Market Development Specialist, Contract

National Veterinary Associates; Halifax; On-site; CAD 50,000 - 75,000; Full time

Job summary

A rapidly growing veterinary organization seeks a Market Development Specialist to enhance community engagement and support for veterinary practices across Canada. This role entails leading marketing initiatives, optimizing customer engagement, and managing clinic branding efforts. Ideal candidates will have strong project management skills and a passion for the veterinary industry.

Qualifications

• 3+ years in marketing, sales, or veterinary hospital experience.
• Strong project management, prioritization, organization, and communication skills.
• Experience with various marketing and communication tools.

Responsibilities

• Lead new pet parent acquisition initiatives and optimize retention.
• Manage social media properties, websites, and online reputation for hospitals.
• Oversee execution of marketing campaigns for local communities.

Skills

Project Management

Communication

Multi-tasking

Education

Marketing, Communications, or Veterinary Technician Diploma

Tools

M365

Asana

Canva

SproutSocial

Vetstoria

Job description

Do you love animals and the people who love them? Are you passionate about joining an organization with a clear and inspired purpose? Maybe you already work in a veterinary practice and are looking to expand your skillset? Make your love of pets into the career of a lifetime. NVA Canada is looking for a Market Development Specialist to join our Canadian Support Centre team to provide a new level of support to our community of veterinary practices.

The Market Development Specialist is a hands-on support for NVA Canada veterinary practices looking to increase pet parent acquisition, satisfaction, and retention. Reporting to the NVA Canada marketing team and working directly with Operations and Hospital Leadership teams, they develop clinic and pet owner campaigns, advise hospitals on best marketing practices for their local communities, and lead the implementation of key marketing programs and activities.

What You’ll Be Doing:

Drive organic growth by reaching more pet parents and optimizing retention

• Lead new pet parent acquisition initiatives.
• Champion increased, contemporary pet parent communication and engagement for optimal customer service and engagement of existing clients (e.g., online booking, reminders, SMS/email, lapsing patient reports, etc.).
• Lead the site-level implementation of national campaigns and advocate for community outreach and activations.
• Oversee tactical execution and lead/organize creative where appropriate (e.g., logos, advertisements, brochures, SEM, merchandizing, flyers, mailers, and other collateral, content calendars, social media, email, websites, etc.).
• Develop campaign analytics/measurement and reporting for effective follow-through and decision-making, and manage budget, vendors, and agencies to coordinate logistics and deliverables for all projects.

Build individual practice brands in their respective communities

• Work alongside hospital and operations teams to understand and help build and execute individualized clinic growth plans.
• Create strategic, multi-channel marketing plans steeped in data and aligned to the overall needs and objectives of your assigned hospitals.
• Directly manage assigned hospital social properties, websites, and online reputation including partnering to curate content, optimize paid and organic posts, and respond to online customer comments and concerns.

What You’ll Bring to NVA Canada:

• 3+ years in marketing, sales, or direct veterinary hospital experience. Some casual (e.g., social media) marketing experience is beneficial.
• Marketing, Communications, or Veterinary Technician Diploma or equivalent experience in a veterinary clinic setting.
• Strong project management, prioritization, organization, communication, and multi-tasking skills.
• Experience or willingness to learn M365, client communication tools, Asana, Canva, ServiceNow, AllyDVM, SproutSocial, GMB/GA, Vetstoria, e-newsletter tools, website management, and clinic PIMS.
• Ability to travel up to 40% locally (in-clinic) and 10% nationally.

You’ll Love This Role if You Have:

• Enthusiasm, positivity, flexibility, and creativity
• A passion for the veterinary industry and ambition for strategic personal and career growth
• Ability to build trust and rapport quickly
• Ability to work independently, a self-starter with a “roll up your sleeves” methodical approach to daily work, and willingness to work occasional evening or weekend (with time provided in lieu)

NVA Canada is a rapidly growing community of Canadian veterinary hospitals and passionate professionals dedicated to serving the local needs of pets and their owners in every province and one territory. Since the first hospital joined NVA in 1997, founding veterinarian Dr. Stanley Creighton has emphasized support for the local medical standards established by individual doctors and practices. This vision for local empowerment and servant leadership continues at NVA Canada. We are partners in possibility, providing supporting resources so the Canadian community can continue to grow and thrive. For the love of animals and the people who love them. NVACanada.ca

At NVA Canada, diversity and inclusion are an important part of our everyday reality.

We are committed to fostering an open and inclusive environment where everyone belongs, our people feel comfortable and confident to be themselves and reach their full potential regardless of age, race, national or ethnic origin, gender identity or expression, marital and family status, religion or other belief, culture, sexual orientation, or disability.