Digital Marketing Manager

Roadpost; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Flexible Work

Comprehensive Benefits

Vacation & Sick Days

Growth Budget

Inclusive Culture

Job summary

Roadpost, Inc. is seeking a Digital Marketing Manager to grow and protect BlueCosmo’s airtime subscriber base through data‑driven digital strategies.

You’ll own lifecycle campaigns, manage e‑commerce and Amazon initiatives, and drive improvements in conversion, churn, and acquisition while coordinating with design and product teams. You will leverage AI, GA4, and automation to optimize performance and ensure a service‑first experience across channels, with a hybrid work model and a strong focus

Qualifications

• 5–7 years in digital marketing, with ownership of measurable outcomes.
• Strong expertise in Google and Amazon ads, including AI features.
• Experience with email/SMS lifecycle campaigns and retention.
• Proficiency in e‑commerce marketing, listings, and A/B tests.
• Knowledge of AI-enabled marketing tools to boost productivity.

Responsibilities

• Develop and optimize email and SMS campaigns for onboarding, renewal, and win-back.
• Plan and manage e-commerce and Amazon campaigns within budgets and KPIs.
• Improve website and product pages for better conversion and ROAS.
• Direct paid media partners while owning in‑house execution.
• Leverage GA4 and attribution to drive data‑backed decisions.
• Lead end‑to‑end campaigns from briefing to post‑campaign review.
• Identify automation opportunities to improve efficiency while protecting brand.

Skills

Google Ads mastery

Amazon Ads mastery

Lifecycle marketing

E-commerce optimization

AI & automation

Project ownership

Digital marketing versatility

Tools

Klaviyo

HubSpot

GA4

Helium 10

Pacvue

Job description

Who We Are

At BlueCosmo, we keep people connected where cell coverage ends. From remote adventures to critical business operations, we provide satellite phones, messengers, and data solutions that help people stay connected when it matters most.

As a Roadpost brand, we partner with leading satellite networks, including Iridium and Inmarsat, and offer trusted products like ZOLEO. But we’re more than just a hardware retailer; our business is built on lasting subscriber relationships, with recurring airtime services at the heart of what we do.

We’re focused on growing that connection – bringing new customers on board, keeping existing subscribers engaged, and delivering reliable communication beyond the reach of cellular networks.

Why This Role Matters

As Digital Marketing Manager, you will play a key role in growing and protecting BlueCosmo’s airtime subscriber base through effective digital marketing strategies. Balancing disciplined customer acquisition with long-term subscriber retention, you’ll independently manage initiatives that strengthen our recurring‑revenue business.

Working closely with internal stakeholders and creative partners, you’ll translate business objectives into measurable marketing outcomes, ensuring our digital channels deliver sustainable growth and a compelling customer experience.

What You’ll Do

• Keep Subscribers Coming Back. Develop and optimize email and SMS lifecycle campaigns, including onboarding, renewal, and win‑back programs, to reduce churn, improve re‑activation, and increase subscriber lifetime value.
• Execute Acquisition Campaigns. Plan and manage e‑commerce and Amazon campaigns, including hardware‑with‑service offers, to drive profitable subscriber growth. Define KPIs, work within assigned budgets, and own the cost of acquisition against return targets.
• Optimize E‑Commerce and Digital Experiences. Improve website and Amazon conversion through product listings, airtime plan pages, checkout flows, and A/B testing. Coordinate the website’s shift toward a service‑first experience, working with designers and stakeholders to deliver improvements.
• Own Google Ads and Amazon Ads Execution. Independently build, launch, and optimize campaigns on both platforms. Use platform‑native AI and automation to improve bidding, targeting, and budget efficiency, and explain performance through ROAS, CAC, and profitability. Direct paid media agencies and creative partners while retaining hands‑on ownership of in‑house execution.
• Put AI to Work. Use AI tools to streamline campaign development, content creation, reporting, and creative concepts. Identify automation opportunities that improve efficiency while maintaining quality and brand consistency.
• Turn Data into Decisions. Use GA4, advertising analytics, and conversion tracking to monitor KPIs, evaluate performance, and recommend improvements based on reliable data.
• Own Campaign Execution. Independently manage marketing initiatives from briefing through launch and post‑campaign review. Coordinate stakeholders, address risks proactively, and apply learnings to improve future results.

What You Bring

• Relevant Background. 5‑7 years of hands‑on digital marketing experience, ideally in e‑commerce, direct‑to‑consumer, or subscription‑based businesses, with demonstrated ownership of measurable marketing outcomes.
• Google and Amazon Ad Mastery (Essential). Deep, hands‑on expertise in both platforms, including independent campaign execution, optimization, measurement, and practical use of their AI‑powered features, is required.
• Lifecycle Marketing Expertise. Experience with email and SMS automation, subscriber retention, and re‑activation using Klaviyo, HubSpot, or similar platforms.
• E‑Commerce and Conversion Optimization. Experience with Amazon Seller or Vendor Central, product listing optimization, landing pages, and A/B testing. Familiarity with Helium 10 or Pacvue is an asset.
• AI and Automation. Practical experience using tools such as ChatGPT, Claude, or AI‑enabled marketing platforms to improve productivity and marketing execution.
• Project Ownership and Collaboration. Strong organizational and communication skills, with the ability to independently manage initiatives, coordinate stakeholders, and resolve challenges.
• Digital Marketing Versatility. Sound brand and content judgment, with familiarity in SEO, Shopify, or other content management systems. Experience in outdoor/adventure, travel, maritime, or technology and hardware is an asset.

What Success Looks Like

• Within 3 Months. You’ve assessed existing marketing performance, identified opportunities, and implemented initial improvements across acquisition, retention, and conversion.
• Within 6 Months. Your initiatives are delivering measurable improvements in churn, re‑activation, conversion, and acquisition efficiency, with website optimization progressing on schedule.
• Within 12 Months. You’ve contributed to a stable, growing subscriber base, stronger marketing returns, and an improved service‑first website experience.

What We Offer

• Salary Range. $85,000 - $100,000 CAD base salary.
• Flexible Work. A hybrid model; balancing collaboration and lifestyle flexibility.
• Comprehensive Benefits. Health, dental, and flexible spending accounts tailored to your needs.
• Time to Recharge. Vacation and sick days to help you rest, recharge, and stay well.
• Growth Investment. A continuous learning environment backed by a professional development budget.
• Inclusive by Nature. A values‑driven workplace where diverse perspectives are celebrated.

Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates.

We are committed to fostering an inclusive, accessible workplace.

We’re happy to provide reasonable accommodations throughout the recruitment process.