Analyst, SEO

Dentalcorp; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

Dentalcorp is seeking an SEO Analyst/Specialist to power our SEO program across 600+ practices. You’ll onboard new brands, ensure data quality, monitor performance, and support the marketing team with scalable, AI-assisted workflows.

Your role focuses on local and organic visibility, analytics across a broad network, and turning data into actionable insights for prioritization and experimentation.

Qualifications

• 2+ years of experience in SEO, digital marketing, or marketing analytics (agency or multi-location experience a plus).
• Working knowledge of local SEO fundamentals: Google Business Profile, local listings, reviews, and location pages.
• Hands-on experience with GA4 and Google Search Console; familiarity with rank tracking and SEO tools (e.g., Semrush, Ahrefs, BrightLocal, or similar).
• AI fluency: comfortable and current with AI tools as everyday working tools, with an interest in automation; hands-on experience with automation platforms (Zapier, Make, n8n) or scripting a strong plus.
• Tableau or similar BI tool experience is a strong plus
• Fluency in French is a very strong asset

Responsibilities

• Support practice onboardings: execute the SEO onboarding playbook for new practices - site setup checks, Google Business Profile setup and optimization, local listings, tracking implementation, and baseline audits - and flag gaps to help refine the playbook over time.
• Own tracking setup and data quality: set up and maintain analytics and SEO tracking across the network (GA4, Google Search Console, Google Business Profile, rank tracking, call/conversion tracking), and audit regularly to ensure data across 600+ sites stays accurate and comparable.
• Monitor and analyze performance: track local and organic visibility, traffic, and conversion performance across the network, investigate anomalies, and maintain dashboards and recurring reports for the SEO team, marketing team, and stakeholders.
• Be the day-to-day SEO resource: field SEO questions and requests from the broader marketing team, triage incoming requests, and help maintain SEO documentation, FAQs, and best-practice guides.
• Use AI and automation to work at scale: use AI tools as part of your daily workflow for analysis, content QA, research, and reporting, and help build and maintain workflow automations alongside the SEO Manager.
• Execute local SEO at scale: manage Google Business Profiles, listings, and citations across the network, resolve suspensions and data inconsistencies, and support review response workflows and location page optimizations.
• Support the Manager with analysis for prioritization, experiments, and business reviews, and contribute to the speed, accuracy, and quality of the team’s recurring marketing tasks and reporting.

Skills

SEO

Local SEO

GA4

Google Search Console

Rank tracking

Semrush

Ahrefs

BrightLocal

Automation

Tableau

Pivot tables

Tools

GA4

Google Search Console

Rank tracking

Semrush

Ahrefs

BrightLocal

Zapier

Make

n8n

Tableau

Job description

The Opportunity

We’re looking for an SEO Analyst/Specialist to help power our SEO program across a large and growing network of 600+ individual practice brands and websites. Working closely with the SEO Manager / Senior Manager, you’ll be the operational backbone of the program: onboarding new practices, keeping tracking and data infrastructure healthy, monitoring performance across the network, and serving as the go-to SEO resource for the broader marketing team. This is a great role for someone who loves the details - clean data, well-configured tracking, tidy listings - and wants to grow their SEO career in an environment where scale makes every improvement count hundreds of times over. We’re a small team managing a lot, so we lean heavily on AI and automation: you should be excited to use AI tools daily and to help automate repeatable work rather than doing it by hand.

Who You Are

• Highly organized and detail-oriented - able to manage repeatable processes across a very large portfolio without letting quality slip
• A clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain language
• Curious and proactive: you notice when something looks off in the data and dig in
• Excited to use AI tools and automation daily, and to turn repeatable work into repeatable processes
• A team player who thrives in a small, fast-moving team supporting a large network of practices

In This Role, You Will

• Support practice onboardings: execute the SEO onboarding playbook for new practices - site setup checks, Google Business Profile setup and optimization, local listings, tracking implementation, and baseline audits - and flag gaps to help refine the playbook over time.
• Own tracking setup and data quality: set up and maintain analytics and SEO tracking across the network (GA4, Google Search Console, Google Business Profile, rank tracking, call/conversion tracking), and audit regularly to ensure data across 600+ sites stays accurate and comparable.
• Monitor and analyze performance: track local and organic visibility, traffic, and conversion performance across the network, investigate anomalies, and maintain dashboards and recurring reports for the SEO team, marketing team, and stakeholders.
• Be the day-to-day SEO resource: field SEO questions and requests from the broader marketing team, triage incoming requests, and help maintain SEO documentation, FAQs, and best-practice guides.
• Use AI and automation to work at scale: use AI tools as part of your daily workflow for analysis, content QA, research, and reporting, and help build and maintain workflow automations alongside the SEO Manager.
• Execute local SEO at scale: manage Google Business Profiles, listings, and citations across the network, resolve suspensions and data inconsistencies, and support review response workflows and location page optimizations.
• Support the Manager with analysis for prioritization, experiments, and business reviews, and contribute to the speed, accuracy, and quality of the team’s recurring marketing tasks and reporting.

What You'll Bring

• 2+ years of experience in SEO, digital marketing, or marketing analytics (agency or multi-location experience a plus)
• Working knowledge of local SEO fundamentals: Google Business Profile, local listings, reviews, and location pages
• Hands-on experience with GA4 and Google Search Console; familiarity with rank tracking and SEO tools (e.g., Semrush, Ahrefs, BrightLocal, or similar)
• AI fluency (important requirement): comfortable and current with AI tools as everyday working tools, with an interest in automation; hands-on experience with automation platforms (Zapier, Make, n8n) or scripting a strong plus
• Comfortable working with data: spreadsheets are second nature (pivot tables, lookups); Tableau or similar BI tool experience is a strong plus
• Highly organized and detail-oriented, able to manage repeatable processes across a very large portfolio without letting quality slip
• A clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain language
• Fluency in French is a very strong asset

About Dentalcorp

Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth. Dentalcorp is the future of dentistry: a network-driven, entrepreneurial approach with the knowledge, scale and cutting-edge technology to transform healthcare in Canada.

Salary & Benefits

The salary range for this position is $70,000 CAD to $85,000 CAD annually (plus a bonus of up to 10% and competitive total rewards and benefits package).

Location & Work Arrangement

This role is 4 days on-site Monday to Thursday with Friday's work from home.

Legal Eligibility

Candidates must be legally eligible to work in Canada.

EEO & Diversity

At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process.