Manager, Project Lead Marketing

Nettwerk Music Group; Canada; Hybrid; CAD 90,000 - 104,000; Full time

Job summary

Nettwerk Music Group invites a Project Lead to shape and deliver global campaigns for a diverse roster of artists. You’ll craft long-term strategies that spark fan engagement, build communities, and drive releases—working with artists, management and multiple departments to hit campaign objectives.

You'll drive strategy and lead audience growth across digital, social, and traditional media, ensuring campaigns reflect the creative vision and global opportunities of each artist.

Qualifications

• 2-3 years of music marketing experience.
• Strong passion for music and marketing trends.
• Proven ability to develop innovative campaigns with measurable results.
• Experience with social media platforms, streaming services, and audience analytics tools.
• Strong project management and cross-time-zone coordination.
• Proficiency in creative and video editing software.
• Excellent interpersonal and communication skills.
• Sense of urgency and responsiveness.

Responsibilities

• Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media.
• Tailor strategies for international markets, working closely with local teams.
• Align campaign tone, voice, and creative direction with each artist's brand and vision.
• Build and execute social and digital strategies that expand reach and drive fan loyalty.
• Spot content trends and work with the fan engagement team / Audience marketing team to leverage influencers, creators, and partners to boost visibility.
• Use audience insights to test, optimize, and uncover new growth opportunities.
• Track campaign performance and fan behavior, translating data into clear recommendations.
• Monitor budgets and ad spend to maximize ROI.
• Share regular updates with artists, managers, and internal teams.
• Be a key liaison between artists, managers, and internal/global teams.
• Collaborate across multiple time zones, ensuring campaigns are cohesive and on track.
• Identify roadblocks early and problem-solve alongside the team.

Skills

Music marketing

Audience growth

Campaign management

Social media

Data analytics

Project coordination

Creative editing

Tools

Video editing software

Job description

Founded in 1984, Nettwerk Music Group is a leading global independent record label with a legacy of purpose-driven innovation. We nurture a diverse roster of artists within fan-connected communities, helping artists cultivate deeply engaged audiences to build sustainable, long-term careers in the ever-evolving music industry.

Headquartered in Vancouver, Nettwerk's hybrid workforce operates from strategic hubs in Los Angeles, London, Hamburg, Eora / Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond. With a wealth of cross-market expertise, our unified global team creates impactful, culturally resonant music experiences that transcend borders.

Role Summary

The Project Lead plays a key role in shaping and delivering global campaigns for a diverse roster of artists. You'll help craft long-term strategies that spark fan engagement, build communities, and drive successful releases - working closely with artists, artist management and a suite of departments across the business to deliver on key campaign objectives.

In this role, you'll drive strategy and lead audience and consumption growth initiatives across a mix of digital, social and traditional channels, ensuring every campaign reflects both the creative vision and global opportunity of each artist. We're looking for someone who thrives on collaboration, brings fresh ideas to the table, and is excited to inspire fan connections and grow audiences worldwide.

Seeking candidates based in LA/NY/Nashville/Vancouver/Toronto

Role Responsibilities

Campaign Strategy & Execution

• Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media, with the support of specialized inhouse teams.
• Tailor strategies for key international markets, working closely with local teams.
• Align campaign tone, voice, and creative direction with each artist's brand and vision.

Audience Growth & Engagement

• Build and execute social and digital strategies that expand reach and drive fan loyalty.
• Spot content trends and work with the fan engagement team / Audience marketing team to leverage influencers, creators, and partners to boost visibility.
• Use audience insights to test, optimize, and uncover new growth opportunities.

Data-Driven Marketing

• Track campaign performance and fan behavior, translating data into clear recommendations.
• Monitor budgets and ad spend to maximize ROI.
• Share regular updates with artists, managers, and internal teams.
• Be a key liaison between artists, managers, and internal/global teams.
• Collaborate across multiple time zones, ensuring campaigns are cohesive and on track.
• Identify roadblocks early and problem-solve alongside the team.

Role Requirements

• 2-3 years of music marketing experience, with a strong emphasis on leading projects with tailored digital and social media campaigns.
• Passion for music, pop culture, and emerging marketing trends.
• Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
• Extensive experience with social media platforms, streaming services, and audience analytics tools.
• Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
• Proficiency in creative and video editing software
• Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
• Sense of urgency and responsiveness in managing tasks and challenges.

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The pay range for this role is:

65,000 - 75,000 USD per year (United States)