Marketing Technology Lead Developer

O2E Brands Inc.; Toronto, Vancouver; Hybrid; CAD 110,000 - 130,000; Full time

Benefits offered by this job

Health & Dental

Professional Growth

Wellness initiatives

Hybrid work model

Office gym access

Job summary

O2E Brands Inc. seeks a strategic Marketing Technology Lead Developer to own the technical direction of our digital properties and MarTech ecosystem.

You will drive a high-performance website for user acquisition while ensuring clean, scalable, and secure architecture across integrated systems. You will lead Webflow frontend architecture, performance, and data flow with Google Tag Manager, HubSpot, and Salesforce, enabling rapid experimentation and real-time personalization.

Qualifications

• 5-8+ years of web development experience in B2C, SaaS, or high-growth environments.
• Experience vetting, onboarding, and governing third-party MarTech software including CDPs and CRM personalization engines.
• Deep experience building scalable, modular Webflow architectures, custom code components, injection, API integrations.
• Growth mindset with CRO, web performance tuning, data accuracy, and AI/Agentic marketing approaches.
• Experience leading technical execution, code reviews, and coordinating releases across DEV, QA, and UX teams.

Responsibilities

• Act as the primary full-stack technical lead for evaluating and implementing new technologies for marketing teams.
• Own the integrated MarTech stack governance, uptime, security, and data hygiene with CMS Webflow, CDP, and marketing apps.
• Design, build, and maintain the infrastructure powering data collection, event tracking, automation, and personalization.
• Architect the Webflow ecosystem and ensure scalable, modular landing pages.
• Lead Agile execution with CI/CD and ensure smooth sprint deployments across cross-functional teams.

Skills

Staff Engineer

Senior Full-Stack

Web Developer

Growth Mindset

Agile Leadership

CRO

Tools

Google Tag Manager

HubSpot

Salesforce

Webflow

Job description

We are seeking a strategic, growth-minded Marketing Technology Lead Developer to own the technical direction and governance of our public-facing digital properties and integrated marketing technology ecosystem. Operating at the intersection of full-stack software engineering, digital marketing, and MarTech infrastructure, this individual will serve as the primary technical partner for our marketing teams-turning our website into a high-performance engine for user acquisition while ensuring clean, scalable, and secure architecture across all integrated systems.

ESSENTIAL FUNCTIONS

• Technical Advisory & Tool Onboarding: Act as the primary full-stack technical lead when marketing teams evaluate, select, and implement new technologies-vetting third-party platforms for security, API capabilities, performance impacts, and technical fit before integration.
• Stack Governance & Administration: Serve as the technical administrator and owner of our integrated MarTech stack, ensuring system uptime, security, custom webhooks/API integrations, and data hygiene across our Website CMS (Webflow), Customer Data Platform (CDP), and marketing applications.
• Architecture & Data Flow: Design, build, and maintain the technical infrastructure that powers customer data collection, event tracking, automation, personalization, and cross-channel Agentic Marketing.

2. Front-End Architecture & Web Engine Leadership

• Architect the Webflow Ecosystem: Build and maintain a scalable, component-based architecture in Webflow. Ensure the site is modular, enabling the marketing team to spin up high-converting landing pages independently.
• Performance & Technical SEO: Maintain relentless focus on Core Web Vitals, page load speed, schema markup, and technical SEO to optimize AI & Organic search visibility and user experience.
• Enable High-Velocity Experimentation: Build the technical foundation for dynamic A/B testing, multivariate experimentation, and real-time user personalization engines.
• Analytics & Growth Stack Integration: Maintain seamless data flow between front-end web properties and backend marketing solutions (Google Tag Manager, HubSpot, Salesforce, etc.), ensuring every event or signal is accurately captured.

4. Technical Leadership & Agile Execution

• Team Technical Lead: Act as the primary technical lead supporting Agile Development work including peer reviews. Ensure smooth Sprint deployments and maintain technical standards in a CI/CD practice.

EXPERIENCE REQUIRED

• Background: Profile of a Staff Engineer or Senior Full-Stack Web Developer with 5-8+ years of web development experience and a proven track record of supporting marketing initiatives in a fast-paced B2C, SaaS, or high-growth environment.
• MarTech & Tool Integration Knowledge: Demonstrated experience vetting, onboarding, and governing third-party MarTech software, including Customer Data Platforms (CDPs), CRM personalization engines, and automated Marketing Ops/Ad Ops workflows.
• Webflow Expertise: Deep experience building scalable, modular Webflow architectures, custom code components, injection, advanced CMS collections, and API integrations.
• Growth Mindset: Strong passion for Conversion Rate Optimization (CRO), web performance tuning, data accuracy, and leveraging modern AI/Agentic marketing approaches to automate customer journeys.
• Agile Leadership: Experience leading technical execution, conducting code reviews, and coordinating release schedules across cross-functional DEV, QA, and UX team members.

COMPENSATION & BENEFITS

Salary: $110,000 to $130,000 per annum (The actual salary offered will be commensurate with education, experience, and internal parity)

Health & Dental: The Total Compensation Package includes Extended Health and dental coverage.

Professional Growth: We focus on your development through our professional development programs.

Wellness: Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office.

Transparency: Speak to us to learn more about the full details of what we offer.

HYBRID WORK ENVIRONMENT

Our Model: We have created a hybrid work model that helps us get together to Collaborate, Celebrate, and Connect while enjoying flexibility.

Office Presence: For this role’s duty and responsibility, we anticipate that you will come into the office three days a week, Tuesday through Thursday.

THE HIRING PROCESS

Pre-Screen: Let’s talk about your experience, goals, and excitement for this role.

Interviews: Our process is designed to be both engaging and transparent, as we know this is as big of a decision for you as it is for us.

Verification: We conduct reference and background checks as part of our final steps.

Modern Practices: We use audio recording transcription for our interview practices.

ABOUT US

Award-Winning Culture: O2E Brands has been named one of Canada’s Best Workplaces 14 times.

Global Recognition: We made Newsweek’s top 100 list of "Most Loved Workplaces" at #14—the only Canadian company on the list!

Social Presence: Check out our culture on YouTube and social media to see what life is like here.

Inclusivity: We value diversity and inclusivity; accommodations are available upon request.