital marketing, customer journeys, and conversion optimization.
• Excellent analytical and communication skills, with the ability to translate complex data into actionable insights.
• Google Analytics certifications or similar credentials (required).

What Makes You Stand Out:

• Previous experience in enterprise technology environments, especially within search, content, or document management systems.
• Knowledge of Salesforce Cloud, ServiceNow, Adobe, or Sitecore will be advantageous.
• You don’t need to tick every box; if you're passionate and think you can bring a new perspective to the role, we encourage you to apply.

Nice to Have:

• Experience with tools like Hyros, Tableau, or Power BI.
• Familiarity with CRM platforms and sales analytics.
• Exposure to data integration and ETL tools.

What We Offer:

• A chance to work with a dynamic and innovative team shaping the future of underwater robotics
• Competitive salary and benefits package
• Opportunities for professional development and growth
• Flexible work options
• RRSP matching

Dive into Deep Trekker!

At Deep Trekker, we believe in empowering our team to explore new depths of innovation and efficiency. We are committed to fostering a culture where diversity and unique perspectives are valued and celebrated. We encourage all qualified candidates to apply, regardless of age, gender identity, disability, or ethnic background. Join us in pushing the boundaries of underwater exploration and technology.

Thank you for considering a career at Deep Trekker. We are excited to see how you can make waves with us!