Manager, Product Experiences

Brobston Group LLC; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Brobston Group LLC in Toronto is seeking a Manager, Product Experiences to lead planning and delivery of pop-ups and enhanced visual activations from concept through implementation and post-program evaluation.

You will drive cross-functional collaboration, manage budgets and commercial performance, and develop scalable tools and governance for the function while mentoring the Product Experience team and partnering with Merchandising, Marketing, Visual Merchandising and Store Operations.

Qualifications

• Post-secondary degree or diploma in Marketing, Visual Merchandising, Event Management, Business or related discipline.
• 5+ years progressive experience in experiential marketing, retail activations, project management or events.
• 2-3 years people leadership experience with coaching and developing teams.

Responsibilities

• Lead planning and execution of pop-ups and enhanced visual experiences from concept through implementation and post-program evaluation.
• Oversee project timelines, deliverables, budgets, approvals and resource allocation to ensure on-time, on-budget delivery.
• Manage vendor and agency relationships, providing direction from concept to execution in line with brand and build guidelines.
• Coordinate cross-functional stakeholder planning meetings and ensure alignment, accountability and effective communication.
• Monitor sales, commercial targets and customer engagement metrics to evaluate program effectiveness and recommend improvements.
• Lead program recaps and translate findings into actionable recommendations and scalable best practices.
• Establish program governance, documentation standards and processes to support consistent execution.
• Provide leadership, coaching and performance feedback to Product Experience team members.

Skills

People leadership

Project management

Budget management

Cross-functional collaboration

Communication

Education

Bachelor's degree or diploma in Marketing/Business related field

Job description

Summary

The Manager, Product Experiences leads the planning and delivery of pop-ups and enhanced visual activations from concept through implementation and post-program evaluation. This role drives cross-functional collaboration, operational excellence, budget management and commercial performance while developing scalable tools and governance for the function. The Manager provides day-to-day leadership, coaching and development to the Product Experience team and partners with Merchandising, Marketing, Visual Merchandising, Store Operations and external brand partners.

Responsibilities

• Lead planning and execution of pop-ups and enhanced visual experiences from concept through implementation and post-program evaluation.
• Oversee project timelines, deliverables, budgets, approvals and resource allocation to ensure on-time, on-budget delivery.
• Manage vendor and agency relationships, providing direction from concept to execution in line with brand and build guidelines.
• Coordinate cross-functional stakeholder planning meetings and ensure alignment, accountability and effective communication.
• Monitor sales, commercial targets and customer engagement metrics to evaluate program effectiveness and recommend improvements.
• Lead program recaps and translate findings into actionable recommendations and scalable best practices.
• Establish program governance, documentation standards and processes to support consistent execution.
• Provide leadership, coaching and performance feedback to Product Experience team members.

Requirements

• Post-secondary degree or diploma in Marketing, Visual Merchandising, Event Management, Business or related discipline.
• 5+ years progressive experience in experiential marketing, retail activations, project management or events, leading complex cross-functional programs.
• 2-3 years people leadership experience with a track record of coaching and developing teams.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Experience managing budgets, evaluating performance metrics and negotiating with vendors and agencies.
• Excellent verbal and written communication skills and the ability to influence cross-functional stakeholders.