Marketing Analyst Intern - Parts & Service and Customer Experience

Ford; Oakville; Hybrid; CAD 31,000 - 48,000; Full time

Job summary

Ford Motor Company of Canada, Limited, headquartered in Oakville, Ontario, is seeking a student-friendly role to support 2027 work streams, dealer programs, and CX initiatives. The position emphasizes data analysis, stakeholder collaboration, and cross-channel marketing activities within Parts & Service.

The role requires an undergraduate/graduate business degree in progress, strong Excel/PowerPoint skills, and the ability to work in a hybrid setup with four in-office days per week.

Qualifications

• Undergraduate or Graduate Business degree in progress.
• Demonstrated communication, interpersonal, and analytical skills.
• Strong computer skills including Microsoft Excel, Word, PowerPoint.
• Automotive work and previous work experience considered an asset.
• Ability to work independently and manage time effectively.

Responsibilities

• Support new 2027 work streams, including parts discount programs and new sales channels for parts, contributing to both analytical work and execution of project plans.
• Analyze and report on key areas of Ford's Parts & Service Marketing business, such as eCommerce activation and dealer websites.
• Partner with the Accessories Manager on initiatives such as Dealer Satisfaction Survey and pricing studies.
• Develop, publish, and communicate Dealer Product Knowledge assets.
• Support development and reporting for additional programs (Oil, Tire, Brake).
• Help maintain Dealer and consumer communication platforms across B2B, B2C, and eCommerce channels.

Skills

Communication

Interpersonal

Analytical

Excel

Word

PowerPoint

Automotive experience

Education

Undergraduate or Graduate Business degree in progress

Tools

Excel

Word

PowerPoint

Job description

Ford Motor Company of Canada, Limited is a national manufacturer and distributor of automobiles and automotive service parts headquartered in Oakville, Ontario and is an integral part of the international Ford Motor Company organization.

A resume and transcript are required as part of your application.

Candidates must be available May to August 2027 and be returning to school in the Fall.

Work Location: Oakville

Work Model: Hybrid, 4 days in office per week

What You’ll Do

The primary responsibilities for this position include but are not limited to:

• Support new 2027 work streams, including parts discount programs and new sales channels for parts, contributing to both analytical work and execution of project plans.

• Analyze and report on key areas of Ford's Parts & Service Marketing business, such as eCommerce activation, the wholesale parts industry, Ford Dealer websites, Quick Lane operations, and customer offers.

• Partner with the Accessories Manager on initiatives such as:

  • Preparing, communicating, and reporting on the Dealer Satisfaction Survey

  • Reviewing the Dealer portal and recommending improvements

  • Reviewing Dealer-installed option pricing and installation times

  • Developing, publishing, and communicating Dealer Product Knowledge assets

  • Conducting Accessories pricing studies and other related analyses

• Support development and reporting for additional programs, such as Oil, Tire, and Brake.

• Help maintain Dealer and consumer communication platforms across B2B, B2C, and eCommerce channels.

• Provide administrative support, including annual internal control requirements.

• Collaborate with internal stakeholders — including Ford Protect, Quick Lane, Wholesale, Accessories, and Ford Parts Brand — to understand their needs and support broader department goals.

• Support the Customer Experience (CX) Team in planning and executing quarterly projects related to Ford Guest Experience, Learn & Drive, Mobile Service, Pickup & Delivery, and Ford Rewards.

• Use the OneCX Guest Feedback Platform to identify trends and uncover opportunities to improve customer satisfaction.

You’ll Have:

Basic Qualifications

• Undergraduate or Graduate Business degree (B.Comm, BBA, or MBA) in progress.

Even better you'll have...

• Demonstrated communication, interpersonal, and analytical skills.
• Ability to deliver assignments with a value-add mind-set.
• Strong computer skills including Microsoft Excel, Word, PowerPoint
• Automotive work and previous work experience considered an asset.
• Ability to work independently and manage time effectively

For Undergraduate students, the expected hourly pay range for this position is $22.25 - $30.12
For Graduate students, the expected hourly pay range for this position is $31.72 - $34.89.

This posting is for an existing vacancy within our team.

Ford of Canada is an Equal Opportunity Employer and is committed to a culturally diverse workforce. Accommodations for applicants with disabilities throughout the recruitment, selection and / or assessment processes, where needed, are available upon request. Please inform Human Resources of the nature of any accommodation(s) that you may require. Candidates for this position must be legally entitled to work in Canada. Ford Motor Company of Canada, Limited does not sponsor work permit application. We thank all applicants for their interest, but only those selected for an interview will be contacted.