Marketing Intern - Connected Services

Ford - Lincoln Veteran Careers Program; Oakville; Hybrid; CAD 31,000 - 48,000; Full time

Job summary

Ford Motor Company of Canada, Limited in Oakville, Ontario is seeking an internship for May–August 2027. The role combines Connected Services Product Marketing and Marketing Communications, with a hybrid work model; onsite four days a week may be required for some candidates.

Interns are expected to be enrolled in a undergraduate or graduate business program and may be bilingual in French and English. Compensation includes hourly pay ranges for undergrad and grad tracks in Canada.

Qualifications

• Undergraduate or Graduate Business degree in progress (B.Comm, BBA, or MBA).
• Bilingual in French and English is preferred.
• Strong communication and analytical skills.
• Proficiency in Microsoft Excel, Word and PowerPoint.

Responsibilities

• Assist in reviewing and updating Connected Services dealer materials.
• Support the in-dealership connected services coaching program.
• Monitor, analyze, and report on KPIs such as app activation, feature usage and conversions.
• Develop an internal data reporting communication strategy.
• Attend marketing events and observe customer/dealer engagement.
• Conduct market research and competitive analysis for Canadian market.
• Collaborate with cross-functional teams to ensure consistent messaging.
• Draft, edit, and proofread marketing materials including CRM emails and website copy.

Skills

French-English bilingual

Communication skills

Analytical skills

Time management

Education

Undergraduate or Graduate Business degree in progress

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

Ford Motor Company of Canada, Limited is a national manufacturer and distributor of automobiles and automotive service parts headquartered in Oakville, Ontario and is an integral part of the international Ford Motor Company organization.

If you have the drive and want the excitement of a challenging internship,

Candidates must be available May to August 2027 and be returning to school in the Fall.

Work Location: Oakville

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

What You’ll Do

Connected Services Product Marketing responsibilities could include:

• Assist in reviewing and updating Connected Services dealer materials
• Support the in-dealership connected services coaching program
• Monitor, analyze, and report on key performance indicators (KPIs) such as app activation rates, feature usage, and conversions
• Develop an internal data reporting communication strategy
• Attend marketing events and observe customer/dealer engagement with connected services products
• Conduct market research and competitive analysis on tech and automotive subscription services to identify emerging trends and opportunities in the Canadian market.
• Work closely with cross-functional partners, including our US counterparts, Vehicle Line Marketing, Field Operations and the Customer Care team to ensure a seamless customer journey
• Support the launch of new training events and materials

Connected Services Marketing Communications responsibilities could include:

• Assist in drafting, editing, and proofreading various marketing materials, including CRM emails, in-app messages, website copy, press releases as well in as internal stakeholder communications.
• Support the creation of engaging visual content by gathering and organizing images, videos, and graphics for campaigns.
• Liaise with Xerox creative team in managing creative assets adaptation.
• Help update and maintain content on the FMCDealer website.
• Participate in content brainstorming sessions to develop fresh ideas and messaging strategies.
• Conduct market research on competitors, industry trends, and target audience demographics.
• Organize and maintain digital asset libraries (e.g., photos, videos, brand guidelines).
• Collaborate with cross-functional teams to ensure consistent messaging across all channels.
• Identify best practices and emerging communication strategies.

You’ll Have:

Basic Qualifications

• Undergraduate or Graduate Business degree (B.Comm, BBA, or MBA) in progress.

Even better you'll have...

• Bilingual in French and English
• Demonstrated communication, interpersonal, and analytical skills.
• Ability to deliver assignments with a value-add mind-set.
• Proficiency in Microsoft Excel, Word, and PowerPoint
• Automotive work and previous work experience considered an asset.
• Ability to work independently and manage time effectively

For Undergraduate students, the expected hourly pay range for this position is $22.25 - $30.12
For Graduate students, the expected hourly pay range for this position is $31.72 - $34.89.

This posting is for an existing vacancy within our team.

Ford of Canada is an Equal Opportunity Employer and is committed to a culturally diverse workforce.

Accommodations for applicants with disabilities throughout the recruitment, selection and / or assessment processes, where needed, are available upon request. Please inform Human Resources of the nature of any accommodation(s) that you may require.

Candidates for this position must be legally entitled to work in Canada. Ford Motor Company of Canada, Limited does not sponsor work permit application.

We thank all applicants for their interest, but only those selected for an interview will be contacted.

#Hybrid

#LI-NJ1